Confirmed: Toronto's Eaton Centre is Finally Getting a New Apple Store

by

The busiest shopping mall in North America for the past several years will finally be getting a brand new Apple Store in the not too distant future.

Apple's new store will take over this Abercrombie & Fitch location via Pedro Marques

A new building permit for the Eaton Centre shopping mall in Toronto, Canada was applied for three days ago, proposing interior alterations to unit 2105A. The space is currently occupied by apparel retailer Abercrombie & Fitch, which will be relocating to a new store directly across the hall in spring 2019.

When finished, the unit will be a new "ground floor Apple Store," according to the building permit. Abercrombie & Fitch is currently located on "Level 2" of the Eaton Centre near the south Queen Street entrance to the mall. Apple will "move" its existing store into the space, the application confirms.


MacRumors was first to report on Apple's plans at the Eaton Centre last week based on info from people familiar with the matter.

The biggest benefit of Apple's planned move will be additional space. Abercrombie & Fitch currently has a 10,680-square-foot unit, more than twice the size of Apple's current 4,977-square-foot store, according to an Eaton Centre floor plan.

Not only is the Eaton Centre the busiest shopping mall in North America, but it is home to Apple's only store in Downtown Toronto. An expansion would be a sigh of relief for not only customers but the team staffing the busy store, as the location has developed a reputation for being frequently overcrowded.

Apple's current store at the Eaton Centre

Toronto-based photographer and urban planning aficionado Pedro Marques has informed MacRumors that two stores next to Abercrombie & Fitch will soon be vacating, including Scotch & Soda and Baby Gap, potentially giving Apple up to 15,000 square feet of space for its new store — triple the size of its current store.

The new store would feature Apple's updated retail aesthetic, which typically includes large glass doors, massive video screens for Today at Apple sessions and product marketing, and wall-mounted sequoia wood shelves called Avenues that display Beats headphones, iPhone cases, and other accessories.

Depending on how long the City of Toronto's zoning and safety reviews take, the new store could potentially open in time for the 2019 holiday shopping season. However, no timeframe has been specified as of yet.

Apple and the Eaton Centre's owner and property management company Cadillac Fairview did not immediately respond to requests for comment.

Apple has four existing stores in Toronto at Yorkdale, Sherway Gardens, Fairview, and the aforementioned Eaton Centre, but all of them are within shopping malls. Rumors suggest Apple also plans to open a new street-facing store at The One, an upcoming condominium bordering Downtown Toronto slated to open by 2022.

Related Roundup: Apple Stores
Tag: Canada

Top Rated Comments

(View all)
Avatar
22 months ago

This is welcome news. Almost every time I've gone in there, it's been a real battle trying to get what I wanted and get out. To say it's packed all the time is an understatement. And by "all the time" I don't mean just in the evenings or weekends. Try going in there in the middle of a work day, and you'll find it's the same.

This is long overdue.

Right. Some people don’t understand or think that we’re exagerrating. Right now, on a random Monday, after the holiday season, with no sales going on and not at lunch time, the store is completely slammed.

For perspective, Toronto is the largest city in Canada, the 4th largest city in North America — bigger than Chicago, bigger than San Francisco — and it has a single 4000sq/ft Apple Store at the busiest mall on the continent to service all of its downtown. It’s insane that they’ve left this go on so long.

The new store will be at least double the size and will be joined by a second downtown flagship in a little over a year at Yonge & Bloor. A third one is being negotiated at The Well, near the popular King West neighbourhood.

There’s a huge demand for Apple retail in Toronto. Finally, that’s being recognized.
Score: 11 Votes (Like | Disagree)
Avatar
22 months ago

Pretty sure opening new stores is the last thing you should be doing right now, Tim.

Pretty sure stores open and expand based on demand. You should see the existing store. It’s constantly slammed.
Score: 10 Votes (Like | Disagree)
Avatar
22 months ago

what demand

You heard it here, folks. Apple Stores are completely empty. No one's bought an Apple product since January 2nd.
Score: 5 Votes (Like | Disagree)
Avatar
22 months ago
This is welcome news. Almost every time I've gone in there, it's been a real battle trying to get what I wanted and get out. To say it's packed all the time is an understatement. And by "all the time" I don't mean just in the evenings or weekends. Try going in there in the middle of a work day, and you'll find it's the same.

This is long overdue.
Score: 4 Votes (Like | Disagree)
Avatar
22 months ago

The new Apple Store at Yonge and Bloor will have 2 floors with a blueprint for the building indicating a cantilevered floor like San Francisco’s.

^ That's going to be absolutely beautiful!!

This is welcome news. Almost every time I've gone in there, it's been a real battle trying to get what I wanted and get out. To say it's packed all the time is an understatement. And by "all the time" I don't mean just in the evenings or weekends. Try going in there in the middle of a work day, and you'll find it's the same.

This is long overdue.

Agreed. This Eaton Centre Apple Store is packed from 9:15AM EST until roughly 9:55PM EST (5 mins before close M-F, Saturday and Sunday all day e'er day!! To be honest this store is probably THE most secure Apple Store in N.America. Should a thief even be dumb enough to attempt to steal anything (even right at the front) the crowd alone even unbeknownst to them would stop the thief from even going faster than a turtle.

The very LAST time I've seen any decent body personal space in that store was back in 2011 when I purchased a 13" MBA Core i7 and I came into the store at 9:55PM just prior to closing.
Score: 3 Votes (Like | Disagree)
Avatar
22 months ago
Pretty sure opening new stores is the last thing you should be doing right now, Tim.
Score: 2 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

AirPods Studio Rumored to Come With U1 Chip, Ultra-Wideband Said to Be Vital to Future Apple Ecosystem

Sunday September 20, 2020 6:17 am PDT by
Proven leaker known as "L0vetodream" has today shared a range of information about the ultra-wideband U1 chip in Apple's upcoming AirTags item trackers and AirPods Studio headphones. The first of a series of tweets shared today simply stated that AirPods Studio will contain an ultra-wideband U1 chip. It seems likely that the U1 chip would be used in AirPods Studio to track the location of...

AT&T Already Working on 6G, Says 5G iPhones Might Not Be 'Massive Event' Due to Economic Uncertainty

Monday September 21, 2020 10:05 am PDT by
Apple's upcoming launch of 5G iPhones might not be a "massive event" due to economic uncertainty amid the global health crisis, AT&T Communications CEO Jeff McElfresh said in a paywalled interview published by CNBC. "I do believe that you will see many of the iPhone subscribers move to upgrade to the device," said McElfresh. "But I wouldn't forecast that it's going to be a massive event. I...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....

iOS 14 Adoption Surpasses 25% Across iPhone and iPad Five Days After Release

Monday September 21, 2020 9:06 am PDT by
Five days after Apple released iOS 14, adoption of the software update has reached approximately 26 percent of active iPhone, iPad, and iPod touch devices, according to mobile analytics company Mixpanel. This includes iPadOS 14. iOS 14 adoption appears to be outpacing iOS 13, which was installed on approximately 20 percent of active devices one week after its release last year, according to...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...