New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Plans to Have Streaming TV Service Ready to Launch by Mid-April

Apple is aiming to have its video streaming service ready for launch in mid-April, reports The Information. The tidbit about Apple's service was shared in a wider piece on Amazon's plans for Amazon Prime Video.

According to the report, Apple has been telling entertainment companies who will have content available through the service to be ready for a launch in mid-April. A release date is said to be planned within a few weeks of the mid-April launch target.


A mid-April launch is in line with previous rumors that have suggested Apple's streaming service could launch early in 2019. The service is believed to feature Apple's own content along with content from third-party companies like HBO and STARZ.


Apple is planning to make the service available through its existing TV app, and at least some of Apple's own content will be provided to Apple users for free.

While the service is said to be launching in the United States first, Apple has ambitious plans to expand it to more than 100 countries during 2019.

Apple has over two dozen original TV shows in the works, many of which have entered the casting phase and are likely close to being filmed, if filming has not already started. Apple has also signed deals for multiple movies and has brought on well-known TV producers like Jason Katims and Justin Lin for exclusive TV shows and movies.

Content runs the gamut from dramas and comedies to children's shows and science fiction. A full list of the projects that Apple has in the works is available in the original content section of our Apple TV roundup.

Related Roundups: Apple TV, tvOS 12
Buyer's Guide: Apple TV (Don't Buy)


Top Rated Comments

(View all)

3 weeks ago
It's great that Apple is planning on throwing its hat in the streaming service ring, but if I try to watch the same TV show twice on one Apple TV, is there a chance that a software bug could result in me being able to hear the actual production of said TV show even if the producers haven't accepted my request to attend the filming?
Rating: 19 Votes
3 weeks ago
Who's asking for this? Seriously, who? I'm a big Apple fan and firmly in their ecosystem, but with Netflix, Prime, Hulu, HBO, YouTube, Disney (soon) and all the rest, do we really need another one? What void are they filling that's not already adequately covered ten times over?
Rating: 12 Votes
3 weeks ago

March 27th Apple event for this and the News subscriptions and some new hardware (iPads, AirPods)

Bookmarking this because you’re probably right.
[doublepost=1548733540][/doublepost]

It's great that Apple is planning on throwing its hat in the streaming service ring, but if I try to watch the same TV show twice on one Apple TV, is there a chance that a software bug could result in me being able to hear the actual production of said TV show even if the producers haven't accepted my request to attend the filming?

This is a bad joke.
Rating: 6 Votes
3 weeks ago
If it's another on-demand style content provider like Netflix, Hulu, Amazon Prime Video it has a very high likelihood of failing. This is an industry model that is already quite mature with large customer bases and massive content deals in place. There isn't a lot of room for a new player here. I doubt that people are going to be willing to pay what Apple will charge for the content that they will bring to the table. I doubt even more that people will be willing to switch from their current services. They'd need to target bringing the ENTIRE iTunes catalog of Movies and TV plus original content to streaming with a price no higher than about 14.99 to make anyone even think about it.

On the other hand, if they plan to offer live TV and compete with PS Vue, DirecTV Now, YouTube TV, Hulu Live, Philo, etc they could stand to succeed in a big way. This model is in its very infancy and no single provider has found exactly the right mix of content (channels), price, and features. There is a ton of room for growth and this area is just begging for someone to swoop in and do it right.
Rating: 5 Votes
3 weeks ago
Someone wants positive news for the next quarterly report.
Rating: 4 Votes
3 weeks ago

Couldn’t they just buy Netflix instead?

Enough with the "Can't they just by Netflix?"

Is this what Steve meant when he said “I finally cracked it!” ?

We can't ask him so maybe it's time to move on from that question.
Rating: 4 Votes
3 weeks ago
And still no professional desktops.
I guess they had just enough screws to get the streaming service ready.
Rating: 4 Votes
3 weeks ago
Hmmm...will this be ready when my AirPower ships?
Rating: 3 Votes
3 weeks ago
Even HomePod barely launched in 10 countries. Selection of films (especially tv series) are extremely limited outside the US.

A bit skeptical about "launched in 100 countries during 2019" and I think it will be full of asterisks and limitations.
Rating: 2 Votes
3 weeks ago
Couldn’t they just buy Netflix instead?

Is this what Steve meant when he said “I finally cracked it!” ?
Rating: 2 Votes

[ Read All Comments ]