Target Confirms Apple Pay Rollout Won't Include REDcard

Target yesterday announced that all of its stores will begin accepting Apple Pay in the coming weeks, but it still won't be possible to add its store-branded REDcard debit or credit cards to the Apple Wallet app. REDcard is Target's loyalty program, offering an automatic five percent off most purchases everyday.

redcard
"REDcards cannot be added to Apple Pay as part of this rollout," a Target spokesperson confirmed with MacRumors today.

This means paying with a REDcard will still require inserting the physical card into the payment terminal or adding it to Target's mobile app and having the cashier scan a barcode at the checkout. The latter method requires opening the Target app and tapping on the Wallet tab to access the barcode.

targetwalletapp
Both options are less convenient than ‌Apple Pay‌, which requires a quick double-click of the side button and authentication with Face ID on the iPhone X and newer, or briefly resting your finger on Touch ID on older iPhones.

Target already suggested that REDcards would not support ‌Apple Pay‌ on Twitter, but its "at this time" phrasing wasn't entirely clear.

Of course, Target could decide to allow REDcards to be added to the Apple Wallet app in the future. The retailer had avoided accepting Apple Pay entirely for several years until reversing course with this week's announcement, so it might be only a matter of time before it changes its mind again.

Related Roundup: Apple Pay
Tag: Target

Top Rated Comments

Mac Fly (film) Avatar
70 months ago
Translation: red card is about collecting user purchasing data?
Score: 24 Votes (Like | Disagree)
vicviper789 Avatar
70 months ago
Gotta track their shoppers some how!
Score: 12 Votes (Like | Disagree)
yossi Avatar
70 months ago
Most likely because of the larger transaction fees charged if the red card is handled via Apple pay.
Score: 10 Votes (Like | Disagree)
cjboffoli97 Avatar
70 months ago
Translation: red card is about collecting user purchasing data?
Exactly. People get seduced by the 5% discount. But Target profits significantly from being able to track and commoditize absolutely every purchase, not only for themselves but presumably that they can also sell to data brokers. Conversely, Apple Pay is designed with the user's privacy in mind. As I understand it, for each transaction a unique payment number is generated and your personal information and credit card number is not shared with the merchant. Great for privacy and especially for security. I don't know if Apple has negotiated with merchants who have store cards to allow them to pass along data in these scenarios. I'm inclined to say they have not, especially in light of Target's stance in this situation.
Score: 10 Votes (Like | Disagree)
DblHelix Avatar
70 months ago
Can't they do something like Walgreens with their loyalty card? It is linked to a log in with user data and is pretty seamless with apple pay. Just tap and it goes first then a second tap to pay. They get loyalty info I get a reward.
Score: 6 Votes (Like | Disagree)
MacBoy88 Avatar
70 months ago
Bummer. I was really hoping for this. I don’t think this is about tracking purchases as they could still do that with Apple Pay. I think it has more to do with fees.
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...
iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...
iphone 15 pro max vs iphone 16 pro max

iPhone 16 Pro Max Looks This Much Bigger Beside iPhone 15 Pro Max

Thursday May 16, 2024 4:51 am PDT by
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the ‌iPhone 16 Pro‌ Max alongside an actual iPhone 15 Pro Max. Dummy...