Sprint Takes Out Full Page NYT Ad Calling Out AT&T for Misleading 5GE Branding

Sprint on Sunday took out a full-page ad in The New York Times to call out AT&T for its "5GE" network labeling, which actually offers 4G speeds rather than 5G speeds.

In the letter [PDF], Sprint calls AT&T's 5G Evolution "fake 5G" and clarifies that AT&T is not, in fact, offering faster speeds than other carriers who deliver the same 4G LTE advancements that AT&T has enabled such as three-way carrier aggregation, 256 QAM, and 4x4 MIMO.

att 5ge iphone

While Sprint is working hard to deliver mobile 5G and the first 5G smartphone in the U.S., AT&T is hard at work trying to convince you that they already won the race to 5G with something they call "5G Evolution." That is simply untrue.

Don't be fooled. 5G Evolution isn't new or true 5G. It is fake 5G.

They would love for you to believe they are different ... better. The truth is AT&T is simply offering customers a nationwide 4G LTE network just like Sprint and all the other major wireless carriers. It's not 5G.

AT&T first started upgrading customer iPhones to read "‌5GE‌" in the iOS 12.2 beta, and the misleading branding will become much more widespread when iOS 12.2 sees a public release.

Devices in areas with AT&T's "upgraded" LTE will display "‌5GE‌" instead of LTE, but it's not real 5G. There is no iPhone that exists right now that is capable of connecting to a 5G network, nor does AT&T offer a true 5G network at this time.

AT&T has defended itself by claiming that 5G Evolution is the "first step on the road to 5G," but customers and other carriers are not impressed with its misleading branding that has the potential to confuse customers when actual 5G networks become available. AT&T has, however, claimed that customers "love" the ‌5GE‌ branding because they "want and deserve to know" when "better speeds" are available.

"We understand why our competitors don't like what we are doing, but our customers love it. We introduced 5G Evolution more than two years ago, clearly defining it as an evolutionary step to standards-based 5G. 5G Evolution and the 5GE indicator simply let customers know when their device is in an area where speeds up to twice as fast as standard LTE are available. That's what 5G Evolution is, and we are delighted to deliver it to our customers.

Sprint has done more than just take out an ad against AT&T. In early February, Sprint filed a lawsuit in federal court against AT&T in an attempt to prevent AT&T from using the ‌5GE‌ labeling on AT&T smartphones. Sprint says AT&T is damaging the consumer reputation and understanding of true 5G and potentially hurting Sprint's 5G launch this summer in nine metro areas.

True 5G smartphones won't be coming until later in 2019, and the 5G networks to support them also won't be available until later in the year. Rumors suggest Apple isn't planning to introduce 5G connectivity on its iPhones until 2020 at the earliest, so 5G is not a technology ‌iPhone‌ users will be able to take advantage of in 2019.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
maxresdefault

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. Subscribe to the MacRumors YouTube channel for more videos. New 'Slim'...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...

Top Rated Comments

Porco Avatar
70 months ago
"Sir that will be $500"
-Oh, sure, here's your money.
"Sorry sir, you only appear to have given me $450"
-Yeah, but it's like $500. It's the first step on the road to $500... I call it $500E! It's an evolution of $400.
"Sir, I'm afraid I'm going to have to call the police now... "
Score: 100 Votes (Like | Disagree)
AngerDanger Avatar
70 months ago
I can do you one better, AT&T; I’ve used whiteout to write a little “6G” on my phone so I always have the fastest connection. :cool:

Score: 50 Votes (Like | Disagree)
coolfactor Avatar
70 months ago
GOOD!

Companies should be held responsible for misleading marketing.
Score: 49 Votes (Like | Disagree)
farewelwilliams Avatar
70 months ago
customers "love" the 5GE branding "
no...no...
Score: 41 Votes (Like | Disagree)
MadeTheSwitch Avatar
70 months ago
AT&T is a shady company. What they are doing is a gimmick.
Score: 25 Votes (Like | Disagree)
BWhaler Avatar
70 months ago
Good. And Apple should put a stop to this.. it’ll hurt sales in 2-3 years when 5g is really here.

Plus, the one great thing about Tim Cook’s Apple is its ethics. We suffer garbage keyboards and lacking software for the ethics. Apple should stop this deceptive practice.
Score: 17 Votes (Like | Disagree)