Target Begins Apple Pay Rollout at Select Locations

Target last month announced that it would begin accepting Apple Pay at all of its stores in the coming weeks. That rollout has now begun.

target logo 2016
MacRumors readers have shared photos of NFC-enabled payment terminals at select Target stores in the Northeast and Midwest, including the White Plains, New York location below. The updated interface indicates that Apple Pay is accepted along with Google Pay, Samsung Pay, and contactless credit cards.

target apple pay pos
The blog Appleosophy also ran a story about the rollout that was picked up on Reddit, where some commenters said that ‌Apple Pay‌ was not yet available at their local Target stores, so this appears to remain a work in progress.

A spokesperson for Target confirmed with MacRumors that REDcards cannot be added to Apple Pay as part of the rollout, although future support is not ruled out. REDcards are Target-branded credit and debit cards, offering an automatic five percent off most purchases at its stores everyday.

Target was one of the largest ‌Apple Pay‌ holdouts in the United States. The retailer was initially committed to the failed CurrentC platform alongside other large chains such as Walmart, Best Buy, CVS, Rite-Aid, Publix, and 7-Eleven.

Related Roundup: Apple Pay
Tag: Target

Top Rated Comments

centauratlas Avatar
66 months ago
They just need to bite the bullet and allow the Red Card to be added. To do otherwise is just delaying the inevitable, and stupid to boot. ApplePay plus 5% is the smart thing to do.
Score: 13 Votes (Like | Disagree)
jmh600cbr Avatar
66 months ago
the amount of bloatware and trash tech in the payment industry in the US is hilarious. VeriFone makes the clunkiest, silliest machines. In Canada we have these tiny things that you just tap and they are in every store, it has nothing to do with the store deciding when to roll out, the payment module accepts tap (apple pay is just NFC tech for those american's that think it is somehow special).
Score: 10 Votes (Like | Disagree)
truthertech Avatar
66 months ago
I am pretty sure all Credit Card issuer get the Data they want even if the holder are using Apple Pay. So what is delaying the rollout is definitely not privacy related. I wonder what could be the reason behind it. ( Other than Apple taking 10-20 base point )
That's another couple of Internet myths. Merchants don't pay ANYTHING for Apple Pay. Apple charges the banks/credit card companies generally .015% or 15 cents on a hundred dollar transaction, which is more than made up by almost zero fraud. Bigger misunderstanding is that roll out is not privacy related. When you use Apple Pay an encrypted, one time use, token is sent from your phone directly to your bank instructing them to pay the merchant the amount on the reader. The merchant never gets any of your information from that transaction. That's why when a merchant's system gets compromised, you information doesn't go with the hack.
Score: 5 Votes (Like | Disagree)
GDF Avatar
66 months ago
Until redcard is added, it really does not matter. Crazy can't use that with Apple Pay yet.
Score: 4 Votes (Like | Disagree)
Dentifrice Avatar
66 months ago
Every time I go to USA and I realize I need to give my credit card to the waiter in restaurants and I have to write down my tip...with a pen...on the bill. Wow. It feels like 1995.
Score: 4 Votes (Like | Disagree)
Baymowe335 Avatar
66 months ago
I already used it at Target Saturday.
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...