Apple to Hold Four Day Shopping Event Starting on Black Friday - MacRumors
Skip to Content

Apple to Hold Four Day Shopping Event Starting on Black Friday

Apple in 2018 is planning to hold a four day "shopping" event that will presumably see Apple products available at a discount or with some kind of gift with purchase.

On Apple's website, there is a blank shopping event page that will presumably be populated with deals when Black Friday rolls around, and Apple today sent out teaser emails to customers letting them know about the upcoming sale.

appleblackfridaydeals
Apple's shopping event will kick off on Friday, November 23 and it will last until Monday, November 26, aka Cyber Monday, another popular day for deals.

Last year, Apple held a similar shopping event that saw the company offering Apple Store gift cards worth up to $150 with the purchase of select devices including Macs, iPhones, iPads, and Apple Watches.

Apple's deals have historically not been quite as good as discounts available from third-party retailers, so if you're shopping for something specific on Black Friday, it's best to take a look at all of the available deals at each retailer before making a decision.

We'll have in-depth Black Friday coverage later this week, and to plan ahead, make sure to check out our Black Friday roundup where we're aggregating all of our Black Friday deals.

Related Forum: Community Discussion

Popular Stories

iPhone Handoff iOS 27 Feature

T-Mobile to Charge $5 a Month for iOS 27 iPhone Handoff

Thursday September 10, 2026 3:58 pm PDT by
T-Mobile will charge customers $5 per month to use iPhone Handoff, an e-SIM feature that allows the same phone number to be used on two separate iPhones. iPhone Handoff requires carrier support, and at launch, only T-Mobile users in the U.S. and Deutsche Telekom users in Germany will be able to use it. T-Mobile says customers can use their number across two compatible iPhone models and...
iOS 27 Feature Dark

Apple Announces iOS 27 Release Date

Wednesday September 9, 2026 10:46 am PDT by
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month. iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14. iOS 27 is...
iphone duo

IMAX Reacts to iPhone Duo's 1:1.4 Aspect Ratio Displays

Friday September 11, 2026 4:42 am PDT by
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system. In response to an X post from someone wondering if we'll see...

Top Rated Comments

catportal Avatar
102 months ago
Apple is basically known for NOT giving BF deals. This def indicates that they are struggling.
Score: 49 Votes (Like | Disagree)
CooKieMoNs7eR Avatar
102 months ago
Lol they’re struggling with selling those $1500 iPhones lolllllllll
Score: 37 Votes (Like | Disagree)
102 months ago
In 2018, the words 'Apple' and 'Discounts' don't really belong in the same sentence.
Score: 36 Votes (Like | Disagree)
102 months ago
I can't wait for the £1 discount for a £3299 Mac!! - I might even get a free carrier bag (normally 5p!!)
Score: 31 Votes (Like | Disagree)
102 months ago
Apple is basically known for NOT giving BF deals. This def indicates that they are struggling. Please spare a few $ for Timmy this Christmas season.
You’re seeing it wrong. First they up the prices by 30% and then they give 20% rebates on Black Friday. A lot will think it’s a bargain :rolleyes:
Score: 24 Votes (Like | Disagree)
seatton Avatar
102 months ago
I am excited to save 5 dollars off from the new iPad Pro on Black Friday / s
Score: 20 Votes (Like | Disagree)