Apple Updates Events App for Apple TV Ahead of March 25 'It's Showtime' Event - MacRumors
Skip to Content

Apple Updates Events App for Apple TV Ahead of March 25 'It's Showtime' Event

Apple today updated its Events app for the fourth and fifth-generation Apple TV in preparation for the March 25th "Show Time" event that's expected to focus on the company's upcoming TV and Apple News services.

apple tv events app march 25
The updated Events app can be downloaded from the tvOS App Store, and features the same darkened movie theater style from the media invites that were sent out last week.

In terms of event announcements, Apple is known to be working on a $9.99 per month subscription news and magazine service that would give ‌Apple News‌ users unlimited access to stories from paywalled sites like The New York Times and the Washington Post.

Apple is also working on a streaming TV service that will include the more than two dozen TV shows and movies that it has in the works, along with access to subscription content from other cable providers.

We're still expecting minor updates for a number of Apple products, including the AirPods and iPod touch, and potentially the launch of new iMacs and the long-awaited AirPower, although given that Apple announced new iPads on Monday, it's likely any further hardware launches will come separately before or after the event via press release.

Apple's Events app, along with the Events section of Apple's website, will be used to live stream the unveiling of the new services. The March 25 event will take place at 10:00 a.m. Pacific Time (1:00 p.m. Eastern Time, 5.00 p.m. Greenwich Mean Time) at the Steve Jobs Theater on the Apple Park campus.

For those who are unable to watch Apple's live stream, MacRumors will have live coverage of the event on MacRumors.com and on our MacRumorsLive Twitter account.

(Thanks, Anna!)

Popular Stories

Waze logo

5 New Waze Features Rolling Out Now: Here Are All the Details

Monday July 13, 2026 3:42 am PDT by
Google today announced that Waze is getting a handful of new features, including some Gemini-powered personalization enhancements for Conversational Reporting. Conversational Reporting already uses Gemini when users report traffic incidents like slowdowns, but now you can use it to suggest map updates like road closures or outdated addresses. Saying something like "The road is closed here"...
apple silicon 1 feature

Apple Silicon is Taking an Unexpected Turn

Friday July 10, 2026 7:24 am PDT by
Ever since the Mac switched from Intel processors to Apple silicon starting in 2020, each generation of M-series chips has included higher-end Pro and Max variants. If a recent report proves to be accurate, though, that streak will be coming to an end. According to Bloomberg's Mark Gurman, Apple will be releasing a regular M6 chip, but it has no plans to offer higher-end M6 Pro and M6 Max...
Mac Pro Feature Teal

Apple's M7 Ultra Chip Designed to Match a 2019 Mac Pro Feat

Sunday July 12, 2026 8:53 am PDT by
Apple's M7 Ultra chip coming in 2028 is designed to support up to 1.5TB of unified memory, according to Bloomberg's Mark Gurman. However, whether such a configuration is offered may depend on the state of the ongoing memory chip shortage. In 2019, Apple released an Intel-based Mac Pro with up to 1.5TB RAM....

Top Rated Comments

96 months ago
Let’s hope they don’t have the usual streaming issues streaming the stream announcing the streaming service.
Score: 5 Votes (Like | Disagree)
ipedro Avatar
96 months ago
I know rumours say no hardware, but I don’t know how Apple doesn’t update the Apple TV itself at this event.

The service is almost certainly going to be called “Apple TV” as has been demonstrated by the name of the app in the App Store and the twitter account Apple created for TV content. So at the very least they’re going to have to rename the box itself.

Perhaps it won’t be a box but instead an app available to TV manufacturers or controlled via AirPlay from an iPhone/iPad/Mac. Maybe there’ll be an HDMI AirPlay stick for TVs without AirPlay.

Whatever the case, I’m strongly suspicious of an update of the AppleTV hardware at this event.
Score: 2 Votes (Like | Disagree)
Aluminum213 Avatar
96 months ago
Just announce the air pods 2 already, the only thing people care about with this useless event
Score: 2 Votes (Like | Disagree)
Peel Avatar
96 months ago
With DTV NOW's recent announcement of raising their rates by $10/mo, I'm really hoping this new TV service will be a reasonable alternative spur price lowering from the competition. Like when Apple introduced Apple Music, and made Pandora and Spotify rethink their pricing structures.
Score: 1 Votes (Like | Disagree)