Apple Shares New 'Test the Impossible' Behind the Mac Ad

Apple today shared a new video in its ongoing "Behind the Mac" series that highlights the various ways creators use the Mac for art, education, music making, coding, and more.

Today's video, "Test the Impossible," is a short 38 second spot that shows brief clips of the Mac being used for various creative pursuits, with a voiceover about what's possible when you don't know what's impossible.

You have no idea what you're doing. This is great. People who know what they're doing know the rules and know what is possible and what is impossible. You do not. The rules on what is possible and what is impossible in the arts were made by people who had not tested the bounds of the possible by going beyond them. And you can.

Apple has shared multiple videos in its Behind the Mac series so far, with the goal of highlighting its Mac lineup, from the iMac to the Mac notebooks.

Top Rated Comments

Howard Ellacott Avatar
40 months ago
Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!
Score: 16 Votes (Like | Disagree)
MacFather Avatar
40 months ago
Deleted.
Score: 13 Votes (Like | Disagree)
512ke Avatar
40 months ago
On my old MBA, you could look at the computer from across the room and tell if the battery was charging or full. That, I really miss, especially when I'm traveling. I also miss the glowing Apple, magsafe, and the ease of locating the old larger USB ports on the side of the laptop without having to hunt and squint a bit. Are these petty details? Yes, but I would argue, insane attention to petty details makes Apple great.
Score: 9 Votes (Like | Disagree)
phalseHUD Avatar
40 months ago
Totally agree with the glowing logo sentiments. Bring it back... It is iconic!
Same with MagSafe! I mean my iPhone just autocorrected the word MagSafe so it appears as you see it!!!
Score: 7 Votes (Like | Disagree)
Rob_2811 Avatar
40 months ago
The "Impossible" being using a Macbook for six months without a keyboard replacement?
Score: 6 Votes (Like | Disagree)
otternonsense Avatar
40 months ago
Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!
What is really intriguing is how they are using the (now discontinued) 2015 glowing logo Macs only for those scenes with HDMI and USB-A connected devices and the Touch Bar MBPs aren’t connected to anything. Maybe Apple isn’t all that proud of the dongle life they dumped on users either?
Score: 6 Votes (Like | Disagree)

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