Apple Shares New 'Test the Impossible' Behind the Mac Ad

Apple today shared a new video in its ongoing "Behind the Mac" series that highlights the various ways creators use the Mac for art, education, music making, coding, and more.

Today's video, "Test the Impossible," is a short 38 second spot that shows brief clips of the Mac being used for various creative pursuits, with a voiceover about what's possible when you don't know what's impossible.

You have no idea what you're doing. This is great. People who know what they're doing know the rules and know what is possible and what is impossible. You do not. The rules on what is possible and what is impossible in the arts were made by people who had not tested the bounds of the possible by going beyond them. And you can.

Apple has shared multiple videos in its Behind the Mac series so far, with the goal of highlighting its Mac lineup, from the iMac to the Mac notebooks.

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
maxresdefault

Apple's AirPods Pro 2 vs. Samsung's Galaxy Buds3 Pro

Saturday July 13, 2024 8:00 am PDT by
Samsung this week introduced its latest earbuds, the Galaxy Buds3 Pro, which look quite a bit like Apple's AirPods Pro 2. Given the similarities, we thought we'd compare Samsung's new earbuds to the AirPods Pro. Subscribe to the MacRumors YouTube channel for more videos. Design wise, you could potentially mistake Samsung's Galaxy Buds3 Pro for the AirPods Pro. The Buds3 Pro have the same...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
macbook pro january

Best Buy's Black Friday in July Sale Takes Up to $700 Off M3 MacBook Pro for Members

Monday July 15, 2024 11:05 am PDT by
Best Buy's "Black Friday in July" sale is in full swing today, and in addition to a few iPad Air discounts we shared earlier, there are also some steep markdowns on the M3 MacBook Pro. You will need a My Best Buy Plus or Total membership in order to get some of these deals. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small...
Generic iOS 18 Feature Real Mock

Apple Seeds Revised Third Betas of iOS 18 and iPadOS 18 to Developers

Monday July 15, 2024 10:09 am PDT by
Apple today seeded updated third betas iOS 18 and iPadOS 18 to developers for testing purposes, with the software coming a week after Apple initially released the third betas. Registered developers are able to opt into the betas by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the ‌iOS 18/iPadOS 18‌ Developer Beta ...
ipaos 18 image playground

Apple Releases First iOS 18 and iPadOS 18 Public Betas

Monday July 15, 2024 1:16 pm PDT by
Apple today provided the first betas of iOS 18 and iPadOS 18 to public beta testers, bringing the new software to the general public for the first time since the Worldwide Developers Conference in June. Apple has seeded three developer betas so far, and the first public beta includes the same content that's in the third developer beta. Subscribe to the MacRumors YouTube channel for more videos. ...

Top Rated Comments

Howard Ellacott Avatar
65 months ago
Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!
Score: 16 Votes (Like | Disagree)
MacFather Avatar
65 months ago
Deleted.
Score: 13 Votes (Like | Disagree)
512ke Avatar
65 months ago
On my old MBA, you could look at the computer from across the room and tell if the battery was charging or full. That, I really miss, especially when I'm traveling. I also miss the glowing Apple, magsafe, and the ease of locating the old larger USB ports on the side of the laptop without having to hunt and squint a bit. Are these petty details? Yes, but I would argue, insane attention to petty details makes Apple great.
Score: 9 Votes (Like | Disagree)
phalseHUD Avatar
65 months ago
Totally agree with the glowing logo sentiments. Bring it back... It is iconic!
Same with MagSafe! I mean my iPhone just autocorrected the word MagSafe so it appears as you see it!!!
Score: 7 Votes (Like | Disagree)
Rob_2811 Avatar
65 months ago
The "Impossible" being using a Macbook for six months without a keyboard replacement?
Score: 6 Votes (Like | Disagree)
otternonsense Avatar
65 months ago
Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!
What is really intriguing is how they are using the (now discontinued) 2015 glowing logo Macs only for those scenes with HDMI and USB-A connected devices and the Touch Bar MBPs aren’t connected to anything. Maybe Apple isn’t all that proud of the dongle life they dumped on users either?
Score: 6 Votes (Like | Disagree)