John Hancock's Vitality Apple Watch Program Saw Users Increase High-Intensity Activity Days by 52%
Insurance company John Hancock and behavior change platform Vitality today released information on a study by RAND Europe of over 400,000 people in the United States, United Kingdom, and South Africa. The study concluded that those who wore an Apple Watch and participated in the Vitality Active Rewards program averaged a 34 percent sustained increase in physical activity, compared to those without an Apple Watch.

Specifically focused on U.S. users, the study found significant improvements in levels of physical activity, including an increase in the number of active days by almost 31 percent, and an increase of high-intensity activity days by 52 percent. Participants with high levels of inactivity and body mass index improved more than other groups in the study with physical activity boosted by 200 percent in the U.S. for these individuals.
Additionally, John Hancock Life Insurance customers will now be able to get the Apple Watch Series 4 for as low as $25 through regular exercise. The program mirrors previous incentives that encourage insurance customers to engage in physical activity, reaching goals that earn them points to reduce or eliminate their monthly payments for the Apple Watch over a two-year period.
Customers have to pay a $25 initial fee (plus tax) when signing up for John Hancock Vitality PLUS. Afterwards, when they exercise they will earn Vitality Points that discount the total cost of the device. If they earn 500 Vitality Points per month for two years, no additional charges will be required for the Apple Watch Series 4.
"There is natural alignment between consumer health and longevity, and our goals as a life insurer. This type of shared value is good for everybody," added Brooks Tingle, president and CEO of John Hancock Insurance. "The Apple Watch has been an extremely popular and effective component of our program to date, helping our customers not only live healthier lives through better exercise and mindfulness habits – but also improve their financial wellness through the rewards our program offers, including lower premiums and discounts from some of their favorite national retailers."
Apple Watch Series 4 is Apple's latest wearable device, featuring a new design with a slimmer body, 30 percent larger display, and electrical sensors for taking ECG readings. The ECG feature is not yet live yet, but we now know that it will be enabled on Apple Watch Series 4 in the publicly released version of watchOS 5.1.2.
Popular Stories
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past.
The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3.
Subscribe to the MacRumors YouTube channel for more videos.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC.
It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent.
A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15.
With...
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance.
Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2.
watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...