Survey Explores Why People Switch Mobile Operating Systems

During quarterly earnings calls, Apple CEO Tim Cook often boasts about the high rate of customers who are switching from Android devices over to iPhones. Recent research data has suggested Android switchers account for 15 to 20 percent of iPhone purchases.

A new survey of 2,500 people conducted by PCMag delves into the reasons why iOS users switch to Android and why Android users switch to iOS.

whypeopleswitchos
18 percent of customers who switched mobile operating systems went from Android to iOS, while just 11 percent dropped iOS for Android.

47 percent of customers who switched over to iOS from Android said that they chose to do so for a "better user experience," while 25 percent cited "better features" like camera and design.

11 percent of respondents switched to iOS for better prices, while other reasons for switching included more apps, faster software updates, and better customer service.

On the Android side, customers switching to Android from iOS cited better user experience and better prices as the main reasons why they chose to adopt a new operating system.

While there were a small number of switchers among those surveyed, 71 percent have never switched at all, remaining loyal to their operating system of choice. According to data shared earlier this year by Consumer Intelligence Research Partners, both iOS and Android have high customer loyalty rates.

appleandroidswitchersite
It's difficult for smartphone companies to get customers to switch operating systems, and this has led Apple to lure Android users through a variety of methods, including trade-in options, ads touting iPhone features compared to Android devices, a Move to iOS app to make transitioning simple, and a "Switch" website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones.


According to PCMag's survey, operating system isn't the biggest factor in why customers choose one smartphone over another. 33 percent cited price as the reason for picking an iOS device or an Android device, while 26 percent said brand mattered. 19 percent said that operating system was the main reason for choosing iOS or Android.

PCMag also shared a few other interesting data points that came from the Apple and Android customers it surveyed. Among customers who made a switch to a new operating system or are considering making a switch, 56 percent said they didn't care about new smartphone releases.

34 percent said they buy a new phone when their contract is up, and 17 percent said they make a new phone purchase only when they break the screen on their current phone.

Apple may see a new wave of Android switchers over the course of the next few months with the launch of the 2018 iPhones. Android switchers typically choose larger "Plus" sized iPhones when switching and Apple is set to debut an iPhone with a 6.5-inch OLED display, the company's biggest iPhone screen to date.

6 1 inch iphone glass

Glass panels for the three iPhones coming in 2018

The 6.5-inch OLED iPhone will be sold alongside a 5.8-inch OLED iPhone and a 6.1-inch iPhone with an LCD and a lower price tag, which could also lure Android users. Rumors have suggested the 6.1-inch iPhone, which will offer up Face ID and an edge-to-edge design, could be priced somewhere around $700.

Tag: Android

Top Rated Comments

benface Avatar
58 months ago
More people switched to Android than people switched to iOS for “better customer service”?!?! What customer service does Android even have???
Score: 37 Votes (Like | Disagree)
redheeler Avatar
58 months ago
I'm surprised Better user privacy and security isn't a category. That alone is enough reason to switch to iOS in my opinion.
Score: 37 Votes (Like | Disagree)
Micool1 Avatar
58 months ago
Wait, there are people who switch to Android for better customer service and faster software updates?!
Score: 19 Votes (Like | Disagree)
luvbug Avatar
58 months ago
Hmmm ... "security/privacy" wasn't even a category????? "Ecosystem", anyone, anyone?? I never really thought much of PCMag anyway.
Score: 15 Votes (Like | Disagree)
Marcos1 Avatar
58 months ago
Yah know, Samsung ain't the only android phone manufacturer.:rolleyes: And Apple's CS ain't the best in the world. Hail, my wife had to wait for nearly an hour just to have a Genius look at her iPhone. There are lots of smaller manufacturers have outstanding CS. Very easy to talk to customer service rep and no lines. With big corps, you're just a number.

As for software updates. I'll have whatever they're smoking:D unless they mean custom ROMs (highly unlikely). Custom ROMs are updated weekly, even nightly. With android manufacturer's ROM, you're lucky to get ANY update.o_O
Apple does have the best customer service in the world. Check consumer reports and others.
Score: 12 Votes (Like | Disagree)
KPandian1 Avatar
58 months ago
I am amused at the better customer service and faster software updates reasons for leaving iOS to Android.

@CerebralX - the comparison is correct; no other way here.
Score: 11 Votes (Like | Disagree)

Popular Stories

iPhone trade in

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Wednesday January 25, 2023 9:40 am PST by
After announcing new Mac and HomePod models last week, Apple adjusted its trade-in values for select devices in the United States. iPhone trade-in values decreased by up to $80, and most Android smartphones also went down. Mac trade-in values remained unchanged or increased by up to $40 depending on the model, while some Apple Watch models increased in value and others decreased. Trade-in...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Expected to Feature Wi-Fi 6E Like Latest Macs and iPad Pro

Wednesday January 25, 2023 5:39 pm PST by
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models. Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...
maxresdefault

Hands-On With the New M2 Max MacBook Pro

Thursday January 26, 2023 12:14 pm PST by
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have. Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
Mac Pro 2019 Apple

Mac Pro Enthusiasts Raise Concerns Over Upgrade Limitations of Apple Silicon

Thursday January 26, 2023 6:30 am PST by
The new Mac Pro coming later this year is expected to feature the same spacious modular design as the 2019 model, but with fresh concerns over its lack of upgradeability surfacing, some users are beginning to wonder what the transition away from Intel architecture actually means for Apple's most powerful Mac. The current Intel Mac Pro that Apple sells is popular with creative professionals...
iOS 16

iOS 16.3 for iPhone Launching Next Week With These 4 New Features

Friday January 20, 2023 11:43 am PST by
In a recent press release, Apple confirmed that iOS 16.3 will be released to the public next week. The software update will be available for the iPhone 8 and newer and includes a handful of new features, changes, and bug fixes. Below, we've recapped bigger features in iOS 16.3, including support for physical security keys as a two-factor authentication option for Apple ID accounts, worldwide ...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...