The Stand for Apple's New $4,999 Pro Display Costs an Extra $999

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Apple today unveiled the Pro Display XDR, a 32-inch 6K monitor with a P3 wide color gamut and true 10-bit color support, 1,600 nits of peak brightness, a 1,000,000:1 contrast ratio, and a super-wide, off-axis viewing angle.


Apple's press release:

The all-new Mac Pro starts at $5,999 and will be available to order in the fall. Pro Display XDR starts at $4,999, the Pro Stand is $999 and the VESA Mount Adapter is $199. All will be available to order in the fall.

The display will be available in the fall, starting at $4,999, but that price doesn't include the stand. If you want the display to come on Apple's stand, as it is shown in official product images, that'll cost an extra $999. Unsurprisingly, the reaction to this news has been quite strong across social media.


The display will accompany Apple's all-new modular Mac Pro, which will also be available in the fall starting at $5,999.

Related Roundup: Apple Pro Display XDR

Top Rated Comments

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15 months ago
I loved how the audience collectively gasped when it was revealed not only that the stand was sold separately — but that it cost $999.
Score: 75 Votes (Like | Disagree)
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15 months ago
The ultimate dongle
Score: 61 Votes (Like | Disagree)
Avatar
15 months ago
Thieves... that's what they've become. Dirty thieves.
Score: 50 Votes (Like | Disagree)
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15 months ago
That's why I'm planning ahead. :p



Score: 48 Votes (Like | Disagree)
Avatar
15 months ago
My question is, why is Apple doing this? You'd think they know this would result in bad press for basically no good reason. They're not going to sell many of these displays, so they're likely not going to make much profit selling these stands.

What's their angle here? Are they really this tone deaf?
Score: 41 Votes (Like | Disagree)
Avatar
15 months ago
Hey Apple, if you wanted $6k for the monitor then you should've just priced it at $6k rather than charging $5k and insulting our intelligence by charging an additional $1k for the stand nearly everyone will need anyway.
Score: 40 Votes (Like | Disagree)

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