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Apple Cuts iPhone XR Prices for Third-Party Distributors in China
Apple has dropped the price of the iPhone XR by about $100 for its channel partners in China, reports Yahoo Finance. The price cut allows third-party vendors to purchase the iPhone XR more cheaply, which allows the device to be sold to customers at a lower price.
Apple is not offering direct discounts on the device in China, but third-party retailers implemented price cuts on Tuesday after Apple dropped purchasing prices.
An Apple partner that buys from Apple and sells to distributors and retailers dropped the iPhone XR's price from 5980 yuan ($881) to 5380 yuan ($793) with an additional 150 yuan ($22) coupon available.
According to Yahoo Finance, the partner in question was told by Apple to drop prices to boost iPhone XR sales.
Many vendors in China are now offering the iPhone XR at a discount. JD.com is offering customers a 400 yuan coupon that drops the price of the iPhone XR to 6099 yuan ($899), while Suning, an electronics store similar to Best Buy, now sells the iPhone XR for 6199 yuan ($914).
Both of those prices are cheaper than the 6499 yuan ($958) that Apple asks for the iPhone XR from its website and retail stores.
The discount comes just ahead of the Chinese New Year in February, and could spur additional iPhone XR sales. A report from China's National Business Daily this week suggested Apple has also implemented distributor price drops on other iPhones including the iPhone 8, 8 Plus, X, XS, and XS Max. The biggest price cuts are on the iPhone XR, however.
Another recent report suggests that Apple has cut production on the iPhone XR, XS, and XS Max by about 10 percent for the next three months.
The price drops and the production cut follow a recent Q1 2019 guidance downgrade, with Apple expecting revenue of $84 billion during the quarter. That's a year-over-year decline and a drop from the $89 to $93 million revenue guidance Apple provided in November.
Apple CEO Tim Cook said that a major reason for the earnings downgrade was a weakening Chinese economy, where Apple saw softer iPhone sales than expected.
Apple is not offering direct discounts on the device in China, but third-party retailers implemented price cuts on Tuesday after Apple dropped purchasing prices.
An Apple partner that buys from Apple and sells to distributors and retailers dropped the iPhone XR's price from 5980 yuan ($881) to 5380 yuan ($793) with an additional 150 yuan ($22) coupon available.
According to Yahoo Finance, the partner in question was told by Apple to drop prices to boost iPhone XR sales.
Many vendors in China are now offering the iPhone XR at a discount. JD.com is offering customers a 400 yuan coupon that drops the price of the iPhone XR to 6099 yuan ($899), while Suning, an electronics store similar to Best Buy, now sells the iPhone XR for 6199 yuan ($914).
Both of those prices are cheaper than the 6499 yuan ($958) that Apple asks for the iPhone XR from its website and retail stores.
The discount comes just ahead of the Chinese New Year in February, and could spur additional iPhone XR sales. A report from China's National Business Daily this week suggested Apple has also implemented distributor price drops on other iPhones including the iPhone 8, 8 Plus, X, XS, and XS Max. The biggest price cuts are on the iPhone XR, however.
Another recent report suggests that Apple has cut production on the iPhone XR, XS, and XS Max by about 10 percent for the next three months.
The price drops and the production cut follow a recent Q1 2019 guidance downgrade, with Apple expecting revenue of $84 billion during the quarter. That's a year-over-year decline and a drop from the $89 to $93 million revenue guidance Apple provided in November.
Apple CEO Tim Cook said that a major reason for the earnings downgrade was a weakening Chinese economy, where Apple saw softer iPhone sales than expected.
Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Neutral)
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11 weeks ago
Now the rest of the world needs to follow suit and just not buy it at those redic prices
11 weeks ago
Apple increased the price of new iPhones so much that now people think the old price is "cheap". See that is how Apple is playing you all. $649 is also NOT cheap. They have to lower it even more if they want us to buy their product and compete with equally or even more better alternatives like folding or flying phones. $500 starting sounds good to me. ;)
11 weeks ago
Hopefully means lower prices for 2019 iPhones that’s all that matters going forward.
11 weeks ago
Here's what 6000 RMB buys in China:
Huawei Mate 20 Pro with 128GB of storage. 6.4" OLED. It has the same dot projector, TOF proximity sensor, flood illuminator as iPhone. In-display fingerprint sensor. Three cameras on the back.
Apple iPhone XR with 64GB of storage. 6.1" LCD. No in-display fingerprint sensor. One camera on the back.
Huawei Mate 20 Pro with 128GB of storage. 6.4" OLED. It has the same dot projector, TOF proximity sensor, flood illuminator as iPhone. In-display fingerprint sensor. Three cameras on the back.
Apple iPhone XR with 64GB of storage. 6.1" LCD. No in-display fingerprint sensor. One camera on the back.
11 weeks ago
Hopefully Apple will follow through with more price cuts for more models in more countries!
11 weeks ago
We'll take a $100 price cut in America as well.
$649 starting price is pretty good.
$649 starting price is pretty good.
11 weeks ago
>>JD.com is offering customers a 400 yuan coupon that drops the price of the iPhone XR to 6099 yuan ($899), while Suning, an electronics store similar to Best Buy, now sells the iPhone XR for 6199 yuan ($914).
$899 and $914 is the discounted price? wow.
$899 and $914 is the discounted price? wow.
11 weeks ago
After currency conversion, the base iPhone XR costs $1010 here in Ireland. That is just ridiculous. I had every iPhone up until the 7. I refuse to upgrade until they sort their pricing out and if I were to upgrade it would be to the XS which is even more ridiculously priced.
11 weeks ago
Not sure why this is only china...
Because it’s where they want to expand their market share.However, I do find it odd they don’t seem to notice or care more people in the U.K. and Europe are having the same reticence over pricing and moving to Android.
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