Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

Friday November 30, 2018 3:45 pm PST by Juli Clover
In honor of World AIDS Day, which takes place on December 1, Apple has started turning the Apple Store logos at many of its retail locations around the world red.

Apple CEO Tim Cook shared some photos of the red logos on Twitter this afternoon.


Apple marketing chief Greg Joswiak earlier this week said that Apple plans to turn the logos at 125 stores red, with another 400 stores set to feature red decals over their Apple logos. The red coloring is meant to raise awareness for the global fight against AIDS.

Apple plans to promote World AIDS Day in its retail locations over the course of the next week. From Saturday, December 1 to Friday, December 7, $1 of every Apple Pay purchase made at an Apple Store, through the Apple Store app, or on the Apple website will be donated to (RED), the charity Apple has worked with for years.


(RED) focuses on putting an end to AIDS in Africa through money given to The Global Fund. Yesterday, Apple said it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells.

When Apple customers purchase a (PRODUCT)RED device or accessory, a portion of the proceeds is donated to (RED).

Related Roundup: Apple Stores
Tags: (PRODUCT)RED, Apple retail, World AIDS Day
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tl01
15 months ago
Can we start supporting childhood cancer research sometime? That would be awesome to. I think that ribbon color is gold.
Rating: 14 Votes
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rrm74001
15 months ago

Couldn’t they just donate a hundred million? That would be nothing for them


Yesterday, Apple said ('https://www.macrumors.com/2018/11/29/apple-raised-200-million-for-product-red/') it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells.


Not good enough for you, eh?
Rating: 11 Votes
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AngerDanger
15 months ago
So, hypothetically, if AIDS Day and Earth Day were to fall on the same day…



Rating: 10 Votes
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Chloros
15 months ago
Great Marketing for Apple....look good while profiting off peoples hearts. Why give a straight donation when you can profit from it.
Rating: 9 Votes
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fairuz
15 months ago

IF (int AIDS > 0) THEN LED = System.Drawing.ColorTranslator.FromHtml(FF0000)

Wait, why are you declaring an uninitialized variable then immediately comparing it?
Rating: 9 Votes
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AtomicDusk
15 months ago
I've bought my fair share of (Red) products from  for this reason. Good for them and their support.
Rating: 8 Votes
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alfonsog
15 months ago
I have a bunch of friends living with HIV. Anything to build awareness is great. Also if everyone in US donated $5 that would be well over a billion dollars. Just because they use it to 'make a profit' isn't necessarily bad, they could choose to do nothing.
Rating: 8 Votes
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japanime
15 months ago

I think this Product Red thing is great and all, but I want to know how much they are putting into this "Red" change to all their stores? We know Apple only donates like a 3% or something right? So let's say they spend $10,000 per store to do this change, wouldn't it be better if they donated all this money to the fund?

The amount of exposure RED gets from this promotion is probably worth much than the actual cost of turning each Apple Store red for a day.

Kudos to
Rating: 7 Votes
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julesme
15 months ago

I think this Product Red thing is great and all, but I want to know how much they are putting into this "Red" change to all their stores? We know Apple only donates like a 3% or something right? So let's say they spend $10,000 per store to do this change, wouldn't it be better if they donated all this money to the fund?


The Red store design is a marketing investment. It helps promote the Red program, and it's part of Apple's investment in its overall brand.
Rating: 6 Votes
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spook
15 months ago
Doesn't prostate cancer kill more people, why do the lovies not campaign for that?
Rating: 6 Votes

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