If you've ever owned an iPhone, it appears that the contents of the box for the iPhone XS and XS Max won't be too surprising. The box art showcases the edge-to-edge OLED display of each device and simply says "iPhone" on the sides. If you buy the gold color, the iPhone and Apple logos are also subtly tinted with gold coloring.
Inside the box for both the iPhone XS and XS Max you'll find paperwork, Apple stickers, the iPhone itself, the EarPods (with no Lightning-to-3.5mm dongle), an AC adapter, and a Lightning cable.
YouTuber Jonathan Morrison notes that one difference is that in the box for the iPhone XS the AC adapter sits above the EarPods, but for the iPhone XS Max Apple has swapped this positioning. Morrison also gave a quick impression of the faster Face ID in iPhone XS, stating that while it won't make an iPhone X feel slow in comparison it is noticeably zippy and worked perfectly even in low light.
Marques Brownlee unboxed the 512GB iPhone XS Max and iPhone XS in Gold, sharing a quick glimpse at three live wallpapers that are exclusive to the new iPhones. The wallpapers are all a play on the planetoid imagery seen since the first iPhone XS leak, with different colors including a green and purple planet, all subtly hiding the iPhone XS' notch.
iJustine compared the various gold colors that Apple has introduced over the years, showcasing the noticable difference between the yellow tones of the gold on the iPhone 6s and the darker gold on the iPhone XS. The iPhone 8's gold is closer to that of the iPhone XS, but appears to be slightly lighter. iJustine also showed off a few of Apple's leather cases, including Saddle Brown and Cape Cod Blue.
For full impressions on the iPhone XS and iPhone XS Max, you can check out a few reviews which we've rounded up right here. The overall consensus appears to be that the iPhone XS is a worthy upgrade for users on older model iPhones, but numerous publications mention that waiting for the cheaper iPhone XR to launch in October might make more sense for many customers.