Apple Watch Series 4 Unboxing Videos Reveal New Packaging for Aluminum and Stainless Steel Models

A few days after unboxing videos for the iPhone XS and iPhone XS Max were shared online, some of the same YouTubers have now provided a glimpse into the unboxing experience of the Apple Watch Series 4. Unlike this year's new iPhones, the Apple Watch Series 4's packaging is noticeably different from previous generations.

apple watch series 4 unboxing ijustine

Image via iJustine

To start off, iJustine unboxed the Apple Watch Series 4 40mm Gold Stainless Steel Case with a Milanese Loop, as well as the Hibiscus Sport Loop and Lavender Sport Band. Apple changed up the packaging for the Series 4, and instead of a square box for stainless steel cases, this year the higher-end Apple Watch models also come in a rectangular box.


The outer packaging opens up to reveal Apple Watch artwork, and inside there are two separate boxes: one holding the Apple Watch, charging cord, power brick, and paperwork, and the second holding the Apple Watch band.

The Apple Watch case itself is also protected by a small fabric sleeve. Previous stainless steel Apple Watches were protected in a large, square plastic case that also held the Apple Watch band.

apple watch box

Image via Emkwan Reviews

YouTuber Emkwan Reviews unboxed the same Apple Watch as iJustine, but in 44mm instead of 40mm.


Spanish YouTuber Victor Abarca unboxed the Apple Watch Series 4 with the 40mm Space Gray Aluminum Case, showing off packaging that mimics the stainless steel Series 4's packaging. Aluminum owners will see the same pull tabs on the back of the packaging that opens up to two separate boxes inside, one holding the Apple Watch and another holding their band of choice.

Additionally, it appears that if you get the Space Gray Apple Watch, the small fabric sleeve protecting the case will also be Space Gray.


Apple's decision to package each version of the Apple Watch the same in 2018 is a big difference from previous Apple Watch generations. For the Apple Watch Series 3 and prior versions, the aluminum Apple Watch models came in slimmer, rectangular boxes, while the premium stainless steel models were encased in larger, square boxes that included the plastic case.

The Apple Watch Series 4 will launch tomorrow, September 21, so the first pre-order customers can expect to receive their Series 4 devices throughout the day on Friday. After reviews for the Apple Watch Series 4 praised the smartwatch's display and health benefits, Apple highlighted some review snippets on its website.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

Generic iOS 18 Feature Real Mock

iOS 18 Available Now With These 8 New Features For Your iPhone

Sunday September 15, 2024 10:09 am PDT by
Following over three months of beta testing, iOS 18 was finally widely released to the public on Monday, September 16. The update is available in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple shared a complete list of new features and changes last week. Note that Apple...
iOS 18 Public Beta Thumb 1

Here's When iOS 18 Rolls Out Today in Every Time Zone

Monday September 16, 2024 3:56 am PDT by
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
apple silicon mac lineup wwdc 2022 feature purple

M4 Macs, New iPad Mini, and iPad 11 Expected at Upcoming Apple Event

Sunday September 15, 2024 5:29 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
M4 Mac mini Black Ortho Cooler

Apple Leaks New Mac Mini With 5 USB-C Ports

Monday September 16, 2024 11:40 am PDT by
Apple has seemingly leaked the rumored next-generation Mac mini with five USB-C ports, according to a code change within Apple software that was discovered today by MacRumors contributor Aaron Perris. The code refers to an unreleased Mac mini model with an Apple silicon chip and five ports, which lines up with a previous report from Bloomberg's Mark Gurman that said the next Mac mini will be ...
16 pro

iPhone 16 Pro Demand Has Been Lower Than Expected, Analyst Says

Sunday September 15, 2024 3:58 pm PDT by
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Friday September 13, 2024 2:40 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...

Top Rated Comments

Prof. Avatar
78 months ago
Off topic but not really... iJustine is so annoying.
Score: 55 Votes (Like | Disagree)
ppdix Avatar
78 months ago
Off topic but not really... iJustine is so annoying.
I was going to write the same! AHAHAHA Annoying AF!
Score: 19 Votes (Like | Disagree)
0947347 Avatar
78 months ago
Wow, people opening boxes and looking inside.
Score: 14 Votes (Like | Disagree)
69Mustang Avatar
78 months ago
All these youtubers are annoying. I’m guessing they don’t buy these as they get them before launch. Get a job and earn your gadgets.
This comment is the internet equivalent of old man yells at cloud or old man yells get off my lawn.:p:D

Reviewing and commenting about tech literally is their job. I'm sure they earn everything they get... just like you do at your job. They just have different ancillary benefits (early access to tech) than you do with your gig.
Score: 14 Votes (Like | Disagree)
Prof. Avatar
78 months ago
You have no obligation to listen to any youtuber you find annoying. Why the need to let everyone know?
To find people to commiserate with.
Score: 13 Votes (Like | Disagree)
MrGimper Avatar
78 months ago
I was going to write the same! AHAHAHA Annoying AF!
All these youtubers are annoying. I’m guessing they don’t buy these as they get them before launch. Get a job and earn your gadgets.
Score: 12 Votes (Like | Disagree)