Apple's services category, which includes iTunes, the App Store, the Mac App Store, Apple Music, Apple Pay, and AppleCare is an increasingly important revenue driver for Apple amid stagnating iPhone sales, and services growth is once again hitting an all time high.
During the first fiscal quarter of 2019, Apple's services segment brought in $10.9 billion in revenue, up from the $9.1 billion services earned in the first quarter of 2018.
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In all five of its geographic regions, including China, Apple saw new December quarter revenues record for the services category.
Apple hit a December quarter record for AppleCare, and nearly 16 years after launching iTunes Store, it saw its highest quarterly revenue ever thanks to Apple Music. The App Store also saw record results propelled by record sales on Christmas and New Years.
Over 1.8 billion Apple Pay transactions were made during the quarter, 2x more than the previous quarter, and Apple News set a new record with more than 85M monthly active users.
Apple has more than 360 million paid subscribers across its services, an increase of 120 million compared to the year-ago quarter. Apple CFO Luca Maestri said that the company expects the total number of paid subscribers to surpass half a billion in 2020.
Apple is aiming to reach $14 billion in services revenue per quarter by 2020, and it is well on its way towards reaching that goal.
Apple is working on bolstering its services category in 2019, breaking into the television industry. Apple is has more than two dozen original television shows in the works right now, which will be distributed through a TV streaming service set to debut early in 2019.
An Apple News subscription service is also in the works and could come out around the same time, with Apple planning to offer access to magazines for a monthly fee, and there have been rumors Apple is considering a gaming subscription service as well.
Top Rated Comments
(View all)So it’s not the end of the world for Apple? So much gloom and doom lately lol
The point is that I don't care if a company with the name "Apple" exists* - I want that company to create tools (real computers - in my case laptops), that enable me to do my work (and play) in an as effective and enjoyable way as possible.Music subscriptions and lame TV shows are not that company, nor are expensive phone, or watches or watch bands.
I think that is the reason that a lot of people are upset - we don't care if Apple makes a trillion dollars, if they are not creating the computers that got them to where they are in the first place - we would rather have a really good $100M company than a $100B behemoth that just markets crap to the masses.
*after all, the name IBM is still around too - they are no longer relevant for most people
I need a new mbp without the incredibly crap butterfly keyboard attached to it.
Chop, chop Apple.
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Think about it.
But I want my $500 Mac Pro, iPad with mouse running Windows, and $200 iPhone XIII. So Apple is doomed, doomed I tell ya.Apple Services in 2019 is worth more than the entire Apple company in 2009. This is before Apple even launches the TV service and Apple New subscription, both coming this year. Apple is branching into health, a trillion dollar market and ApplePay is spreading, financial services is also a trillion dollar market. Meanwhile, Apple Watch is growing exponentially, AirPods own 80% of the entire wireless earphone market and AR Glasses are launching next year.
Apple will be fine.
/s