Apple Courting Publishers by Comparing News Service to Apple Music, but Most Say Logic is Flawed

With less than one week to go until Apple's "It's Show Time" media event, the company is said to still be courting major news companies to join its revamped Apple News subscription service (via Business Insider). The debut of this service is expected to occur alongside the big focus of the event, Apple's streaming TV service.

applenewscanada
During Apple's meetings with news publishers, the company is reportedly pointing to Apple Music to showcase evidence of its previous subscription success and convince partners to join. One source said that the company is pitching itself as a savior to the publishing industry, but some publishing executives have said that Apple's logic is flawed.

"Based on our experiences with Apple Music, we're very good at running a subscription business," said one publishing exec, describing how Apple pitched the service. "We know how to build a subscription business, and we're going to do that for news."

But the critics say that comparison is flawed. Music, along with entertainment, is inherently different from news. A lot of news articles are interchangeable in a way that music artists or movies aren't. Plus, most people don't want 100 magazines; they just want the ones they're already fans of.

The revamped ‌Apple News‌ service is rumored to use Apple's acquisition of Texture to combine subscriptions to magazine and news sites for one monthly fee. But, one digital publishing executive went so far as to say that "no one wants an all-you-can-eat magazine service." The executive, whose company won't be participating with Apple in its new enterprise, went on to say that "magazines are passion points, whereas music, you do want a library."

Apple is said to still be courting major newspapers, but The New York Times and The Washington Post have yet to join according to sources. Some publications do see a benefit to Apple's service, however, and are working on deals to join, like The Wall Street Journal.

In general, publishers also have many questions that Apple has yet to answer, a sentiment that seems to be a running theme for the March 25 event, as the exact same concern was raised by Hollywood insiders partnering with Apple's streaming TV service. For the news side, publishers wonder about how much reader data they will see, brand visibility, loss of direct subscribers in favor of the ‌Apple News‌ bundle, if the service will have a presence on Android, and more.

The reveal of the ‌Apple News‌ and streaming TV services isn't too far away now, as Apple's "It's Show Time" event will kick off at 10:00 am Pacific Time on Monday, March 25.

Top Rated Comments

jjhny Avatar
31 months ago
I read such range of news sources that getting stuck with the establishment narrative is highly unappealing.

I really can't stand 'curated' anything at this point, as it is all of the same dull, monotonous mindset.
Score: 9 Votes (Like | Disagree)
slide_to_unlock Avatar
31 months ago
Can I pay fake money for fake news? :D
Score: 8 Votes (Like | Disagree)
AngerDanger Avatar
31 months ago
Apple Courting Publishers by Comparing News Service to Apple Music, but Most Say Logic is Flawed
Well, maybe they can use Ableton or something.
Score: 5 Votes (Like | Disagree)
truthertech Avatar
31 months ago
Yeah, having access to a wide variety of music and TV makes sense, but having access to a wide range of magazines doesn't really make sense. The whole point of magazines is that they are niche.
That's the old model. In a digital world, you can appeal to both the consumers who are devoted to that "niche" as well as the much larger and vast audience who would enjoy a particular article, e.g., I may not be a devotee of Vanity Fair in general and would never pay for it, but they sometimes have great articles on a particular subject. Apple's new service can uniquely expose that article to a likely tens of millions of folks who will subscribe to a news/magazine service that will put a huge number of eyeballs, think advertising rates, who would never otherwise see that article and accompanying ads.
[doublepost=1553014056][/doublepost]
Score: 5 Votes (Like | Disagree)
Frankied22 Avatar
31 months ago
I think this whole news subscription is silly. There is a reason none of these other news subscription services ever took off mainstream - the majority of people don't give a **** about paying for news they can get anywhere else on the internet for free. Journalism today is a joke and so is most news articles. It's a race to get clicks with the most clickbait headlines and meaningless articles to drive search traffic. It's garbage standing upon advertising, and most people don't care. People say well if you pay for news then we will get better news! I say yea right, keep dreaming. Real journalism is pretty much dead and news is mostly one-sided propaganda ********. Theres no going back now that people's attention spans are no longer than reading a headline and the written word is plastered all over the internet for free.

Apple are in la la land on this one.
Score: 5 Votes (Like | Disagree)
78Bandit Avatar
31 months ago
It’s hard to see who this service will appeal to. There’s so much free, professional-quality news out there.
I'm currently paying $20 a month for the Wall Street Journal, $4 a month for Washington Post through the Amazon Prime special, and $10 a month for my local Gannett owned news source. I am willing to pay for well written, researched, generally reliable news sources. Too much of the "free" stuff is click-bait (although the WP can get to be a little muddled in their split between news and opinion)

All are otherwise paywalled. If I can get the same content for $10 a month for Apple News then I'll be saving almost $300 per year.
Score: 5 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
magsafe battery pack iphone 12 mini

Top Stories: Hands-On With MagSafe Battery Pack, iPhone 13 Always-On Display?

Saturday July 24, 2021 6:00 am PDT by
Apple's new MagSafe Battery Pack is now available, and we went hands-on this week for some early impressions of the new accessory to get more battery life out of Apple's iPhone 12 lineup. Subscribe to the MacRumors YouTube channel for more videos. This week also saw a number of rumors about the upcoming redesigned MacBook Pro models, the iPhone 13 lineup, the next-generation iPad mini, a new...