Survey Explores Why People Switch Mobile Operating Systems

During quarterly earnings calls, Apple CEO Tim Cook often boasts about the high rate of customers who are switching from Android devices over to iPhones. Recent research data has suggested Android switchers account for 15 to 20 percent of iPhone purchases.

A new survey of 2,500 people conducted by PCMag delves into the reasons why iOS users switch to Android and why Android users switch to iOS.

whypeopleswitchos
18 percent of customers who switched mobile operating systems went from Android to iOS, while just 11 percent dropped iOS for Android.

47 percent of customers who switched over to iOS from Android said that they chose to do so for a "better user experience," while 25 percent cited "better features" like camera and design.

11 percent of respondents switched to iOS for better prices, while other reasons for switching included more apps, faster software updates, and better customer service.

On the Android side, customers switching to Android from iOS cited better user experience and better prices as the main reasons why they chose to adopt a new operating system.

While there were a small number of switchers among those surveyed, 71 percent have never switched at all, remaining loyal to their operating system of choice. According to data shared earlier this year by Consumer Intelligence Research Partners, both iOS and Android have high customer loyalty rates.

appleandroidswitchersite
It's difficult for smartphone companies to get customers to switch operating systems, and this has led Apple to lure Android users through a variety of methods, including trade-in options, ads touting iPhone features compared to Android devices, a Move to iOS app to make transitioning simple, and a "Switch" website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones.


According to PCMag's survey, operating system isn't the biggest factor in why customers choose one smartphone over another. 33 percent cited price as the reason for picking an iOS device or an Android device, while 26 percent said brand mattered. 19 percent said that operating system was the main reason for choosing iOS or Android.

PCMag also shared a few other interesting data points that came from the Apple and Android customers it surveyed. Among customers who made a switch to a new operating system or are considering making a switch, 56 percent said they didn't care about new smartphone releases.

34 percent said they buy a new phone when their contract is up, and 17 percent said they make a new phone purchase only when they break the screen on their current phone.

Apple may see a new wave of Android switchers over the course of the next few months with the launch of the 2018 iPhones. Android switchers typically choose larger "Plus" sized iPhones when switching and Apple is set to debut an iPhone with a 6.5-inch OLED display, the company's biggest iPhone screen to date.

6 1 inch iphone glass

Glass panels for the three iPhones coming in 2018

The 6.5-inch OLED iPhone will be sold alongside a 5.8-inch OLED iPhone and a 6.1-inch iPhone with an LCD and a lower price tag, which could also lure Android users. Rumors have suggested the 6.1-inch iPhone, which will offer up Face ID and an edge-to-edge design, could be priced somewhere around $700.

Tag: Android

Top Rated Comments

benface Avatar
50 months ago
More people switched to Android than people switched to iOS for “better customer service”?!?! What customer service does Android even have???
Score: 37 Votes (Like | Disagree)
redheeler Avatar
50 months ago
I'm surprised Better user privacy and security isn't a category. That alone is enough reason to switch to iOS in my opinion.
Score: 37 Votes (Like | Disagree)
Micool1 Avatar
50 months ago
Wait, there are people who switch to Android for better customer service and faster software updates?!
Score: 19 Votes (Like | Disagree)
luvbug Avatar
50 months ago
Hmmm ... "security/privacy" wasn't even a category????? "Ecosystem", anyone, anyone?? I never really thought much of PCMag anyway.
Score: 15 Votes (Like | Disagree)
Marcos1 Avatar
50 months ago
Yah know, Samsung ain't the only android phone manufacturer.:rolleyes: And Apple's CS ain't the best in the world. Hail, my wife had to wait for nearly an hour just to have a Genius look at her iPhone. There are lots of smaller manufacturers have outstanding CS. Very easy to talk to customer service rep and no lines. With big corps, you're just a number.

As for software updates. I'll have whatever they're smoking:D unless they mean custom ROMs (highly unlikely). Custom ROMs are updated weekly, even nightly. With android manufacturer's ROM, you're lucky to get ANY update.o_O
Apple does have the best customer service in the world. Check consumer reports and others.
Score: 12 Votes (Like | Disagree)
KPandian1 Avatar
50 months ago
I am amused at the better customer service and faster software updates reasons for leaving iOS to Android.

@CerebralX - the comparison is correct; no other way here.
Score: 11 Votes (Like | Disagree)

Popular Stories

macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
rootbug

Major macOS High Sierra Bug Allows Full Admin Access Without Password - How to Fix [Updated]

Tuesday November 28, 2017 12:33 pm PST by
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...