Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

In honor of World AIDS Day, which takes place on December 1, Apple has started turning the Apple Store logos at many of its retail locations around the world red.

Apple CEO Tim Cook shared some photos of the red logos on Twitter this afternoon.


Apple marketing chief Greg Joswiak earlier this week said that Apple plans to turn the logos at 125 stores red, with another 400 stores set to feature red decals over their Apple logos. The red coloring is meant to raise awareness for the global fight against AIDS.

Apple plans to promote World AIDS Day in its retail locations over the course of the next week. From Saturday, December 1 to Friday, December 7, $1 of every Apple Pay purchase made at an Apple Store, through the Apple Store app, or on the Apple website will be donated to (RED), the charity Apple has worked with for years.


(RED) focuses on putting an end to AIDS in Africa through money given to The Global Fund. Yesterday, Apple said it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells.

When Apple customers purchase a (PRODUCT)RED device or accessory, a portion of the proceeds is donated to (RED).

Related Roundup: Apple Stores

Top Rated Comments

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Avatar
24 months ago
Can we start supporting childhood cancer research sometime? That would be awesome to. I think that ribbon color is gold.
Score: 14 Votes (Like | Disagree)
Avatar
24 months ago

Couldn’t they just donate a hundred million? That would be nothing for them

Yesterday, Apple said ('https://www.macrumors.com/2018/11/29/apple-raised-200-million-for-product-red/') it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells.

Not good enough for you, eh?
Score: 11 Votes (Like | Disagree)
Avatar
24 months ago
So, hypothetically, if AIDS Day and Earth Day were to fall on the same day…



Score: 10 Votes (Like | Disagree)
Avatar
24 months ago
Great Marketing for Apple....look good while profiting off peoples hearts. Why give a straight donation when you can profit from it.
Score: 9 Votes (Like | Disagree)
Avatar
24 months ago

IF (int AIDS > 0) THEN LED = System.Drawing.ColorTranslator.FromHtml(FF0000)

Wait, why are you declaring an uninitialized variable then immediately comparing it?
Score: 9 Votes (Like | Disagree)
Avatar
24 months ago
I've bought my fair share of (Red) products from  for this reason. Good for them and their support.
Score: 8 Votes (Like | Disagree)

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