Apple Pledges to Be 'Clearer and More Upfront' With iPhone Users About Battery Health and Performance in UK

The UK's competition watchdog today announced that Apple has formally agreed to be "clearer and more upfront with iPhone users" about battery health and performance to ensure compliance with consumer law, as the BBC reports.

iphone 6s battery
In a pledge submitted to the Competition and Markets Authority or CMA, Apple committed to several actions it has already taken, including providing consumers with "clear and comprehensible information" about lithium-ion batteries, unexpected shutdowns, and performance management in iOS and on its website.

Apple added that if a future iOS update materially changes the impact of performance management when installed on an ‌iPhone‌, it will notify consumers "in a clear manner" of those changes in the release notes for the update.

The CMA raised concerns with Apple last year after the iPhone slowdown controversy of late 2017, when it was discovered that Apple introduced a performance management system in iOS 10.2.1 that could slow down iPhones with aging batteries, while only mentioning bug fixes and improvements in the release notes.

Apple eventually apologized over its lack of communication and took several steps to address the situation, including introducing an option to disable the performance management, temporarily lowering the price of iPhone replacement batteries, and adding a new Battery Health menu in iOS 11.3.

The CMA acknowledges that, since it raised its concerns, Apple has "already started to be more up front with ‌iPhone‌ users," but notes that today's announcement "locks the firm into formal commitments." In the event Apple were to breach any of the commitments made, the CMA may take action through the courts.

Top Rated Comments

JessWinter Avatar
57 months ago
How about in USA too. And everywhere.
Score: 26 Votes (Like | Disagree)
genovelle Avatar
57 months ago
Apple eventually apologized over its lack of communication

That's an interesting way to characterize hiding a design defect from users in order to save money on a wide recall.
What design defect? Batteries deteriorate as they age and the found a way to extend the life of old devices by detecting and Preventing spikes caused by those old batteries that would end the device life altogether. You just have to love how the are forced to apologize for allowing customers to keep their devices longer. Instead of letting the die naturally. People are getting weird these days. It’s like the reason Mcdonalds doesn’t allow managers to feed the homeless with food they are throwing away at the end of the night. They would be legally responsible if the choked on a French Fry the gave them.
Score: 21 Votes (Like | Disagree)
gnipgnop Avatar
57 months ago
This continues to be one of the dumbest controversies of all-time in the tech world. Other phone manufacturers simply ignored the fact that an auto-shutdown related to low voltage supply from the battery could inconvenience users...and that turned out to be the legally preferred customer approach! Such a joke.
Score: 15 Votes (Like | Disagree)
78Bandit Avatar
57 months ago
What design defect? Batteries deteriorate as they age and the found a way to extend the life of old devices by detecting and Preventing spikes caused by those old batteries that would end the device life altogether. You just have to love how the are forced to apologize for allowing customers to keep their devices longer. Instead of letting the die naturally. People are getting weird these days. It’s like the reason Mcdonalds doesn’t allow managers to feed the homeless with food they are throwing away at the end of the night. They would be legally responsible if the choked on a French Fry the gave them.
Apple knew the batteries they had sourced were barely capable of supplying adequate power to the phone under load. As the batteries aged they rapidly got to the point the phones would just shut down unexpectedly even when the battery was showing 50% available charge. This was occurring during a period when the phones were covered by warranty or AppleCare. Rather than replacing the batteries under warranty/contract Apple took the step of throttling performance without giving customers adequate notification. The release notes only had a vague statement to the effect performance management was improved under certain circumstances.

Most customers realize batteries are going to lose capacity as they age, but they expect reduced runtime, not random shutdowns. What Apple did was find a way to avoid having to pay to fix the problem caused by their inadequate battery specifications.
Score: 15 Votes (Like | Disagree)
BootsWalking Avatar
57 months ago
Apple eventually apologized over its lack of communication

That's an interesting way to characterize hiding a design defect from users in order to save money on a wide recall.
Score: 14 Votes (Like | Disagree)
Defthand Avatar
57 months ago
What design defect? Batteries deteriorate as they age and the found a way to extend the life of old devices by detecting and Preventing spikes caused by those old batteries that would end the device life altogether. You just have to love how the are forced to apologize for allowing customers to keep their devices longer. Instead of letting the die naturally. People are getting weird these days. It’s like the reason Mcdonalds doesn’t allow managers to feed the homeless with food they are throwing away at the end of the night. They would be legally responsible if the choked on a French Fry the gave them.
This continues to be one of the dumbest controversies of all-time in the tech world. Other phone manufacturers simply ignored the fact that an auto-shutdown related to low voltage supply from the battery could inconvenience users...and that turned out to be the legally preferred customer approach! Such a joke.
Were you two sleeping or chasing Pokemon?

People don't have an issue with batteries aging and degrading. What people objected to is that Apple didn't acknowledge that the battery was the both the cause and solution (Frankly, the power management module is equally to blame). Instead, Apple covertly inserted a software bandaid to prevent shutdowns and the attention it was receiving. The software throttled people's phones. When asked if Apple's OS upgrades throttled older phones, Apple vehemently denied it. It was a lie.

People who had unexpected shutdowns or noticed a lag in performance were told that their phones were operating at their potential. People assumed the current OS upgrade was beyond their phones capabilities. They bought new phones unnecessarily when a battery replacement would have sufficed.

Even after a tech blogger revealed Apple's throttling measure, and demonstrated that a replacement battery was a solution, Apple told affected customers that their batteries passed Apple's diagnostics test. Apple continued to deny customers service if those customers wanted to buy a battery replacement. Eventually, public skepticism and numerous class action lawsuits forced Apple into offering unconditional discounted battery replacements as damage control.

Now you have a glaring example that Apple is a typical corporation and is not the White Hat player it pretends to be.
Score: 14 Votes (Like | Disagree)

Popular Stories

BMW Logo iPhone 15 Pro

Warning: BMW Wireless Charging May Break iPhone 15's Apple Pay Chip

Sunday October 1, 2023 6:14 am PDT by
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
Multi Display CarPlay 1

All-New Apple CarPlay Launching Later This Year With These 5 New Features

Friday September 29, 2023 11:29 am PDT by
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
Apple Watch Edition Gold 2015

Original Apple Watch is Now Obsolete, Including $17,000 Gold Model

Monday October 2, 2023 9:15 am PDT by
All first-generation Apple Watch models released in 2015 were added to Apple's obsolete products list on September 30, according to an internal memo obtained by MacRumors. As a result, these outdated "Series 0" watches are no longer eligible for repairs or other service at Apple Stores and Apple Authorized Service Provider locations. The list of obsolete models includes the first-generation...
iPhone 15 Pro lineup

Apple to Address iPhone 15 Pro Overheating Issue With iOS 17 Update

Saturday September 30, 2023 9:28 am PDT by
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
Apple Logo Spotlight

Mac Trade-In Changes May Indicate New Model to Launch This Month

Tuesday October 3, 2023 6:30 am PDT by
Apple may be proceeding with plans to release a new Mac model this month, according to potentially related information obtained by MacRumors. Details pertaining to imminent changes to Mac trade-ins provided to MacRumors by a verified source suggest that Apple will likely begin accepting new models for trade-in this month. Similar changes in June coincided with WWDC, when Apple began accepting...
iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...