Target Begins Apple Pay Rollout at Select Locations

Target last month announced that it would begin accepting Apple Pay at all of its stores in the coming weeks. That rollout has now begun.


MacRumors readers have shared photos of NFC-enabled payment terminals at select Target stores in the Northeast and Midwest, including the White Plains, New York location below. The updated interface indicates that Apple Pay is accepted along with Google Pay, Samsung Pay, and contactless credit cards.


The blog Appleosophy also ran a story about the rollout that was picked up on Reddit, where some commenters said that ‌Apple Pay‌ was not yet available at their local Target stores, so this appears to remain a work in progress.

A spokesperson for Target confirmed with MacRumors that REDcards cannot be added to Apple Pay as part of the rollout, although future support is not ruled out. REDcards are Target-branded credit and debit cards, offering an automatic five percent off most purchases at its stores everyday.

Target was one of the largest ‌Apple Pay‌ holdouts in the United States. The retailer was initially committed to the failed CurrentC platform alongside other large chains such as Walmart, Best Buy, CVS, Rite-Aid, Publix, and 7-Eleven.