Sources: Apple to Expand Crowded Eaton Centre Store in Toronto, More Evidence of Yonge-Bloor Flagship Emerges [Updated]

Apple's efforts to modernize its chain of over 500 retail stores around the world may extend to Canada soon.

Apple plans to relocate its oft-crowded store at the Eaton Centre shopping mall in Downtown Toronto to a much larger space in the mall that is currently occupied by apparel chain Abercrombie & Fitch, which will also be relocating within the mall as part of the shuffle, according to people familiar with the matter.

apple abercrombie

A view of the existing Apple and Abercrombie & Fitch stores at the Eaton Centre

It is certainly possible that Apple could also take over a few additional units surrounding Abercrombie & Fitch for an even larger store.

Just this week, Abercrombie & Fitch erected a temporary barricade for its new store, slated to open in spring 2019. This suggests Apple could take over Abercrombie & Fitch's current space within three to five months from now and begin constructing its new store for a potential grand opening by 2020.

abercrombie spring 2019
Apple is currently located on the third floor of the Eaton Centre, while the existing Abercrombie & Fitch is situated almost directly beneath Apple on the second floor near the Queen Street entrance to the mall. Apple's mall-based stores are frequently in prime locations near entrances and escalators.

The biggest reason for Apple's planned move would be additional space. Abercrombie & Fitch has a 10,680-square-foot unit, more than twice the size of Apple's current 4,977-square-foot unit, according to an Eaton Centre floor plan.

Eaton Centre is North America's busiest shopping mall, with more than 50 million people passing through its atrium in 2017 according to one study. It is also home to Apple's only store in Downtown Toronto. An expansion would surely be a sigh of relief for not only customers but the team staffing the busy store.

apple store toronto eaton centre

Apple's current store at the Eaton Centre

Apple has greatly expanded both its product lineup and retail initiatives since the store first opened in 2006, one year prior to the iPhone. The additional space would better accomodate customers in many ways, ranging from Apple Watch try-ons to Today at Apple sessions to Genius Bar appointments.

The new store would also have an updated aesthetic. Apple's latest retail design typically includes large glass doors, large video screens for Today at Apple sessions and product marketing, and wall-mounted sequoia wood shelves called Avenues that display Beats headphones, iPhone cases, and other accessories.

Apple did not respond to a request for comment. Eaton Centre owner and management company Cadillac Fairview declined to comment.

Taller Ambitions

Another move that could help with the traffic at Apple Eaton Centre is Apple's rumored flagship store at the ground level of The One, a super-tall 85-floor condominium under construction at the corner of Yonge Street and Bloor Street, one of the busiest intersections in Toronto and bordering the downtown core.

The One Condo

A render of The One upon completion

Early last year, Toronto-based photographer, writer, and urban planning aficionado Pedro Marques uncovered a reference to Apple in a planning document for the condominium. The architecture firm behind the project is Foster + Partners, which has partnered with Apple on many retail stores and its Apple Park headquarters.

Marques has now tipped MacRumors to another reference to Apple in a brochure for an adjacent condominium project at 19 Bloor Street West.

apple the one yonge bloor
The brochure claims that The One will be "the future home of Apple," with the longest side of the store opening to Bloor Street's upscale shopping area Mink Mile. Excavation is underway for construction of the condominium, expected to be completed by late 2022, but its retail space may open as early as 2020.

The southwest corner of Yonge and Bloor is the former site of men's clothing store Stollery's, which closed in early 2015 after 114 years in business.

Apple has four existing stores in Toronto at Yorkdale, Sherway Gardens, Fairview, and the aforementioned Eaton Centre, but all of them are within shopping malls. The One would finally provide Toronto with a long-desired street-facing Apple Store.

Updated: These plans have now been confirmed by a City of Toronto building permit application.

Popular Stories

iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...

Top Rated Comments

ipedro Avatar
70 months ago
Cadillac Fairview is embarking on a massive shuffle at Eaton Centre, assembling a large number of stores around and below the current Apple Store.

Apple is moving to the Abercrombie space which will be expanded to include the corner where Scotch & Soda and Baby Gap are moving out of.

Directly above is the existing Apple Store. With Lulu Lemon moving out, that sits on the edge of Abercrombie below. Just Ann Taylor stands in the way of a potential 2 story Apple Store.

I have more info. Continuing to investigate.
Score: 7 Votes (Like | Disagree)
AngerDanger Avatar
70 months ago
Well, if Samsung wants to relocate their store, I guess there's going to be space available. ;)



Attachment Image
Score: 6 Votes (Like | Disagree)
nordique Avatar
70 months ago
Didn’t know the busiest mall in North America was in Canada. That’s pretty cool!
Score: 3 Votes (Like | Disagree)
HiVolt Avatar
70 months ago
Wow, about freakin time. The Eaton Center store is a freakin sardine can.

I still wish they would open one in Scarborough Town Centre. Though an Apple Reseller has opened up there, Jump+.

But their return policy blows. Final sale on all Apple products that are opened. I'm not sure if that's even legal in Canada.
Score: 3 Votes (Like | Disagree)
lunarworks Avatar
70 months ago
I think New York does this, too. They setup a temporary rink during the winter in front of Radio City Music Hall or whatever they call it.
That's Rockefeller Center. It's a beautiful and absolutely iconic rink, I've been there and seen it.

We've got a similar rink in front of City Hall, right by the Eaton Centre. It even caught the eye of Japanese animators.

Score: 3 Votes (Like | Disagree)
ipedro Avatar
70 months ago
Existing Apple Store is too small, so expansion would be great.

Makes sense to keep the Eaton Centre store, rather than move it to Yonge / Bloor since Eaton Centre is #1 visited location in GTA ( aside from transportation hubs - Pearson etc )
They’re getting both. Eaton Centre was never going to move. It was always about adding a store in the upscale Yorkville shopping neighbourhood.

Apple can easily support even a third Apple Store. There are rumours of one being negotiated for The Well development near King West.
Score: 3 Votes (Like | Disagree)