The updated student subscription is available beginning today and is open only to higher education students above the age of 18 who haven't already tried Spotify Premium. The offer will be live for just over one month, expiring on October 9, 2018. To verify your status as a student, Spotify uses a third party service called SheerID.
With the deal, users will be granted access to Showtime via Hulu's in-app premium network add-on feature. Of course, customers can also use their Hulu log-in information to gain access to the separate Showtime Anytime app on devices like iPhone, iPad, and Apple TV. For more information about the new student plan, check out Spotify's page right here.
Spotify chief premium business officer told The Verge that its Hulu partnership has been "an overwhelming success."
“We’re always trying to find creative solutions to add value back to our premium customers, especially via partnerships, and our focus is on the long-term relationship with each subscriber. If we do the right thing, they reward us with loyalty.”Spotify and Hulu originally partnered for a student plan back in September 2017, offering access to Spotify Premium and Hulu With Limited Commercials at $4.99 per month. Due to its popularity, the companies then expanded to offer a similar plan to all users in April 2018 at a price point of $12.99 per month. Showtime says it is "having conversations" about potentially joining the non-student bundle as well.
For Showtime, the move provides an excellent way to get in front of — and attempt to lock in — the next generation of potential premium cable subscribers. “We had to figure out ways to get into a place where kids could stream us easily,” Showtime COO Tom Christie tells The Verge. “There’s no other brand out there today that’s been more successful in setting up streaming business on campus than Spotify”