Apple's Weirdest iTunes Walk-Back Turns 12 Today

12 years ago today, Apple published a web page with one job: to make a U2 album go away. On September 9, 2014, at Apple's iPhone 6 event, Tim Cook revealed that "Songs of Innocence" would be given to every iTunes customer for nothing. The album was directly linked to accounts, and devices set to "download automatically" got it without asking.

Complaints quickly followed, and on September 15, Apple was forced to respond with a one-click page that stripped the album from accounts. Users were given a month to reinstall it at no cost. Apple said 26 million people ultimately downloaded the full album. Bono apologized a month later. The web tool is no longer active, but an archive of the support page is available here.