Apple to Hold Four Day Shopping Event Starting on Black Friday
Apple in 2018 is planning to hold a four day "shopping" event that will presumably see Apple products available at a discount or with some kind of gift with purchase.
On Apple's website, there is a blank shopping event page that will presumably be populated with deals when Black Friday rolls around, and Apple today sent out teaser emails to customers letting them know about the upcoming sale.

Apple's shopping event will kick off on Friday, November 23 and it will last until Monday, November 26, aka Cyber Monday, another popular day for deals.
Last year, Apple held a similar shopping event that saw the company offering Apple Store gift cards worth up to $150 with the purchase of select devices including Macs, iPhones, iPads, and Apple Watches.
Apple's deals have historically not been quite as good as discounts available from third-party retailers, so if you're shopping for something specific on Black Friday, it's best to take a look at all of the available deals at each retailer before making a decision.
We'll have in-depth Black Friday coverage later this week, and to plan ahead, make sure to check out our Black Friday roundup where we're aggregating all of our Black Friday deals.
Popular Stories
T-Mobile will charge customers $5 per month to use iPhone Handoff, an e-SIM feature that allows the same phone number to be used on two separate iPhones.
iPhone Handoff requires carrier support, and at launch, only T-Mobile users in the U.S. and Deutsche Telekom users in Germany will be able to use it.
T-Mobile says customers can use their number across two compatible iPhone models and...
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month.
iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14.
iOS 27 is...
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system.
In response to an X post from someone wondering if we'll see...