Direct for Instagram, the companion direct messaging app for the photo-sharing social media platform, is being killed off by Instagram in the next few weeks.

direct for instagram
First spotted by social media commentator Matt Navarra, this news was delivered to users of Direct for Instagram via an in-app notification, which informed them that the standalone app is "going away" and that their conversations would be transferred to Instagram proper.

In the coming month, we'll no longer be supporting the Direct app. Your conversations will automatically move over to Instagram, so you don't need to do anything.


Direct was released in December 2017 as a Snapchat-style app with a camera-first focus, allowing Instagram users to message friends with "fun" photos, videos, and boomerangs. Users who installed Direct had their DM inbox removed from the regular Instagram app to encourage them to use the break-out app for all messaging on the social platform.

"We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that," the Facebook-owned company said at the time. "To make it easier and more fun for people to connect in this way, we are beginning to test Direct – a camera-first app that connects seamlessly back to Instagram."

Direct was initially rolled out to Chile, Israel, Italy, Portugal, Turkey and Uruguay, but Instagram never gave the app a global release, which is perhaps testament to the fact that the idea never really took off.

According to TechCrunch, Instagram will continue developing Direct features but within its main app. These new features, which have appeared variously in testing, include encryption in direct messaging, the ability to watch videos with other people, and a web version of the direct messaging feature.

Top Rated Comments

jamツ Avatar
25 months ago
all this time on instagram and ive never seen it or heard of it
Score: 8 Votes (Like | Disagree)
zorinlynx Avatar
25 months ago
I wish they'd fix the Instagram website and make it more fully featured. You can't post from it, or send messages. It's really idiotic to have to reach for my phone to do something on Instagram when I'm already sitting in front of a computer with a real keyboard and giant screen.
Score: 5 Votes (Like | Disagree)
nburwell Avatar
25 months ago
Huh. I didn't even know Instagram had a standalone "DM" app.
Score: 2 Votes (Like | Disagree)
retta283 Avatar
25 months ago
I wish they'd fix the Instagram website and make it more fully featured. You can't post from it, or send messages. It's really idiotic to have to reach for my phone to do something on Instagram when I'm already sitting in front of a computer with a real keyboard and giant screen.
Snapchat is the same. No way to view/send anything on desktop. I don't have any of these apps installed and it sucks because there is no desktop version. Don't use FaceBook, but I will on occasion be linked to Instagram posts, and the desktop version isn't that great.
Score: 1 Votes (Like | Disagree)
SoN1NjA Avatar
25 months ago
all this time on instagram and ive never seen it or heard of it
I wasn't either, I've yet to see any tech articles or tips in the IG app that mention it
Score: 1 Votes (Like | Disagree)
squizzler Avatar
25 months ago
Waiting for: “independent studies show Instagram makes women more unhappy, so we’ve decided to shutter the whole thing”.
What’s your point?


Didn’t know they had a messaging app.
Score: 1 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
tim cook toronto star

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...
a13 bionic mockup

Apple Made Sudden Security Changes to its Chips in Fall 2020

Monday April 12, 2021 8:15 am PDT by
Apple made unusual mid-production hardware changes to the A12, A13, and S5 processors in its devices in the fall of 2020 to update the Secure Storage Component, according to Apple Support documents. According to an Apple Support page, spotted by Twitter user Andrew Pantyukhin, Apple changed the Secure Enclave in a number of products in the fall of 2020:Note: A12, A13, S4, and S5 products...
HomePod G4 Feature

Bloomberg: Future HomePod May Feature iPad Connected Via Robotic Arm to Track Users Around The Room During FaceTime Calls

Monday April 12, 2021 3:50 am PDT by
In a report outlining a possible Apple TV with a combined HomePod and camera, Bloomberg's Mark Gurman says that Apple is exploring a future high-end HomePod speaker that could include an iPad connected via a robotic arm that tracks and follows users around a room. From the report: The Cupertino, California-based technology giant, is also mulling the launch of a high-end speaker with a touch ...