Apple Shares New AirPods Ad Highlighting Wireless Charging

Apple today shared a new AirPods ad called "Bounce," which is meant to highlight the ‌AirPods‌ Wireless Charging Case that launched in March alongside the second-generation ‌AirPods‌.

In the spot, which was shot in black and white, a bored man pulls his ‌AirPods‌ off of their wireless charging pad (an Apple exclusive Belkin model) before he pops outside and begins bouncing over normal street items that are inexplicably bouncy like a trampoline. The song "I Learnt Some Jazz Today" plays while he runs through town.


Apple has shared ‌AirPods‌ ads in the past, but this is the first ad that is specifically aimed at highlighting the wireless charging capabilities of the ‌AirPods‌.

Apple sells the AirPods 2 for $199 with a Wireless Charging Case included, which is able to charge on any Qi-based wireless charging mat. It's also available on a standalone basis for $79.

Update: Apple has also shared another short ad highlighting the Screen Time feature on iPhone.

Top Rated Comments

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12 months ago

I think it's dumb.

But of course! How can it not be? This is MacRoumos community where everything should be disliked!
Score: 11 Votes (Like | Disagree)
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12 months ago

What’s the point of wireless charging if it’s sitting on your dresser and the plug reaches it anyway?

The failure of AirPower to come to market has made the wireless charging AirPods unnecessary.

Because who wants to fiddle with annoying cables when you can just put it on the charger and not worry about finding a wire
Score: 5 Votes (Like | Disagree)
Avatar
12 months ago

What’s the point of wireless charging if it’s sitting on your dresser and the plug reaches it anyway?

The failure of AirPower to come to market has made the wireless charging AirPods unnecessary.

I use my desk many times a day but I rarely spend much time at it. I used to wait until my battery was dead before I plugged it in, but with wireless charging the convenience allows me to take advantage of shorter charging periods throughout the day. It's easier to use, and more importantly, I use it.
Score: 4 Votes (Like | Disagree)
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12 months ago
Cool ad. I like it a lot.
Score: 4 Votes (Like | Disagree)
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12 months ago
A very clever ad. I want to visit that street too.
Score: 2 Votes (Like | Disagree)
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12 months ago

What city is he in? Doesn't look like an American city.

Aprx. from 1:07 definitely Kiev, Ukraine :-) I've had to pause at few spots to make sure )))
Score: 2 Votes (Like | Disagree)

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