Apple Updates Events App for Apple TV Ahead of March 25 'It's Showtime' Event

Apple today updated its Events app for the fourth and fifth-generation Apple TV in preparation for the March 25th "Show Time" event that's expected to focus on the company's upcoming TV and Apple News services.

apple tv events app march 25
The updated Events app can be downloaded from the tvOS App Store, and features the same darkened movie theater style from the media invites that were sent out last week.

In terms of event announcements, Apple is known to be working on a $9.99 per month subscription news and magazine service that would give ‌Apple News‌ users unlimited access to stories from paywalled sites like The New York Times and the Washington Post.

Apple is also working on a streaming TV service that will include the more than two dozen TV shows and movies that it has in the works, along with access to subscription content from other cable providers.

We're still expecting minor updates for a number of Apple products, including the AirPods and iPod touch, and potentially the launch of new iMacs and the long-awaited AirPower, although given that Apple announced new iPads on Monday, it's likely any further hardware launches will come separately before or after the event via press release.

Apple's Events app, along with the Events section of Apple's website, will be used to live stream the unveiling of the new services. The March 25 event will take place at 10:00 a.m. Pacific Time (1:00 p.m. Eastern Time, 5.00 p.m. Greenwich Mean Time) at the Steve Jobs Theater on the Apple Park campus.

For those who are unable to watch Apple's live stream, MacRumors will have live coverage of the event on MacRumors.com and on our MacRumorsLive Twitter account.

(Thanks, Anna!)

Top Rated Comments

Sammio2 Avatar
46 months ago
Let’s hope they don’t have the usual streaming issues streaming the stream announcing the streaming service.
Score: 5 Votes (Like | Disagree)
Aluminum213 Avatar
46 months ago
Just announce the air pods 2 already, the only thing people care about with this useless event
Score: 2 Votes (Like | Disagree)
ipedro Avatar
46 months ago
I know rumours say no hardware, but I don’t know how Apple doesn’t update the Apple TV itself at this event.

The service is almost certainly going to be called “Apple TV” as has been demonstrated by the name of the app in the App Store and the twitter account Apple created for TV content. So at the very least they’re going to have to rename the box itself.

Perhaps it won’t be a box but instead an app available to TV manufacturers or controlled via AirPlay from an iPhone/iPad/Mac. Maybe there’ll be an HDMI AirPlay stick for TVs without AirPlay.

Whatever the case, I’m strongly suspicious of an update of the AppleTV hardware at this event.
Score: 2 Votes (Like | Disagree)
Peel Avatar
46 months ago
With DTV NOW's recent announcement of raising their rates by $10/mo, I'm really hoping this new TV service will be a reasonable alternative spur price lowering from the competition. Like when Apple introduced Apple Music, and made Pandora and Spotify rethink their pricing structures.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple watch ultra deuglify 1

Apple Watch Ultra User Mods Titanium Casing to 'Deuglify' Design

Tuesday September 27, 2022 8:05 am PDT by
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing. The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
iPhone 14 Pros in Hand Black Background Feature

Verizon iPhone 14 Pro Customers Reporting Cellular Connection Issues

Monday September 26, 2022 6:23 am PDT by
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping. Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...
iPhone 14 Pro Sports Scores Dynamic Island

iPhone 14 Pro Features Live Sports Scores in Dynamic Island on iOS 16.1

Monday September 26, 2022 7:52 am PDT by
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island. Premier League match in Dynamic Island via Paul Bradford ...
iOS 16

Everything New in the Latest iOS 16.1 and iPadOS 16.1 Betas: Stage Manager Expansion, Wallpaper Tweaks and More

Tuesday September 27, 2022 11:36 am PDT by
Apple today released new betas of iOS 16.1 and iPadOS 16.1 to developers, tweaking some of the functionality that's been introduced in prior betas and in the case of iPadOS 16.1, adding a major new feature to Stage Manager. We've rounded up everything new in both betas below. Wallpaper Updates Apple has updated the Wallpaper section of the Settings app to allow users to swap between...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...