The Stand for Apple's New $4,999 Pro Display Costs an Extra $999

Apple today unveiled the Pro Display XDR, a 32-inch 6K monitor with a P3 wide color gamut and true 10-bit color support, 1,600 nits of peak brightness, a 1,000,000:1 contrast ratio, and a super-wide, off-axis viewing angle.


Apple's press release:
The all-new Mac Pro starts at $5,999 and will be available to order in the fall. Pro Display XDR starts at $4,999, the Pro Stand is $999 and the VESA Mount Adapter is $199. All will be available to order in the fall.
The display will be available in the fall, starting at $4,999, but that price doesn't include the stand. If you want the display to come on Apple's stand, as it is shown in official product images, that'll cost an extra $999. Unsurprisingly, the reaction to this news has been quite strong across social media.


The display will accompany Apple's all-new modular Mac Pro, which will also be available in the fall starting at $5,999.

Related Roundup: Apple Pro Display XDR

Top Rated Comments

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24 weeks ago
I loved how the audience collectively gasped when it was revealed not only that the stand was sold separately — but that it cost $999.
Rating: 75 Votes
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24 weeks ago
The ultimate dongle
Rating: 61 Votes
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24 weeks ago
Thieves... that's what they've become. Dirty thieves.
Rating: 50 Votes
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24 weeks ago
That's why I'm planning ahead. :p



Rating: 48 Votes
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24 weeks ago
My question is, why is Apple doing this? You'd think they know this would result in bad press for basically no good reason. They're not going to sell many of these displays, so they're likely not going to make much profit selling these stands.

What's their angle here? Are they really this tone deaf?
Rating: 41 Votes
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24 weeks ago
Hey Apple, if you wanted $6k for the monitor then you should've just priced it at $6k rather than charging $5k and insulting our intelligence by charging an additional $1k for the stand nearly everyone will need anyway.
Rating: 40 Votes
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24 weeks ago

I loved how the audience collectively gasped when it was revealed not only that the stand was sold separately — but that it cost $999.


They were livid, and ole boy scurried off stage. Hilarious.
Rating: 30 Votes
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24 weeks ago
A near perfect WWDC until the stand price announcement
Rating: 27 Votes
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24 weeks ago
Rumors has it that next year model will not come without the power cord. Power cord is an extra $199.99...........
Rating: 26 Votes
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24 weeks ago
Got to say the first time in memory that the folks in attendance were speechless out of shock; the audacity to charge an additional grand for a stand to prop up the thing! Innovation my ass to find more revenue $
Rating: 25 Votes
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