Last weekend, The New York Times reported that Apple has removed or restricted many of the most popular screen time and parental control apps on the App Store since launching its own Screen Time feature in iOS 12 last year, raising concerns over potentially anticompetitive behavior.
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Apple was quick to respond. In both an email to a concerned customer and a press release, Apple indicated that it became aware over the last year that some parental control apps were using a technology called Mobile Device Management or "MDM" that puts users' privacy and security at risk.
MDM technology is intended for enterprise users to manage their company-owned devices, and Apple says the use of MDM by consumer-focused apps carries privacy and security concerns that resulted in Apple addressing the situation in its App Store review guidelines in mid-2017.
"Contrary to what The New York Times reported over the weekend, this isn't a matter of competition," wrote Apple. "It's a matter of security."
Apple added that when it found out about these App Store guideline violations, it communicated with the necessary developers, giving them 30 days to submit an updated app to avoid being removed from the App Store.
In the days since, a handful of developers behind parental control apps including Qustodio, Kidslox, OurPact, and Mobicip have responded to Apple's press release with open letters, calling for the company to make the APIs behind its Screen Time feature available to the public for use in third-party apps.
Eduardo Cru, co-founder of Qustodio:
If safety is such a great concern to Apple, why not share the APIs used in Apple's own Screen Time competitive service and instantly make the environment safer and open for everyone?
Viktor Yevpak, co-founder of Kidslox:
Ultimately, making the "Screen Time" API's public is the solution to this issue which would truly prove Apple's commitment to the safety and welfare of children. This would allow 3rd party developers like us to create effective products that give users genuine choices, while also complying with Apple's self-set standards.
If Apple truly believes that parents should have tools to manage their children's device usage, and are committed to providing a competitive, innovative app ecosystem, then they will also provide open API's for developers to utilize. Now, more than ever, the focus should be on building better and more diverse solutions for families to choose from.
Suren Ramasubbu, co-founder of Mobicip:
Knowing that parental controls apps using MDM have been around for years, wouldn't it have been a better option for Apple to support an officially supported API before pulling the plug?
Tony Fadell, a senior executive at Apple in the 2000s, agrees that Apple should create and provide developers with APIs for Screen Time.
2/ Apple’s Screen Time still has many holes & deficiencies. Their v1.0 solution was a rush job & it’s very non-intuitive to use. Apple should be building true APIs for Screen Time so the “privacy” concerns are taken into account instead of limiting users App Store choices. https://t.co/rGRwB6HT4r — Tony Fadell (@tfadell) April 28, 2019
The developers also refute parts of Apple's press release, with OurPact claiming that its parental control app for children was removed from the App Store on October 6, 2018 without any prior communication from Apple, just three weeks after iOS 12 was publicly released with Screen Time.
Three out of four of the developers add that Apple was slow to respond and did not provide any resolution for the sudden guideline violations.
While Apple is firm in stating that competition did not play a role in its crackdown on these apps, the timing is certainly curious. Many of the removals occurred shortly after Apple rolled out its Screen Time feature in iOS 12 last September, despite several of these apps having used MDM for a number of years.
At face value, public APIs for Screen Time does appear like a viable solution for both the privacy and security of users and ensuring a competitive landscape on the App Store. Whether that happens remains to be seen.
Top Rated Comments
OurPact has been the gold standard for parental control for some time. The interface is Apple simple and intuitive...though the setup process isn't. But to be fair - has anyone taken a look at what it *really* takes to lock down a kids phone using screen time and parental controls from Apple? It's a heck of a slog to get it all set up...and you pretty much have to have the device in hand to make changes.
Nice thing about OurPact is that I can make changes in allowed apps, grant and block use any time from my device...theirs could be a continent away.
My wife and I both use OurPact and have for quite a while now, it gives us a good level of comfort that our kids are safe on the internet (safari is blocked!) and the "just one more thing..." in minecraft has been cut to nothing..when time is up, it's up.
I realize you can do similar/the same things in the Apple controls, but OurPact is popular for a reason...it's easy to use and does what it says.
Not gonna happen. Apple doesn’t even give developers access to your phone call log or text messages, and they think Apple will allow this?
Providing an API doesn't automatically grant "unprecedented developers access to a users device".
I know what an API does.An API gives an app the ability to control certain functions of the device. Apple can write the API to prevent usage data from going to an unauthorized device (Developer).
Screentime collects the child's usage data and provide it to an authorized device (parent's device in this case). That is a transfer between authorized/authenticated devices.
MDM gives developers "unprecedented access". These developers were using MDM. Do you think they'll be happy with restricted APIs from Apple that offer a very limited subset of what they were used to getting before?
For example, I mentioned the phone log or text messages. Apple doesn't allow developers access to these areas because of the potential for abuse. One of the selling features of Qustodio (one of the companies who filed a complaint with the EU) is the ability to monitor calls and messages. That ability will never exist for developers.
Apple can do whatever they want in terms of making screen time available for third parties.
And people can do whatever they want to respond to Apple's self-selfing business practices, such as buying 30% fewer iPhones vs last year.