Teen Interest in iPhone Remains High, Apple Watch is Most Popular Smart Watch

Teen interest in Apple's iPhone continues to grow, according to data gathered by Piper Jaffray analyst Gene Munster in the latest semiannual teen survey. 69 percent of teens surveyed own iPhones, up from 67 percent in the Fall 2015 survey. 75 percent of teens queried expect their next device to be an iPhone, up one percent from the previous survey.

teeniphoneownership
Smart watches are not as popular among teens as smartphones, and only 12 percent of those surveyed owned a smart watch. With teen smart watch owners, the Apple Watch was the model most often chosen -- of the 12 percent of teens who own a smart watch, 71 percent are Apple Watches. Just 10 percent of teens say they're interested in purchasing a smart watch, a number that's grown just two percent since fall of 2015.

teendeviceownership

We would expect the Apple Watch to maintain market share close to that of iPhone, but don't expect major changes in interest until stronger use cases emerge. We continue to view CY17 as the potential breakout year for Apple Watch.

When considering the full range of wearables, the Fitbit was the most preferred brand among teens, with 72 percent surveyed choosing the Fitbit. Nike came in second at 12 percent, and interest in the Apple Watch was at six percent. Wearables are growing in popularity, with 22 percent of females and 18 percent of males surveyed owning a fitness tracker, up from 14 and 12 percent, respectively, in the previous survey.

applewatchwearables
Tablet interest and ownership among teens in Munster's annual survey has been steadily declining. 59 percent of teens own a tablet, down from 61 percent, and just 13 percent of teens who do not own a tablet plan to buy one in the next six months. Still, the iPad remains the most popular tablet among teens. Of those who own a tablet, 64 percent have an iPad.

Interest in the iPad has grown among teens who plan to buy a tablet, however, which may be attributed to the launch of Apple's 9.7-inch and 12.9-inch iPad Pros. When surveyed, 63 percent of the 13 percent of non-tablet owners planning to buy one said they would choose an iPad, up from 58 percent in the fall.

iPhone adoption among teens may see growth in the fall, with the release of the iPhone 7, a major upgrade that's expected to bring significant new features like a dual camera on the Plus model and minor design refinements. Apple Watch growth may remain stagnant, as recent rumors have suggested the second-generation update will be relatively minor in scale. Interest in the iPad may see a continuing decline as Apple does not have any significant product changes in the works, having just released the iPad Pro models in late 2015 and early 2016.

Top Rated Comments

Noble Actual Avatar
60 months ago

Teens and kids owning iPhones is exactly what puts me off owning one. The iPhone seems to be more of a fashion statement than anything else these days.

I come to MR just for posts like these.

Only through MR does one gain such intelligence.
Score: 15 Votes (Like | Disagree)
tann Avatar
60 months ago

Besides being cheaper, does fitbit really do anything my Apple Watch cannot do?

Last for a week without a charge lol.
Score: 10 Votes (Like | Disagree)
CFreymarc Avatar
60 months ago
Data is partially useful. When you survey like this, knowledge of family income is essential to make use of the survey data. This looks like a group of upper middle class to upper class group of teens with such a high iPhone preference. I'm sure the number would be much lower if the family income was lower.
Score: 8 Votes (Like | Disagree)
Altis Avatar
60 months ago
It's almost exclusively due to herd mentality -- people at that age especially want to fit in and not be missing out (making sure they have the same platform for iMessage, apps, etc).
Score: 8 Votes (Like | Disagree)
rp2011 Avatar
60 months ago
Well the dust has settled and kids are not stupid. The only Android phones anyone should consider and anyone in the tech media should recommend is a high-end Samsung device. And really, any honest gadget blog would be remiss not point customers to the SE or the iPhone rather than any Android device. Owning an iPhone you are assured a quality device and more importantly, one that will be backed up with updates and features by Apple, unlike Android where you are instantly abandoned once they get your sale.

As a former Android user who didn't know any better, once you own an iPhone you feel stupid for ever owning anything else. And it's just wrong and sad how gadget sites don't do a better service to their readers in steering them away from the Android mess and their malware. Or do a better job at informing their readers that once you buy a cheap Android device, support is basically nil after suckering you into buying one. The echo-chamber of dopey 20-something gadget blog writers still site "customization" as what separates iOS from android as if were something beyond the useless tacky widgets that they call "customization." As if it's really is a feature of note that somehow balances out the platforms. SMH
Score: 5 Votes (Like | Disagree)
vertsix Avatar
60 months ago
Out of the thousands of people I've seen in the past year, only like 7 have had Apple Watches or other fitness bands.

A friend of mine got an Apple Watch and I asked him why, he said "I don't know."
Score: 5 Votes (Like | Disagree)

Top Stories

0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
m1 mac mini vignette

Apple Lists M1-Based Mac Mini Logic Boards With 10 Gigabit Ethernet in Internal Parts Ordering System

Friday November 20, 2020 9:32 am PST by
While the new Mac mini with the M1 chip is only available with Gigabit Ethernet, Apple has listed multiple M1-based Mac mini logic boards with 10 Gigabit Ethernet in an internal parts list for Apple Authorized Service Providers. For every Mac mini logic board with Gigabit Ethernet in the parts list, obtained by MacRumors, there is a corresponding logic board with 10 Gigabit Ethernet:...
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
macos big sur m1 macs restore issue

Apple Provides Instructions to Fix macOS Reinstallation Errors on M1 Macs

Sunday November 22, 2020 3:30 pm PST by
Shortly after the launch of Apple's new M1 Macs, we saw reports that attempts to restore and reinstall macOS on those machines right away could result in an installation error that would leave your Mac non-functional. Specifically, the error message would read: "An error occurred preparing the update. Failed to personalize the software update. Please try again." Over the weekend, Apple p...
iPhone 6s main

Rumor Claims iOS 15 to Drop Support for iPhone 6s and Original iPhone SE

Sunday November 22, 2020 9:25 am PST by
Apple will drop support for the iPhone SE, iPhone 6s, and iPhone 6s Plus in next year's release of iOS 15, according to a rumor shared today by Israeli site The Verifier. If the rumor is accurate, that would mean iOS 15 will be compatible with the following Apple devices: 2021 iPhone series iPhone 12 Pro Max iPhone 12 Pro iPhone 12 mini iPhone 12 iPhone 11 iPhone 11 Pro iPhone 11 Pro ...
new m1 chip

Craig Federighi: Native Windows on M1 Macs is 'Really up to Microsoft'

Friday November 20, 2020 11:57 am PST by
Following the release of the M1 Macs Apple executives have been doing interviews with a range of publications, and today, Ars Technica published another interview with software engineering chief Craig Federighi, hardware technologies lead Johny Srouji, and marketing VP Greg Joswiak. Much of the interview focuses on topics that the three have already covered in prior discussions, but there is ...
Walmart November Deals Hero

Black Friday Spotlight: Walmart Will Have AirPods Pro Down to Lowest Price of $169, and More Apple Deals

Thursday November 19, 2020 8:05 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Next ...
xlK6MS4MLqVFaskl

iFixit Shares iPhone 12 Pro Max Teardown Revealing L-Shaped Battery and Bigger Camera Module

Sunday November 22, 2020 2:53 am PST by
In the last of its iPhone 12 series teardowns, iFixit has published its iPhone 12 Pro Max disassembly, which reveals some unique differences in the design of the internals, including the full extent of the larger camera system responsible for the improved low-light performance on Apple's largest iPhone to date. On opening the iPhone 12 Pro Max, the first obvious difference compared to the...
apple leather sleeve

Leather Sleeve for iPhone 12 Models Now Available From Apple

Friday November 20, 2020 12:16 pm PST by
Apple today began selling the Leather Sleeve for the new iPhone 12 models, with the accessory having first been announced alongside the updated iPhones in October. Priced at $129, the Leather Sleeve is not a case and is designed to be removed when the iPhone is in use. It features a cutout at the front that displays the time, and it comes with a matching leather strap. According to Apple, it ...