Apple to Hold Four Day Shopping Event Starting on Black Friday - MacRumors
Skip to Content

Apple to Hold Four Day Shopping Event Starting on Black Friday

Apple in 2018 is planning to hold a four day "shopping" event that will presumably see Apple products available at a discount or with some kind of gift with purchase.

On Apple's website, there is a blank shopping event page that will presumably be populated with deals when Black Friday rolls around, and Apple today sent out teaser emails to customers letting them know about the upcoming sale.

appleblackfridaydeals
Apple's shopping event will kick off on Friday, November 23 and it will last until Monday, November 26, aka Cyber Monday, another popular day for deals.

Last year, Apple held a similar shopping event that saw the company offering Apple Store gift cards worth up to $150 with the purchase of select devices including Macs, iPhones, iPads, and Apple Watches.

Apple's deals have historically not been quite as good as discounts available from third-party retailers, so if you're shopping for something specific on Black Friday, it's best to take a look at all of the available deals at each retailer before making a decision.

We'll have in-depth Black Friday coverage later this week, and to plan ahead, make sure to check out our Black Friday roundup where we're aggregating all of our Black Friday deals.

Related Forum: Community Discussion

Popular Stories

Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...
Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
iOS 26

Apple Says iOS 26.5 Adds Three New Features to Your iPhone

Tuesday May 5, 2026 7:36 am PDT by
iOS 26.5 includes three new features for iPhones, according to Apple's release notes for the update, which is expected to be released next week. As discovered during beta testing, iOS 26.5 enables end-to-end encryption for RCS messaging between iOS and Android devices. Apple says this security upgrade is limited to supported carriers around the world and will continue to roll out....

Top Rated Comments

catportal Avatar
98 months ago
Apple is basically known for NOT giving BF deals. This def indicates that they are struggling.
Score: 49 Votes (Like | Disagree)
CooKieMoNs7eR Avatar
98 months ago
Lol they’re struggling with selling those $1500 iPhones lolllllllll
Score: 37 Votes (Like | Disagree)
98 months ago
In 2018, the words 'Apple' and 'Discounts' don't really belong in the same sentence.
Score: 36 Votes (Like | Disagree)
98 months ago
I can't wait for the £1 discount for a £3299 Mac!! - I might even get a free carrier bag (normally 5p!!)
Score: 31 Votes (Like | Disagree)
98 months ago
Apple is basically known for NOT giving BF deals. This def indicates that they are struggling. Please spare a few $ for Timmy this Christmas season.
You’re seeing it wrong. First they up the prices by 30% and then they give 20% rebates on Black Friday. A lot will think it’s a bargain :rolleyes:
Score: 24 Votes (Like | Disagree)
seatton Avatar
98 months ago
I am excited to save 5 dollars off from the new iPad Pro on Black Friday / s
Score: 20 Votes (Like | Disagree)