iPhone XR Launch Day Continues Around the World

Following the first deliveries to customers in Australia and New Zealand, iPhone XR launch day continues around the world.


Apple CEO Tim Cook visited the company's Piazza Liberty store in Milan today to celebrate the iPhone XR release, posing for pictures with customers and employees, which he later shared on Twitter.

Video of Tim Cook at Apple Piazza Liberty via setteBIT

While the iPhone XR is available for walk-in purchase at Apple Stores, many locations have few customers waiting in line. At Apple Walden Galleria in Buffalo, New York, for example, VentureBeat reporter Jeremy Horwitz tweeted that he was the only person lined up just minutes before the store opened.


As more customers lean towards online pre-orders, the iconic iPhone launch day lines of the past have dwindled over the years.

Retail employees cheered as the first customers entered Apple's temporary Fifth Avenue store in Manhattan this morning, as recorded by Apple analyst Walt Piecyk, but lines are typically much longer at this flagship location on iPhone launch days. To be fair, Apple is still renovating its iconic glass cube location a few steps away.


There are a few exceptions, as hundreds of customers lined up for iPhone XR launch day at Apple Shibuya in Tokyo, Japan. It was also the grand reopening of the store following several months of renovations, however, so many of those customers may have lined up to check out the new design and score a free shirt.

Line at Apple Shibuya on iPhone XR launch day

As usual on an iPhone launch day, most Apple Stores are opening early at 8:00 a.m. local time, with display models now available.

MacRumors traveled to New York City this week to spend some time with the iPhone XR ahead of its release. While there, we spent the day unboxing the device and testing its camera with help from volunteer New Yorkers. We also hosted Q&As on Reddit and through our Twitter account @MacRumors.


Update: Apple has shared additional photos of iPhone XR launch day at Apple Stores around the world.




If you were or will be at an Apple Store for the iPhone XR launch today, be sure to tweet @MacRumors with a photo of your store and device.

Related Roundups: Apple Stores, iPhone XR

Top Rated Comments

(View all)
Avatar
26 months ago
The photos above are so cringe-worthy.
Score: 19 Votes (Like | Disagree)
Avatar
26 months ago

The iPhone Xr is a flop device, in 4 months will apple stop the production

Ah, gotta love the untapped collection of clairvoyants, analysts, and would-be supply chain gurus that frequent MacRumors. :)
Score: 10 Votes (Like | Disagree)
Avatar
26 months ago
Congrats everyone!

Btw, can someone confirm if the lte issues of the xs are showing up?
[doublepost=1540559279][/doublepost]

The photos above are so cringe-worthy.

I wonder if the employees clapped and cheered for the one guy in line...:confused::eek::oops:
Score: 8 Votes (Like | Disagree)
Avatar
26 months ago

I'm going to ask the obvious... Does this mean the XR is a flop? I mean, NY, 1 person in line?? Terrible...

Orrrrrr most people just pre-ordered........
Score: 5 Votes (Like | Disagree)
Avatar
26 months ago

I'm going to ask the obvious... Does this mean the XR is a flop? I mean, NY, 1 person in line?? Terrible...

I don’t think it’s going to be a flop, I think it will be a bit of a slow burner to start with and will be the phone most people will upgrade to over the year.

I think the reason there are no queues is because people who wanted the latest and greatest features and weren’t willing to wait went and got an XS/Max and those who were willing to wait have pre ordered it already.

Don’t forget it took a little while for it to start slipping a little on the pre order and I think that’s because there are 18 different SKU’s for the thing giving people plenty of choice.

As I said before I think it will be the one people upgrade to through the year as it’s a much cheaper device for very little sacrifice compared to the XS/Max, I think now it is released you’ll probably see the sales for the XS/Max calm down a bit because this will cannibalise them.
Score: 5 Votes (Like | Disagree)
Avatar
26 months ago

The photos above are so cringe-worthy.

Because happy people having a good time upsets you?
Score: 4 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...