Survey Explores Why People Switch Mobile Operating Systems

During quarterly earnings calls, Apple CEO Tim Cook often boasts about the high rate of customers who are switching from Android devices over to iPhones. Recent research data has suggested Android switchers account for 15 to 20 percent of iPhone purchases.

A new survey of 2,500 people conducted by PCMag delves into the reasons why iOS users switch to Android and why Android users switch to iOS.

whypeopleswitchos
18 percent of customers who switched mobile operating systems went from Android to iOS, while just 11 percent dropped iOS for Android.

47 percent of customers who switched over to iOS from Android said that they chose to do so for a "better user experience," while 25 percent cited "better features" like camera and design.

11 percent of respondents switched to iOS for better prices, while other reasons for switching included more apps, faster software updates, and better customer service.

On the Android side, customers switching to Android from iOS cited better user experience and better prices as the main reasons why they chose to adopt a new operating system.

While there were a small number of switchers among those surveyed, 71 percent have never switched at all, remaining loyal to their operating system of choice. According to data shared earlier this year by Consumer Intelligence Research Partners, both iOS and Android have high customer loyalty rates.

appleandroidswitchersite
It's difficult for smartphone companies to get customers to switch operating systems, and this has led Apple to lure Android users through a variety of methods, including trade-in options, ads touting iPhone features compared to Android devices, a Move to iOS app to make transitioning simple, and a "Switch" website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones.


According to PCMag's survey, operating system isn't the biggest factor in why customers choose one smartphone over another. 33 percent cited price as the reason for picking an iOS device or an Android device, while 26 percent said brand mattered. 19 percent said that operating system was the main reason for choosing iOS or Android.

PCMag also shared a few other interesting data points that came from the Apple and Android customers it surveyed. Among customers who made a switch to a new operating system or are considering making a switch, 56 percent said they didn't care about new smartphone releases.

34 percent said they buy a new phone when their contract is up, and 17 percent said they make a new phone purchase only when they break the screen on their current phone.

Apple may see a new wave of Android switchers over the course of the next few months with the launch of the 2018 iPhones. Android switchers typically choose larger "Plus" sized iPhones when switching and Apple is set to debut an iPhone with a 6.5-inch OLED display, the company's biggest iPhone screen to date.

6 1 inch iphone glass

Glass panels for the three iPhones coming in 2018

The 6.5-inch OLED iPhone will be sold alongside a 5.8-inch OLED iPhone and a 6.1-inch iPhone with an LCD and a lower price tag, which could also lure Android users. Rumors have suggested the 6.1-inch iPhone, which will offer up Face ID and an edge-to-edge design, could be priced somewhere around $700.

Tag: Android

Top Rated Comments

benface Avatar
75 months ago
More people switched to Android than people switched to iOS for “better customer service”?!?! What customer service does Android even have???
Score: 37 Votes (Like | Disagree)
redheeler Avatar
75 months ago
I'm surprised Better user privacy and security isn't a category. That alone is enough reason to switch to iOS in my opinion.
Score: 37 Votes (Like | Disagree)
Micool1 Avatar
75 months ago
Wait, there are people who switch to Android for better customer service and faster software updates?!
Score: 19 Votes (Like | Disagree)
luvbug Avatar
75 months ago
Hmmm ... "security/privacy" wasn't even a category????? "Ecosystem", anyone, anyone?? I never really thought much of PCMag anyway.
Score: 15 Votes (Like | Disagree)
Marcos1 Avatar
75 months ago
Yah know, Samsung ain't the only android phone manufacturer.:rolleyes: And Apple's CS ain't the best in the world. Hail, my wife had to wait for nearly an hour just to have a Genius look at her iPhone. There are lots of smaller manufacturers have outstanding CS. Very easy to talk to customer service rep and no lines. With big corps, you're just a number.

As for software updates. I'll have whatever they're smoking:D unless they mean custom ROMs (highly unlikely). Custom ROMs are updated weekly, even nightly. With android manufacturer's ROM, you're lucky to get ANY update.o_O
Apple does have the best customer service in the world. Check consumer reports and others.
Score: 12 Votes (Like | Disagree)
KPandian1 Avatar
75 months ago
I am amused at the better customer service and faster software updates reasons for leaving iOS to Android.

@CerebralX - the comparison is correct; no other way here.
Score: 11 Votes (Like | Disagree)

Popular Stories

iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...