Lead Creative Best Known for Spike Jonze HomePod Video Leaves Apple's Ad Agency

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Marketing creative Arnau Bosch Vergés, best known for the Spike Jonze-directed HomePod commercial "Welcome Home," is leaving Apple's ad agency TBWA\Media Arts Lab.


According to the The Drum, which broke the news, Vergés is departing to focus on SoundStorming, a social media platform he founded for musicians.

"After working for such a huge brand that means so much to culture with amazing talented people like Spike Jonze, you're spoiled," Bosch told The Drum. "You ask yourself, where am I going after this?

"I think if I really want to push for something different and try to discover what's going to be next, now is the best time ever, now Apple is at its peak."

Vergés ‌HomePod‌ ad, which used real-world effects where CGI would usually figure, won several industry awards last year, including one at Cannes Film Festival.

The lead creative's exit follows Apple's recent hire of Nick Law, a marketing executive who previously served as chief creative officer at Publicis Groupe.

Top Rated Comments

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Avatar
15 months ago

What’s with Apple and mass employee exodus?

What mass exodus? Besides Its not apple - the article states: "is leaving Apple's ad agency TBWA\Media Arts Lab."
Score: 10 Votes (Like | Disagree)
Avatar
15 months ago

Jon Ive, Angela Arhendts and Arnau. Some leading positions vacated in past few months.

Three people amongst thousands upon thousands. I'm still not seeing the mass part of the exodus
Score: 10 Votes (Like | Disagree)
Avatar
15 months ago

What’s with Apple and mass employee exodus?

Jon Ive, Angela Arhendts and Arnau. Some leading positions vacated in past few months.

There are ongoing budget cuts and layoffs. The company is in a complete panic after the iPhone and Mac sales started declining.

Three people amongst thousands upon thousands. I'm still not seeing the mass part of the exodus

Natural attrition. If it was related to another huge company, like Exxon for example, that wasn’t scrutinized down to the last micron, nobody would notice.

Posts on the first page that don’t appear to grasp that this isn’t an Apple employee.
Score: 7 Votes (Like | Disagree)
Avatar
15 months ago

and the 200 engineers on the car project.

Apple laid those poor folks off. Maybe its my understanding but a mass exodus is when people leave a company, not laid off. I'm not trying to split hairs but merely state that one person who works for an ad agency and not apple (AFAIK) does not constitute a mass exodus, even when you consider Ive, Arhendts and Arnau.
Score: 7 Votes (Like | Disagree)
Avatar
15 months ago

What’s with Apple and mass employee exodus?

This person doesn’t work for Apple and never has, they work for the ad agency Apple had make some of its adverts...
Score: 7 Votes (Like | Disagree)
Avatar
15 months ago

What’s with Apple and mass employee exodus?

There are ongoing budget cuts and layoffs. The company is in a complete panic after the iPhone and Mac sales started declining.
Score: 5 Votes (Like | Disagree)

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