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Apple Shares New 'Test the Impossible' Behind the Mac Ad

Apple today shared a new video in its ongoing "Behind the Mac" series that highlights the various ways creators use the Mac for art, education, music making, coding, and more.

Today's video, "Test the Impossible," is a short 38 second spot that shows brief clips of the Mac being used for various creative pursuits, with a voiceover about what's possible when you don't know what's impossible.

You have no idea what you're doing. This is great. People who know what they're doing know the rules and know what is possible and what is impossible. You do not. The rules on what is possible and what is impossible in the arts were made by people who had not tested the bounds of the possible by going beyond them. And you can.
Apple has shared multiple videos in its Behind the Mac series so far, with the goal of highlighting its Mac lineup, from the iMac to the Mac notebooks.



Top Rated Comments

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2 weeks ago
Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!
Rating: 16 Votes
2 weeks ago
MacBooks are soulless without the iconic glowing Apple. Bring it back!
Rating: 13 Votes
2 weeks ago
On my old MBA, you could look at the computer from across the room and tell if the battery was charging or full. That, I really miss, especially when I'm traveling. I also miss the glowing Apple, magsafe, and the ease of locating the old larger USB ports on the side of the laptop without having to hunt and squint a bit. Are these petty details? Yes, but I would argue, insane attention to petty details makes Apple great.
Rating: 9 Votes
2 weeks ago
Totally agree with the glowing logo sentiments. Bring it back... It is iconic!
Same with MagSafe! I mean my iPhone just autocorrected the word MagSafe so it appears as you see it!!!
Rating: 7 Votes
2 weeks ago

Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!


What is really intriguing is how they are using the (now discontinued) 2015 glowing logo Macs only for those scenes with HDMI and USB-A connected devices and the Touch Bar MBPs aren’t connected to anything. Maybe Apple isn’t all that proud of the dongle life they dumped on users either?
Rating: 6 Votes
2 weeks ago
The "Impossible" being using a Macbook for six months without a keyboard replacement?
Rating: 6 Votes
2 weeks ago
Love how the Ad extols Artists and Creatives and yet  takes away one of our tools namely Aperture.
Rating: 5 Votes
2 weeks ago

who cares?

it’s a freaking youtube commercial


It’s a commercial showcasing products that don’t exist anymore and is against Apple’s “bold” new all-USBC direction. After 3+ years of extra dongles and hubs and burnt thumb drives and incompatibilities of all sorts and whatnot, users CARE.
Rating: 5 Votes
2 weeks ago
More lousy marketing that shows Apple doesn’t get it.
Rating: 4 Votes
2 weeks ago
Yet another ad showing off MBP's for audio work.

Yeah, look, we're 60 pages deep in the forums on a variety of audio issues plaguing the 2018-19 MBP's.

My own experience with six MBPs and 1x 2019 MBA shows T2 can't be trusted for audio. Why is Apple promoting lies?
Rating: 3 Votes

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