Earlier this month Apple shared a surreal new ad for the HomePod that was directed by filmmaker Spike Jonze and starred artist Tahliah Debrett Barnett, known as FKA Twigs. In the commercial, FKA Twigs arrived home from a long day at work and found a way to unwind by dancing around to Anderson .Paak playing from her HomePod, all while her apartment expanded and shape-shifted in unexpected ways.

homepod bts adweek

Image via Adweek

In a new seven-minute behind-the-scenes video shared today (via Adweek), director Danilo Parra explores how Jonze shot the video, how the choreography was created, and how the team got the apartment to expand and elongate. On that last point, the production designers on the commercial explain that the team used hydraulics to practically move the sets around as FKA Twigs danced in them -- down to the magazines and tables that she expands in the dream sequence -- all with "very little CGI."

In terms of CGI, VFX supervisor Janelle Croshaw points out that the biggest effect for the ad occurs when FKA Twigs dances with herself in a mirror. At one point in the video it's also revealed that the artist auditioned for Jonze's commercial using FaceTime. To check out the full short documentary on the making of "Welcome Home," visit Adweek right here.


Welcome Home was Apple's first major long-form ad for the HomePod, launching after a series of much shorter, 15-second HomePod videos.

Top Rated Comments

strategicthinke Avatar
56 months ago
Impressive!
Score: 4 Votes (Like | Disagree)
2010mini Avatar
56 months ago
I love behind the camera stuff. Shows really how much work goes into making entertainment we consume
Score: 4 Votes (Like | Disagree)
Relentless Power Avatar
56 months ago
Amazing how much work goes into a commercial that we only see approximately 30-45 seconds on cable TV.
Score: 4 Votes (Like | Disagree)
csurfr Avatar
56 months ago
An absolutely insane amount of work for a couple minute spot. Truly impressive. I had wondered how much of the video was CGI - Obviously not a lot.
Score: 2 Votes (Like | Disagree)
mrgraff Avatar
56 months ago
An updated version of this video, in many ways.
Score: 2 Votes (Like | Disagree)
blacktape242 Avatar
56 months ago
I remember the days when very little was made by CGI.
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
Apple 5G Modem Feature Triad

Kuo: Apple's Work on 5G Modem Chip 'Failed,' Qualcomm to Remain Supplier for 2023 iPhones

Tuesday June 28, 2022 9:06 am PDT by
For the last several years, Apple has been working to develop its own 5G modem chip so that it won't need to rely on Qualcomm as a supplier, but according to Apple analyst Ming-Chi Kuo, Apple's efforts "may have failed." Kuo says that his "latest survey" suggests that development on the chip has stalled, which means Qualcomm would remain the exclusive supplier for 5G chips for the 2023...