American teenagers are still choosing Apple's iPhone over the competition, with 82 percent of surveyed U.S. teens saying that they own an iPhone, according to Piper Jaffray's latest survey (via Business Insider).
This number has grown steadily from 76 percent in April 2017 to 78 percent in October 2017, and it now appears to have plateaued temporarily in 2018, as 82 percent of teens said they owned an iPhone back in April.
Looking to the future, 86 percent of teens surveyed said that they plan on buying an iPhone as their next smartphone. This is an increase from 84 percent in the spring.
In comparison, 10 percent of the teens said they planned on buying an Android smartphone next, down from 11 percent in the spring. The researchers at Piper Jaffray say that American teens' intent to buy an iPhone is now at the highest they have ever seen.
Other tidbits from the report include: 45 percent of teens saying that the brand of an item is the most important factor in a purchase decision, Amazon is the top preferred website, and Instagram is now the most used social platform as Facebook faces an ongoing decline. Netflix represented 38 percent of daily video consumption, ahead of YouTube (33 percent), cable TV (16 percent), and Hulu (5 percent).
For this survey, Piper Jaffray surveyed around 8,600 teenagers across 47 states with an average age of 16 and an average household income of $68,300. 44 percent of the teens were female, while 56 were male.
When they say "teens intend to buy", I expect that there's a significant portion of the group that intend to have money from parents involved. And those parents could balk and veto whatever the teen wants.
Obviously those teens are price-insensitive. It doesn't matter how trivial the new features are, it's worth it because it's basically free to them.
I'd say this bears out even past high school and into late teens, early twenties. I help develop the official app for a large university, both iOS and Android versions, and 70-75% of our daily active users are iPhone users, and our user base is a solid 80% of 35,000 students.
That says to me that the ratio of university-aged students owning iPhones vs. Android is extremely skewed toward iPhone vs the Android market share worldwide. Granted, university students also tend to come from more affluence in general, households where bargain Android handsets aren't pushed. Though we also tend to see a lot of college students owning 5s, 6, 6s... possibly hand-me-downs from siblings and parents, as iPhones do tend to have a longer life cycle.
Friday January 27, 2023 10:01 am PST by Juli Clover
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans.
Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
Friday January 27, 2023 2:11 pm PST by Joe Rossignol
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus.
An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms.
This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Sunday January 29, 2023 10:15 am PST by Joe Rossignol
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more.
Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
Thursday January 26, 2023 12:14 pm PST by Juli Clover
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have.
Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
Thursday January 26, 2023 5:09 pm PST by Juli Clover
The upcoming iPhone 15 models that are set to be introduced later in 2023 will adopt the Wi-Fi 6E standard, according to Apple analyst Ming-Chi Kuo. In a note about Apple's work on a Wi-Fi chip, Kuo said that the company will upgrade the iPhone 15 to Wi-Fi 6E.
Apple is already using Wi-Fi 6E for the 11 and 12.9-inch iPad Pro models introduced last year, along with the new Mac mini and...
Wednesday January 25, 2023 5:39 pm PST by Joe Rossignol
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models.
Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
Top Rated Comments
Obviously those teens are price-insensitive. It doesn't matter how trivial the new features are, it's worth it because it's basically free to them.
This is much worse...
Careful, kids can spin on a dime. Now he wants a Samsung phone because he can get an exclusive skin for Fortnite.
That says to me that the ratio of university-aged students owning iPhones vs. Android is extremely skewed toward iPhone vs the Android market share worldwide. Granted, university students also tend to come from more affluence in general, households where bargain Android handsets aren't pushed. Though we also tend to see a lot of college students owning 5s, 6, 6s... possibly hand-me-downs from siblings and parents, as iPhones do tend to have a longer life cycle.