Apple's Hollywood ambitions


'Apple's Hollywood ambitions' Articles

Apple Working on 'Swagger' TV Show Based on NBA Star Kevin Durant

Apple is developing a new drama series that's based on the early life and career of NBA star Kevin Durant, who plays for the Golden State Warriors, reports Variety. The show, called "Swagger," was inspired by Durant's experiences as a youth playing basketball. It will highlight the world of Amateur Athletic Union (AAU) basketball, taking a look into the lives of players, their families, and coaches. Imagine Television, led by Brian Grazer and Ron Howard, will produce alongside Kevin Durant's Thirty Five Media. Both Durant and Grazer will serve as executive producers, while Reggie Rock Bythewood will write and direct. Bythewood is known for his work on "Notorious," a movie that shared the story of Notorious B.I.G., and television series "Shots Fired." Apple now has at least 10 television shows in the early stages of development, including an untitled morning show drama starring Jennifer Aniston and Reese Witherspoon, an "Amazing Stories" reboot from Steven Spielberg, an untitled space drama from Battlestar Galactica creator Ronald D. Moore, a series written by "La La Land" creator Damien Chazelle, a Kristen Wiig comedy series, See, an epic world-building drama, Home, a docuseries focusing on incredible homes, and "Little America," an anthology series from "The Big Sick" creators Kumail Nanjiani and Emily V. Gordon. More details about each of Apple's television projects can be found in the original content section of our Apple TV roundup.

Apple Picks Up 'Little America' TV Show Written by The Big Sick's Kumail Nanjiani and Emily V. Gordon

Apple has picked up a new TV show called "Little America," a half-hour anthology series written by Kumail Nanjiani and Emily V. Gordon, the duo behind popular movie "The Big Sick," and Lee Eisenberg, who produced comedy series "SMILF" and will serve as showrunner. According to Deadline, "Little America" is based on a series of true stories featured in Epic Magazine that paint a portrait of America's immigrants. From the magazine description: Everyone here came from somewhere else. Even Native Americans crossed the Bering Strait at some point. This is the basic American idea -- an identity open to all -- but it can be easy to forget from inside. And that's when politics can turn ugly, as it has recently, with our political narrative becoming a story of blame and fear. "Little America" is meant to counter that narrative with a fuller portrait of our most recent arrivals. Here we present just a few stories. You'll meet a woman who kissed a car for 50 hours. A man who escaped communism via zip-line. A Hindu Mayor of a small Kansas town. These stories are a small, collective portrait of America's immigrants. And thereby a portrait of America itself.The show will reportedly look at "the funny, romantic, heartfelt, inspiring, and unexpected lives of immigrants in America." Nanjiani and Gordon will executive produce, alongside Alan Yang, "Master of None" co-creator, and Eisenberg. "The Big Sick," written by Nanjiani and Gordon, won multiple award nominations and was the highest-grossing indie movie of 2017. Nanjiani is also known for his work on "Silicon Valley."

Apple Orders New TV Series From 'La La Land' Creator Damien Chazelle

Apple this week signed a straight-to-series order for a drama series from "La La Land" creator Damien Chazelle, according to reports from Variety and The New York Times. Little is known about the series at this time, but Chazelle plans to write and direct each episode of the series, as well as executive produce. Apple did not divulge information about the subject of the series, where it will take place, or how many episodes Chazelle will make. Chazelle is best known for writing and directing "La La Land," which starred Emma Stone and Ryan Gosling. "La La Land" won six Academy Awards, including Best Director, and seven Golden Globe awards. In addition to "La La Land," Chazelle wrote and directed "Whiplash," an award winning film starring Miles Teller. The original TV series for Apple will be Chazelle's second television-related project, as he also recently inked a deal with Netflix to create "The Eddy," a musical series set in Paris. Apple has multiple other original TV shows in the works under the leadership of former Sony executives Zack Van Amburg and Jamie Erlicht, including a revival of 1985 Steven Spielberg sci-fi series "Amazing Stories," an untitled space drama developed by Ronald D. Moore, known for "Battlestar Galactica," an untitled "morning show drama" starring Reese Witherspoon and Jennifer Aniston, "Are You Sleeping," a psychological thriller starring Octavia Spencer that focuses on a podcast that reopens a murder case, "Home," a docuseries about amazing houses, and "See," a futuristic drama

Apple to Lease New Office Building in Culver City

Apple is planning to lease a four-story 128,000 square-foot office building in Culver City, reports Los Angeles real estate news site The Real Deal. The building, located at 8777 Washington Boulevard, was originally going to be leased by HBO, but HBO backed out. The location includes office space and 4,500 square feet of ground-level retail. Rendering of the building Apple will lease, via The Real Deal Culver City mayor Thomas Small confirmed Apple's plans in a statement to Variety. "We were very excited about HBO," he said. "If anything, we're more excited about Apple." In addition to the new office building in Culver City, Apple is also said to be leasing an 85,000 square-foot campus at 5500 Jefferson Boulevard located near Culver City. Apple's Beats subsidiary is already located in Culver City, and it's likely Apple will use the new office space for its video content team and original content efforts. Apple originally planned to lease space at The Culver Studios, but that space ultimately went to

Apple Paying Reese Witherspoon and Jennifer Aniston $1.25M Per Episode for Upcoming Morning Show Drama

Apple is paying Reese Witherspoon and Jennifer Aniston "upward of $1.25 million" a piece for each episode of their upcoming morning talk show drama series, reports The Hollywood Reporter. The show, which is based on Brian Stelter's non-fiction book "Top of the Morning: Inside the Cutthroat World of Morning TV" explores the drama-filled lives of the men and women who star on morning talk shows. Witherspoon and Aniston's $1.25 million salary per episode includes fees for executive producing and points on the show's backend, as both are serving as executive producers on the series. Apple has already ordered 20 episodes of the show, split into two seasons. Witherspoon's high salary on Apple's new television show drove up the price of her salary on the second season of HBO's "Little Big Lies," for which she will receive $1 million per episode. One Hollywood agent told The Hollywood Reporter that if HBO matches Apple's price, "it inflates the whole ecosystem of TV actor salaries." HBO programming president Casey Bloys wasn't as concerned, though."It's not a shock to anybody that having a second season of an ongoing series is easier to have with those deals in place," HBO programming president Casey Bloys tells THR. "Every outlet has to make their own decisions about economics that make sense for them. I'm not going to shake my fist and say, 'Darn it, Apple!' If that's what made sense for them for that show, God bless."In addition to the morning show drama, Apple is working on two other TV shows with Witherspoon's Hello Sunshine production company with Witherspoon

Apple Orders Comedy Series Starring Kristen Wiig

Apple has placed an order for a 10-episode half-hour comedy show starring Kristen Wiig, reports Variety. The show is said to be based on the upcoming "You Think It, I'll Say It" short story collection by Curtis Sittenfeld. Curtis Sittenfeld's book features 10 stories that "upend assumptions about class, relationships, and gender roles in a nation that feels both adrift and viscerally divided," according to its description on Amazon. It was created by Colleen McGuinness, who worked on "30 Rock," "Mercy," and "About a Boy." Image via Esquire The television show will be Wiig's first regular role since leaving "Saturday Night Live" in 2012. Over the course of the last few years, Wiig has focused heavily on movies, starring in "Bridesmaids," "The Martian," and "Ghostbusters." Wiig will serve as an executive producer on the comedy alongside Reese Witherspoon and Lauren Neustadter, with author Sittenfeld serving as a consulting producer. The new Kristen Wiig comedy is the third show Apple is working on alongside Reese Witherspoon and her Hello Sunshine company. Witherspoon herself will star in an upcoming morning show drama alongside Jennifer Aniston, and she's also executive producing "Are You Sleeping," a psychological thriller starring Octavia Spencer. Other TV shows in the works at Apple include Steven Spielberg sci-fi series "Amazing Stories," an untitled space drama developed by Ronald D. Moore, known for "Battlestar Galactica," "Home," a docuseries that will look at extraordinary houses, and "See," an epic world-building drama set in the future. Apple is

Apple in Bidding War for J.J. Abrams Sci-Fi Drama [Updated]

Apple and HBO are embroiled in a bidding war for a new sci-fi drama television series penned by J.J. Abrams, reports Variety. Little is known about the series at this time, but it's said to deal with a "world's battle against a monstrous, oppressive force," and it marks the first television series Abrams has written since "Fringe" in 2008. Most recently, Abrams wrote "Star Wars: The Force Awakens" and he is working on the upcoming and as of yet untitled "Star Wars: Episode IX." In the past, Abrams has worked on shows that include "Lost," "Felicity," and "Alias." Abrams would serve as executive producer on the sci-fi series, alongside Ben Stephenson, head of TV for Abrams' Bad Robot Productions. The series would be produced by Warner Bros. Television, and while Variety says Apple and HBO are the top bidders at this time, the studio is open to other bidders. Apple already has two other sci-fi shows in the works, including a revival of 1985 Steven Spielberg sci-fi series "Amazing Stories" and an untitled space drama developed by Ronald D. Moore, known for "Battlestar Galactica." Update 2/1: HBO ended up winning the bidding war for a new sci-fi drama from J.J. Abrams, according to The Hollywood Reporter. The upcoming show is called "Demimonde," and it is about a family (a mother who is a scientist, her husband, and her daughter) who get into a car crash. The mother winds up in a coma, leading the daughter to begin digging through her experiments in the basement. The daughter is transported to another world where she must battle against a monstrous,

Apple Orders 'Home' Docuseries Featuring Extraordinary Houses

Apple has inked a deal for yet another television show, this time a docuseries called "Home," reports Variety. The series will offer a "never-before-seen look inside the world's most extraordinary homes" while also delving into the imaginations of the visionaries who dreamed them up and built them. Based on the show's description, it sounds a little bit like MTV's "Cribs" but with more of a design and architecture focus. Apple has ordered 10 one-hour episodes of the "Home" docuseries, which is produced by Matt Tynauer and Corey Reese of Altimeter Films. "Home" is the first documentary-style series that Apple has ordered thus far under the leadership of Jamie Erlicht and Zack Van Amburg, two former Sony executives Apple brought on last June to run a new video content division within the company. Apple is working on several other shows in addition to "Home," including a revival of 1985 Steven Spielberg sci-fi series "Amazing Stories," an untitled space drama developed by Ronald D. Moore, known for "Battlestar Galactica," an untitled "morning show drama" starring Reese Witherspoon and Jennifer Aniston, and "Are You Sleeping," a psychological thriller starring Octavia Spencer that focuses on a podcast that reopens a murder case. It's not yet clear when the first of Apple's original TV shows will premiere, but it's possible at least one series will debut later in

Apple Working on 'Are You Sleeping' TV Show Starring Octavia Spencer

Apple has yet another new original television show in the works, which will star Octavia Spencer, known for her work in movies like "Hidden Figures," "The Help," "Gifted," and "The Shape of Water." According to Variety, the upcoming series is a drama called "Are You Sleeping," which is based on a novel by Kathleen Barber. Image of Octavia Spencer via Variety Described as a psychological thriller, the book focuses on a podcast that reopens a murder case, similar to the popular "Serial" podcast. The novel explores how the reopening of the murder case impacts the victim's daughter and disrupts her life. Sarah Koenig, who created and produced the "Serial" podcast, will consult on the series. "Are You Sleeping" was written by Nichelle Tramble Spellman, and the series will be produced by Reese Witherspoon's Hello Sunshine and Chernin Entertainment/Endeavor Content. Apple is also working with Witherspoon's Hello Sunshine on an as of yet untitled "morning show drama" that will take a look into the "cutthroat world" of morning TV. Along with these two TV shows, Apple has picked up two additional shows, including a revival of 1985 Steven Spielberg sci-fi series "Amazing Stories" and an untitled space drama developed by Ronald D. Moore, known for "Battlestar Galactica." Apple has been heavily pursuing original content since June of 2017, which is when it hired former Sony executives Zack Van Amburg and Jamie Erlicht to form a new video unit. Van Amburg and Erlicht, who produced shows like "Breaking Bad," "The Crown," and "Better Call Saul," are running Apple's

Apple's Video Team Gains Three More Former Amazon Studios Executives

Three more former Amazon Studios executives are joining Apple as the company continues to work to build out its video team, reports Variety. Tara Sorensen, who previously served as the head of Amazon kids programming, is taking on a similar role at Apple. Sorensen will report directly to former Sony executives Zack Van Amburg and Jamie Erlicht, who are running Apple's video team under iTunes chief Eddy Cue. Amazon international development executive Carina Walker and business affairs chief Tara Pietri are also leaving Amazon for Apple. Pietri will lead Apple's legal affairs division, while Walker will serve as an international creative executive under Morgan Wandell. Wandell, also from Amazon Studios, leads international creative development at Apple. Apple started building its new video division in June of 2017 following the hiring of Erlicht and Van Amburg. The company has been making regular hires for its content team since then, and it has started inking deals for television shows. So far, Apple has purchased a reboot of Steven Spielberg's sci-fi series "Amazing Stories," an untitled "morning show drama" that will star Reese Witherspoon and Jennifer Aniston, and an untitled space drama that "explores what would have happened if the global space race had never ended" created by Ronald D. Moore, known for Battlestar

Apple Signs Deal for Space Drama From Battlestar Galactica Developer Ronald D. Moore

Apple has picked up a third new television show, placing a straight-to-series order for a space drama developed by Ronald D. Moore, known for his work on shows like "Battlestar Galactica," "Caprica," "Helix," and "Outlander," reports Deadline. The show, which "explores what would have happened if the global space race had never ended," comes from Sony Pictures Television and Moore's Tall Ship Productions. It was created and written by Moore and "Fargo" co-executive producers Matt Wolpert and Ben Nedivi. The new space drama is Apple's third series that's in development. Apple in October inked a deal with Steven Spielberg's Amblin Television and Comcast's NBC Universal to create new episodes of sci-fi series "Amazing Stories." "Amazing Stories," created by Spielberg, originally ran on NBC from 1985 to 1987. In November, Apple picked up an untitled "morning show drama" that will star Reese Witherspoon and Jennifer Aniston as morning talk show hosts, examining the cutthroat world of morning TV. Apple's original content push is being led by former Sony executives Zack Van Amburg and Jamie Erlicht, who joined Apple in June of 2017. Van Amburg and Erlicht, who produced shows like "Breaking Bad," "The Crown," and "Better Call Saul," are running Apple's video programming efforts on a worldwide scale under iTunes chief Eddy Cue. Apple has been steadily building out its video team in recent months as it continues to pick up shows to better compete with companies like Netflix and

Apple Bolsters Video Team With Hires From Hulu and Legendary Entertainment

Apple's original content video team continues to grow with the addition of two recently hired TV veterans who will handle business affairs for the division, reports Variety. Philip Matthys, who previously worked for Hulu, and Jennifer Wang Grazier, who was with Legendary Entertainment, have both joined Apple. Matthys was hired last month, and Wang Grazier, who will report to Matthys, will start in January. Image via Variety Prior to joining Apple, Matthys was Hulu's head of business affairs, the same role he has now taken at Apple. At Hulu, where he handled dealmaking and policy, Matthys worked on "The Handmaid's Tale," "Marvel's Runaways," "The Looming Tower," "The First," and "Castle Rock." Wang Grazier served as EVP, Business and Legal Affairs at Legendary, overseeing business and legal aspects related to TV and digital studios development. Wang Grazier worked on shows that include USA's "Colony," Netflix's "Love and Lost in Space," Hulu's "The Looming Tower," and Amazon's "Carnival Row." Apple began building its new video division in June of 2017 with the hiring of Jamie Erlicht and Zack Van Amburg, two former Sony executives who now report to Apple senior vice president of internet software and services Eddy Cue. Erlicht and Van Amburg helped produce shows like "Breaking Bad," "Better Caul Saul," "The Crown," and more. Erlicht and Amburg have made several hires since then, bringing on Matt Cherniss in August and former Amazon Studios executive Morgan Wandell in October, Michelle Lee just this month, and several other experienced TV execs over the last

Apple's Video Team Gains TV Programming Veteran Michelle Lee

The latest addition to Apple's video team is Michelle Lee, who is taking on a role as a creative executive, reports Variety. Lee will report to Matt Cherniss, the former president and general manager of WGN America who now leads development of Apple's worldwide video unit. Prior to joining Apple, Lee worked with Jason Katims at the Universal Television-based True Jack Productions, where she helped develop and produce several series. "Rise," "The Path," "About a Boy," and "Pure Genius" are some of the shows that she worked on. Prior to that, she worked with Alex Kurtzman and Roberto Orci on "Sleepy Hollow" and "Fringe." Apple started building its new video division in June with the hiring of Jamie Erlicht and Zack Van Amburg, two former Sony executives who now report to Apple senior vice president of internet software and services Eddy Cue. Erlicht and Van Amburg helped produce shows like "Breaking Bad," "Better Caul Saul," "The Crown," and more. Erlicht and Amburg have made several hires since then, bringing on Matt Cherniss in August and former Amazon Studios executive Morgan Wandell in October, along with other television executives. Apple's video team is currently pursuing two shows, including a reboot of Steven Spielberg's sci-fi series "Amazing Stories" and an untitled "morning show drama" that will star Reese Witherspoon and Jennifer

Apple Developing TV Show Starring Reese Witherspoon and Jennifer Aniston

Apple is developing a new TV show that will star Reese Witherspoon and Jennifer Aniston, according to The Hollywood Reporter. Described as a "morning show drama," the series will star Witherspoon and Aniston as morning talk show hosts, taking a look into the "cutthroat world" of morning TV. The show is described as an inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women (and men) who carry out this daily televised ritual. Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV -- which was previously in development at Lifetime as a TV movie -- will provide additional background for the show, which is based on an original concept by Ellenberg.Reports suggested Apple was in a bidding war for the Aniston/Witherspoon show back in September, and it appears the company won out over competitors like Netflix and Showtime. While there's no script available for the show at this time, Apple has inked a deal for two seasons, each with 10 episodes. Aniston and Witherspoon will star, executive produce, and co-own the upcoming show alongside Media Res, the company that will produce it for Apple. The series is written by Jay Carson, known for his work on House of Cards. The new morning show drama is Apple's second series that's currently in development. Apple in October inked a deal with Steven Spielberg's Amblin Television and Comcast's NBC Universal to create new episodes of sci-fi series "Amazing Stories." "Amazing Stories," created by Spielberg, originally ran on NBC from

Apple Has Given Drake Permission to Produce 'Whatever He Chooses' Amid His Push Into TV and Film

In an in-depth article about Drake's push into the TV and film industry, The Hollywood Reporter claims that Apple has given the Toronto-born rapper permission to produce "whatever he chooses." Here's what the report says, with emphasis ours:But the biggest indicator of Drake's big Hollywood push is whom he is partnering with next: Steve Golin, who runs Anonymous Content (one of Hollywood's hottest production houses and home of Spotlight and Mr. Robot), for an untitled TV series; film studio A24; and, perhaps most significantly, Apple, which has given him the go-ahead to produce whatever he chooses — at least, according to Jimmy Iovine — just as the cash-flush titan is poised to shake up the content space.Drake's exact strategy remains to be seen, but Apple says it will simply support whatever he wants to do, according to the report. After all, the artist has been an extremely valuable partner for Apple over the past few years. Drake and Apple's Eddy Cue introduced Apple Music at WWDC 2015 via Associated Press Not only did Drake help unveil and promote Apple Music on stage when it launched in 2015, but he became the first artist to top one billion streams on the service with his hit album "Views" last year. His show OVO Sound Radio on Apple's Beats 1 station also holds the record for the most listened-to episode to date. "Drake almost single-handedly helped us become culturally relevant from the day we launched," said Robert Kondrk, a vice president of Apple Music. The report claims American rapper Future, who is friends with Drake, may also have the green

Apple Wants to Produce Comedies and Dramas That Are Viewer Friendly Enough for Apple Stores

Apple's reported $1 billion push into original content will include comedies and emotional dramas with broad appeal, according to Bloomberg. The report claims Apple wants every show it produces to be suitable enough for an Apple Store, as opposed to content with nudity, raw language, and violence. Hollywood producers that have pitched edgier content, such as an eight-part series produced by filmmaker Alfonso Cuarón, have allegedly been turned away. Apple wants to have a small slate of shows ready for release in 2019, a timeframe previously reported. Unlike Planet of the Apps and Carpool Karaoke: The Series, however, its new shows will supposedly no longer be placed on Apple Music, which in turn will be limited to music-related videos and documentaries. Carpool Karaoke itself was supposed to launch in April, but its debut was delayed until August due to some coarse content.Days before Apple Inc. planned to celebrate the release of its first TV show last spring at a Hollywood hotel, Chief Executive Officer Tim Cook told his deputies the fun had to wait. Foul language and references to vaginal hygiene had to be cut from some episodes of Carpool Karaoke, a show featuring celebrities such as Gwyneth Paltrow, Jessica Alba, Blake Shelton, and Chelsea Handler cracking jokes while driving around Los Angeles. While the delay of Carpool Karaoke was widely reported last April, the reasons never were. Edits were made, additional episodes were shot, and Apple shifted resources to another show. When Carpool Karaoke was released in August, it didn’t make much of a splash.Appl

Apple Expands TV Efforts in Europe With Hiring of Channel 4 Alum Jay Hunt

In the wake of Apple's hiring of Jamie Erlicht, Zack Van Amburg, Matt Cherniss, and Morgan Wandell for its ongoing push into premium television content, Variety reports today that the company has now hired Channel 4 alum Jay Hunt as creative director for Europe under Apple's Worldwide Video service. Hunt will start work in January as part of the international content development team that reports to Erlicht and Van Amburg, the two executives spearheading all of Apple's new TV ambitions. Hunt's arrival at Apple follows her exit from a chief creative officer position at Channel 4 this past June. In her Channel 4 stint over the last seven years and in her previous position at BBC One, Hunt helped develop shows like Black Mirror, Luther, Sherlock, Humans, and more. Image of Jay Hunt via Variety Hunt's joining of the team follows news of other international expansions for Apple's premium TV plans, with a report of the company hiring Morgan Wandell hitting last Friday. Wandell will be in charge of international creative development for worldwide video at Apple, and comes from Amazon Studios. On the content side of things, Apple is said to have set aside a "$1 billion war chest" for its new TV initiative, and has become "inundated" with spec scripts and projects since it made its home at The Culver Studios in California. The first big project coming out of Apple's Worldwide Video service will be new episodes of Steven Spielberg's science fiction anthology series "Amazing Stories".

Apple Hires Former Amazon Studios Exec to Lead International TV Development

Former Amazon Studios executive Morgan Wandell is Apple's latest hire for its video team, reports Variety. Wandell will take on the role of head of international creative development for worldwide video at Apple, reporting directly to Jamie Erlicht and Zack Van Amburg, former Sony execs who now lead Apple's original programming efforts. Wandell will start work at Apple's new Culver City office at The Culver Studios at the end of the month. Prior to joining Apple, a move that's been in the works for weeks, Wandell served as Head of International Series at Amazon Studios, and before that, he was an executive producer at ABC Studios. Wandell previously worked with Erlicht and Van Amburg on "Sneaky Pete," and has also worked on shows that include "The Man in the High Castle," "Goliath," "Jack Ryan," and "The Marvelous Mrs. Maisel." Apple has been building up its video content team in recent months, and Wandell joins hires like Matt Cherniss, former president and general manager of WGN America and Tribune Studios, and Kim Rozenfeld, who came from Sony Pictures and now handles documentary series development. Apple's video content team is led by Erlicht and Van Amburg, both of whom report to iTunes chief Eddy Cue. Apple's first project initiated by Erlicht and Van Amburg will see the company teaming up with Steven Spielberg's Amblin Television and Comcast's NBC Universal to create new episodes of sci-fi series "Amazing

Apple Inks Deal With Steven Spielberg for 'Amazing Stories' Sci-Fi Series

Apple is teaming up with Steven Spielberg's Amblin Television and Comcast's NBC Universal TV production unit to create new episodes of sci-fi series "Amazing Stories," reports The Wall Street Journal. "Amazing Stories" is a science fiction and horror series created by Spielberg that originally ran on NBC from 1985 to 1987. During its two-year tenure, the show won five Emmy Awards. It focused on a new topic each episode, in the vein of "Tales From the Crypt," "Twilight Zone," and "Black Mirror." Apple plans to create 10 new episodes of "Amazing Stories" alongside Amblin and NBC Universal, with plans to spend more than $5 million per episode. Spielberg is likely to be an executive producer for the new version of the show, according to The Wall Street Journal's sources. "Amazing Stories" is the first series that Apple has taken on since the hiring of Zack Van Amburg and Jamie Erlicht back in June. Van Amburg and Erlicht, who helped produce shows like "Breaking Bad," "The Crown," and "Better Call Saul," are running Apple's video programming efforts on a worldwide scale under iTunes chief Eddy Cue. The new show will join Apple's existing shows "Planet of the Apps" and "Carpool Karaoke: The Series." It marks the first show that is able to more directly compete with content from Netflix and Amazon. Rumors suggest Apple is aiming to pursue high-profile deals with A-list talent to create shows on par with offerings like Netflix's "Stranger Things" or Hulu's "The Handmaid's

Apple 'Inundated' With Spec Scripts and TV Projects for Continued Push Into Prestige Dramas

Apple executives Zack Van Amburg and Jamie Erlicht, formerly of Sony Television, have spent the last few weeks visiting agents and studio executives in Hollywood, spearheading Apple's ongoing attempts to land "big, smart, splashy dramas" in the vein of Game of Thrones and Breaking Bad. In a new profile on Apple's ambitions by The Hollywood Reporter, multiple studio chiefs are said to be sending Apple spec scripts and packaged projects as potential options for its big break into the premium TV show space. Apple is reportedly not interested in spending money at the scale of a rival like Netflix (around $6 billion each year on original content), but multiple reports over the past few months have shown the company's gaining interest in both original "prestige" TV content and major film distribution deals, and that momentum has only picked up in recent weeks. In recent weeks, Zack Van Amburg and Jamie Erlicht, poached from Sony Television in June to spearhead Apple's content acquisitions and video strategy, have been spotted all over town making their pitch to agents and studio executives. One studio chief says, "Who wouldn't want to be the 'Mad Men' or 'House of Cards' on Apple?" "There's this sense of, 'It's the most innovative company in the world, of course you want to have a show there,' " says UTA TV head Matt Rice, whose agency, like many of its peers, has inundated the industry's hottest new entrant with spec scripts and packaged projects. Apple, which is famously secretive about its plans, declined to comment for this story. Apple's newly leased property at