Apple Hires Ex-Microsoft Exec to Revamp Smart Home Business

CNBC reports that Apple has hired ex-Microsoft exec and former CEO of a smart lock company to revamp Apple's home initiatives.

Hiring Jadallah is the latest signal that Apple plans to get serious about its own efforts in the home. Recently, the company acquired a start-up called Pullstring, a start-up that specializes in voice-enabled toys. That purchase could help the smartphone maker become the center of a connected living room.

Apple has been making movement into the home space for years, with the introduction of HomeKit as well as the HomePod which is powered by Siri. ‌HomePod‌, however, has lagged behind its competitors despite making steady improvements. Apple's latest hire as well as recent acquisition of a voice technology company seems to indicate that they are refocusing their efforts.


Jadallah was most recently CEO of failed smart lock company Otto. Otto was described as a "luxury smart lock":

With Bluetooth and Wi-Fi radios packed inside the surprisingly compact design, Otto promises to let you or anyone you choose inside with just a touch whenever it senses an authorized phone within range.

That company ultimately failed, but it appears that Jadallah will be applying that knowledge forward at Apple.

Related Roundup: HomePod
Buyer's Guide: HomePod (Don't Buy)

Top Rated Comments

AppleFan91 Avatar
34 months ago
They are way behind google and amazon. Siri has to become smarter and Apple has to be more serious about a smart speaker than just the HomePod. It’s fine, but it can’t be their only entry. Amazon and Google penetrate millions of homes by have stuff like the echo dot and google home mini - cheap entries into smart speakers.
Score: 19 Votes (Like | Disagree)
Apple_Robert Avatar
34 months ago
Apple is definitely in need of some help in this area.
Score: 17 Votes (Like | Disagree)
Kai Wang Avatar
34 months ago
Joke’s on you. My generation will never be able to afford a home lol
Score: 17 Votes (Like | Disagree)
Robert.Walter Avatar
34 months ago
Apple us a major laggard in home space.

Abandoned airport.

Could have had “ Secure” brand with thermostats, security, smoke/CO, instead of leaving space open for Amazon.

Amazon is ring fencing Apple in at Apple’s peril.
Score: 12 Votes (Like | Disagree)
AppleFan91 Avatar
34 months ago
You should update your knowledge. HomePod entered the field behind the others who were already established but they haven’t stood still this past year. In recent tests, HomePod is now ahead ('https://www.cnbc.com/2018/12/21/apple-siri-vs-alexa-google-assistant-loup-ventures.html') of ('https://www.cnbc.com/2018/12/21/apple-siri-vs-alexa-google-assistant-loup-ventures.html') Alexa ('https://www.cnbc.com/2018/12/21/apple-siri-vs-alexa-google-assistant-loup-ventures.html') in its ability to answer questions, though still behind Google Assistant.

In terms of capabilities, what Amazon calls “Skills”, HomePod is quickly catching up with Siri Shortcuts, enabling iOS apps to perform functions from a HomePod. What’s more, Shortcuts are easy for developers to turn on in Xcode, rather than having to purposefully write a Skill like Alexa requires. If they have an app, then turning on Shortcuts makes it compatible with HomePod. So, we’ll see Siri catch up quickly. Hundreds of apps have already added Shortcuts in the 5 months that it’s been out.
You should update your reading comprehension. Apple is behind Google and Amazon in smart home adoption and market penetration, which is clearly what I was talking about.
Score: 10 Votes (Like | Disagree)
dguisinger Avatar
34 months ago
The brain drain at Apple is so bad that they didn't have anyone internally with an idea of how to run their smart home team? Seriously? Leadership starts at the top. They can't get Siri right, they can't get the Macs right.... who really needs an Apple self driving car or another expletive streaming service? The only part of Apple right now doing a great job is their custom silicon team. I really wish they'd shake up company leadership, the fish rots from the head. All of their teams seem to be running along with no clear vision.
Score: 9 Votes (Like | Disagree)

Top Stories

calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...