Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Record 83% of Surveyed U.S. Teens Own an iPhone
iPhone continues to be the most popular smartphone among American teenagers based on a recent survey.
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A record 83 percent of U.S. teens own an iPhone as of spring 2019, according to investment bank Piper Jaffray's semiannual "Taking Stock With Teens" survey of around 8,000 high school students. Respondents were roughly 54 percent male and 46 percent female with an average age of 16.3 years.
Meanwhile, 86 percent of U.S. teens expect their next smartphone to be an iPhone, matching an all-time high set in fall 2018. This metric has steadily grown in Apple's favor over the years, rising from 75 percent in spring 2016.
iPhone popularity among teens is a good sign for Apple, as many of them could stick with the iPhone as an adult. Teens also become locked into the Apple ecosystem at an early age, becoming accustomed to services like iMessage, Apple Music, and iCloud as well as accessories like the AirPods and Apple Watch.
The survey found that 27 percent of U.S. teens own a smartwatch, while 22 percent of respondents plan to purchase an Apple Watch within the next six months. By comparison, 20 percent of teens said they plan to purchase an Apple Watch in the next six months in the year-ago survey.
Piper Jaffray divided its survey into two distinct income groups: "upper-income" with household incomes approximating $100,000 and "average-income" with household incomes approximating $55,000 based on zip code and census data.
A record 83 percent of U.S. teens own an iPhone as of spring 2019, according to investment bank Piper Jaffray's semiannual "Taking Stock With Teens" survey of around 8,000 high school students. Respondents were roughly 54 percent male and 46 percent female with an average age of 16.3 years.
Meanwhile, 86 percent of U.S. teens expect their next smartphone to be an iPhone, matching an all-time high set in fall 2018. This metric has steadily grown in Apple's favor over the years, rising from 75 percent in spring 2016.
iPhone popularity among teens is a good sign for Apple, as many of them could stick with the iPhone as an adult. Teens also become locked into the Apple ecosystem at an early age, becoming accustomed to services like iMessage, Apple Music, and iCloud as well as accessories like the AirPods and Apple Watch.
The survey found that 27 percent of U.S. teens own a smartwatch, while 22 percent of respondents plan to purchase an Apple Watch within the next six months. By comparison, 20 percent of teens said they plan to purchase an Apple Watch in the next six months in the year-ago survey.
Piper Jaffray divided its survey into two distinct income groups: "upper-income" with household incomes approximating $100,000 and "average-income" with household incomes approximating $55,000 based on zip code and census data.
Tags: Piper Jaffray, teen survey
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6 weeks ago
If You are honest, that doesn’t speak for the American youth.
It’s very sad to see such a lost generation growing on such inferior overpriced tech like an iPhone.
I wish them best and hope they grow up realizing there’s a real world outside way better and brighter.
6 weeks ago
Hopefully now you will all realise why they are focusing on Animojis, AR and services rather than Pro features.
6 weeks ago
Nobody likes getting ugly green text messages... it reflects badly on the sender.
6 weeks ago
Not true, just compare the iPhone XR and Galaxy S10e ― pound for pound the S10e has better hardware, yet cost the same amount
And now you have explained to yourself why software, ecosystem, support, update- and privacy-policy matter as a huge surplus value which Android manufacturers will never overcome with spec- and price-dumping ... You feel smarter now, don't you? ;-)
6 weeks ago
Well iPhones are the same price as androids so... it’s obvious teens would pick and iPhone over an android.
I suspect many teens start out with a two- or three-year-old iPhone passed down from their parents.
6 weeks ago
Not true, just compare the iPhone XR and Galaxy S10e ― pound for pound the S10e has better hardware, yet cost the same amount
Teens literally couldn't give less of a **** about hardware. If it's not an iPhone it's not "cool"
6 weeks ago
Well it’s good for us who like Apple. I really want that company to do well in the future.
6 weeks ago
Lol. I am not surprised. It’s not cool to have an Android device, in their opinion.
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