Survey Explores Why People Switch Mobile Operating Systems

During quarterly earnings calls, Apple CEO Tim Cook often boasts about the high rate of customers who are switching from Android devices over to iPhones. Recent research data has suggested Android switchers account for 15 to 20 percent of iPhone purchases.

A new survey of 2,500 people conducted by PCMag delves into the reasons why iOS users switch to Android and why Android users switch to iOS.

whypeopleswitchos
18 percent of customers who switched mobile operating systems went from Android to iOS, while just 11 percent dropped iOS for Android.

47 percent of customers who switched over to iOS from Android said that they chose to do so for a "better user experience," while 25 percent cited "better features" like camera and design.

11 percent of respondents switched to iOS for better prices, while other reasons for switching included more apps, faster software updates, and better customer service.

On the Android side, customers switching to Android from iOS cited better user experience and better prices as the main reasons why they chose to adopt a new operating system.

While there were a small number of switchers among those surveyed, 71 percent have never switched at all, remaining loyal to their operating system of choice. According to data shared earlier this year by Consumer Intelligence Research Partners, both iOS and Android have high customer loyalty rates.

appleandroidswitchersite
It's difficult for smartphone companies to get customers to switch operating systems, and this has led Apple to lure Android users through a variety of methods, including trade-in options, ads touting iPhone features compared to Android devices, a Move to iOS app to make transitioning simple, and a "Switch" website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones.


According to PCMag's survey, operating system isn't the biggest factor in why customers choose one smartphone over another. 33 percent cited price as the reason for picking an iOS device or an Android device, while 26 percent said brand mattered. 19 percent said that operating system was the main reason for choosing iOS or Android.

PCMag also shared a few other interesting data points that came from the Apple and Android customers it surveyed. Among customers who made a switch to a new operating system or are considering making a switch, 56 percent said they didn't care about new smartphone releases.

34 percent said they buy a new phone when their contract is up, and 17 percent said they make a new phone purchase only when they break the screen on their current phone.

Apple may see a new wave of Android switchers over the course of the next few months with the launch of the 2018 iPhones. Android switchers typically choose larger "Plus" sized iPhones when switching and Apple is set to debut an iPhone with a 6.5-inch OLED display, the company's biggest iPhone screen to date.

6 1 inch iphone glass

Glass panels for the three iPhones coming in 2018

The 6.5-inch OLED iPhone will be sold alongside a 5.8-inch OLED iPhone and a 6.1-inch iPhone with an LCD and a lower price tag, which could also lure Android users. Rumors have suggested the 6.1-inch iPhone, which will offer up Face ID and an edge-to-edge design, could be priced somewhere around $700.

Tag: Android

Top Rated Comments

benface Avatar
49 months ago
More people switched to Android than people switched to iOS for “better customer service”?!?! What customer service does Android even have???
Score: 37 Votes (Like | Disagree)
redheeler Avatar
49 months ago
I'm surprised Better user privacy and security isn't a category. That alone is enough reason to switch to iOS in my opinion.
Score: 37 Votes (Like | Disagree)
Micool1 Avatar
49 months ago
Wait, there are people who switch to Android for better customer service and faster software updates?!
Score: 19 Votes (Like | Disagree)
luvbug Avatar
49 months ago
Hmmm ... "security/privacy" wasn't even a category????? "Ecosystem", anyone, anyone?? I never really thought much of PCMag anyway.
Score: 15 Votes (Like | Disagree)
Marcos1 Avatar
49 months ago
Yah know, Samsung ain't the only android phone manufacturer.:rolleyes: And Apple's CS ain't the best in the world. Hail, my wife had to wait for nearly an hour just to have a Genius look at her iPhone. There are lots of smaller manufacturers have outstanding CS. Very easy to talk to customer service rep and no lines. With big corps, you're just a number.

As for software updates. I'll have whatever they're smoking:D unless they mean custom ROMs (highly unlikely). Custom ROMs are updated weekly, even nightly. With android manufacturer's ROM, you're lucky to get ANY update.o_O
Apple does have the best customer service in the world. Check consumer reports and others.
Score: 12 Votes (Like | Disagree)
KPandian1 Avatar
49 months ago
I am amused at the better customer service and faster software updates reasons for leaving iOS to Android.

@CerebralX - the comparison is correct; no other way here.
Score: 11 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...