Sources: Apple to Expand Crowded Eaton Centre Store in Toronto, More Evidence of Yonge-Bloor Flagship Emerges [Updated]

Apple's efforts to modernize its chain of over 500 retail stores around the world may extend to Canada soon.

Apple plans to relocate its oft-crowded store at the Eaton Centre shopping mall in Downtown Toronto to a much larger space in the mall that is currently occupied by apparel chain Abercrombie & Fitch, which will also be relocating within the mall as part of the shuffle, according to people familiar with the matter.

apple abercrombie

A view of the existing Apple and Abercrombie & Fitch stores at the Eaton Centre

It is certainly possible that Apple could also take over a few additional units surrounding Abercrombie & Fitch for an even larger store.

Just this week, Abercrombie & Fitch erected a temporary barricade for its new store, slated to open in spring 2019. This suggests Apple could take over Abercrombie & Fitch's current space within three to five months from now and begin constructing its new store for a potential grand opening by 2020.

abercrombie spring 2019
Apple is currently located on the third floor of the Eaton Centre, while the existing Abercrombie & Fitch is situated almost directly beneath Apple on the second floor near the Queen Street entrance to the mall. Apple's mall-based stores are frequently in prime locations near entrances and escalators.

The biggest reason for Apple's planned move would be additional space. Abercrombie & Fitch has a 10,680-square-foot unit, more than twice the size of Apple's current 4,977-square-foot unit, according to an Eaton Centre floor plan.

Eaton Centre is North America's busiest shopping mall, with more than 50 million people passing through its atrium in 2017 according to one study. It is also home to Apple's only store in Downtown Toronto. An expansion would surely be a sigh of relief for not only customers but the team staffing the busy store.

apple store toronto eaton centre

Apple's current store at the Eaton Centre

Apple has greatly expanded both its product lineup and retail initiatives since the store first opened in 2006, one year prior to the iPhone. The additional space would better accomodate customers in many ways, ranging from Apple Watch try-ons to Today at Apple sessions to Genius Bar appointments.

The new store would also have an updated aesthetic. Apple's latest retail design typically includes large glass doors, large video screens for Today at Apple sessions and product marketing, and wall-mounted sequoia wood shelves called Avenues that display Beats headphones, iPhone cases, and other accessories.

Apple did not respond to a request for comment. Eaton Centre owner and management company Cadillac Fairview declined to comment.

Taller Ambitions

Another move that could help with the traffic at Apple Eaton Centre is Apple's rumored flagship store at the ground level of The One, a super-tall 85-floor condominium under construction at the corner of Yonge Street and Bloor Street, one of the busiest intersections in Toronto and bordering the downtown core.

The One Condo

A render of The One upon completion

Early last year, Toronto-based photographer, writer, and urban planning aficionado Pedro Marques uncovered a reference to Apple in a planning document for the condominium. The architecture firm behind the project is Foster + Partners, which has partnered with Apple on many retail stores and its Apple Park headquarters.

Marques has now tipped MacRumors to another reference to Apple in a brochure for an adjacent condominium project at 19 Bloor Street West.

apple the one yonge bloor
The brochure claims that The One will be "the future home of Apple," with the longest side of the store opening to Bloor Street's upscale shopping area Mink Mile. Excavation is underway for construction of the condominium, expected to be completed by late 2022, but its retail space may open as early as 2020.

The southwest corner of Yonge and Bloor is the former site of men's clothing store Stollery's, which closed in early 2015 after 114 years in business.

Apple has four existing stores in Toronto at Yorkdale, Sherway Gardens, Fairview, and the aforementioned Eaton Centre, but all of them are within shopping malls. The One would finally provide Toronto with a long-desired street-facing Apple Store.

Updated: These plans have now been confirmed by a City of Toronto building permit application.

Top Rated Comments

ipedro Avatar
67 months ago
Cadillac Fairview is embarking on a massive shuffle at Eaton Centre, assembling a large number of stores around and below the current Apple Store.

Apple is moving to the Abercrombie space which will be expanded to include the corner where Scotch & Soda and Baby Gap are moving out of.

Directly above is the existing Apple Store. With Lulu Lemon moving out, that sits on the edge of Abercrombie below. Just Ann Taylor stands in the way of a potential 2 story Apple Store.

I have more info. Continuing to investigate.
Score: 7 Votes (Like | Disagree)
AngerDanger Avatar
67 months ago
Well, if Samsung wants to relocate their store, I guess there's going to be space available. ;)



Attachment Image
Score: 6 Votes (Like | Disagree)
nordique Avatar
67 months ago
Didn’t know the busiest mall in North America was in Canada. That’s pretty cool!
Score: 3 Votes (Like | Disagree)
HiVolt Avatar
67 months ago
Wow, about freakin time. The Eaton Center store is a freakin sardine can.

I still wish they would open one in Scarborough Town Centre. Though an Apple Reseller has opened up there, Jump+.

But their return policy blows. Final sale on all Apple products that are opened. I'm not sure if that's even legal in Canada.
Score: 3 Votes (Like | Disagree)
lunarworks Avatar
67 months ago
I think New York does this, too. They setup a temporary rink during the winter in front of Radio City Music Hall or whatever they call it.
That's Rockefeller Center. It's a beautiful and absolutely iconic rink, I've been there and seen it.

We've got a similar rink in front of City Hall, right by the Eaton Centre. It even caught the eye of Japanese animators.

Score: 3 Votes (Like | Disagree)
ipedro Avatar
67 months ago
Existing Apple Store is too small, so expansion would be great.

Makes sense to keep the Eaton Centre store, rather than move it to Yonge / Bloor since Eaton Centre is #1 visited location in GTA ( aside from transportation hubs - Pearson etc )
They’re getting both. Eaton Centre was never going to move. It was always about adding a store in the upscale Yorkville shopping neighbourhood.

Apple can easily support even a third Apple Store. There are rumours of one being negotiated for The Well development near King West.
Score: 3 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
New Macs iPads iOS 17 4

What to Expect at Potential Apple Event in March: iPads, Macs, and More

Friday February 23, 2024 8:35 am PST by
Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products. Below, we have outlined what to expect from a potential Apple Event this March. Past Apple Events in March Apple has held five events in March since 2015:Monday, March 9, 2015 Monday, March 21, 2016 Tuesday, March 27, 2018 Monday, March 25, 2019 Tuesday,...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...