Just a few days after Bloomberg revealed Apple's revamped India strategy, including changes that the company hopes will boost its lackluster smartphone market share in the country, a report by Reuters today has pointed out another hurdle for Apple's India plan.

The new report concerns Apple's work with the Telecom Regulatory Authority of India (TRAI) over the development of an anti-spam iPhone app, which dates back nearly two years. Indian users constantly have to deal with spam phone calls, leading to the government's decision to build its own smartphone app that would let users mark and report spam callers.

iphones india flag
Reuters previously reported in March that work on the app was deadlocked as Apple continuously raised concerns over the privacy implications of allowing the app broad access to customers' calls and text logs. Following months of Apple pointing out privacy loopholes in the app -- which has been available on Android in India since 2016 -- TRAI last month threatened Apple by stating that its smartphones could be "derecognized" from the country's networks.

This means that while iPhones would still be available for purchase in India, users would not be able to connect to any supported cellular network and would lose many of the features that they likely purchased the iPhone for. TRAI's derecognition threat was specified in a letter sent to Indian telecom firms over the summer, notifying the firms that TRAI would give them six months notice to derecognize devices from their networks if the phones in question do not support the anti-spam app.

With that ticking clock looming for Apple, the company recently asked for the clause about derecognition to be removed:

“We look forward to working with TRAI to address the issue of unsolicited commercial communications, while simultaneously ensuring that we fully honor our commitment to protect the privacy and security of our users,” Apple’s head of public policy in India, Kulin Sanghvi, wrote in the letter which was seen by Reuters.

In response to Apple's own letter, TRAI chairman R.S. Sharma said that derecognition could not be "quashed or challenged" by writing a letter, and suggested the disagreement between the two could end up in court:

“The most appropriate way to challenge this is in court,” he said.

As of now, no legal action has yet been taken by either side. The drama over the anti-spam app is just one of numerous headaches for Apple in India, in the past few months including ever-increasing taxes on imported smartphones, rising iPhone prices because of such taxes, and user frustration with poor Apple services.

According to people familiar with the company's plans, its new strategy in India includes better and longer-lasting retail deals with higher sales targets, the opening of official Apple retail stores in India, "overhauling" the company's relationship with independent retailers, and improving apps and services "aimed more closely at Indians." The company is said to focus specifically on Apple Maps in the services area with a "revamped" version of the app coming to Indian users by 2020.

Tag: India

Top Rated Comments

whyamihere Avatar
45 months ago
The irony of India complaining about spam calls is not lost on me. :rolleyes:
Score: 12 Votes (Like | Disagree)
TimmeyCook Avatar
45 months ago
Apple, drop India.

Not worth the effort.

The pissing contest with google is just not worth it, because they'll never sell anything there, the average Indian is 2x poorer than the average Chinese and Google and Microsoft love to dump money in that country without any ROI.

People that still want the iPhone are people that will be okay in smuggling them for cheaper than retail.
Score: 8 Votes (Like | Disagree)
TheShadowKnows! Avatar
45 months ago
"Apple continuously raised concerns over the privacy implications of allowing the app broad access to customers' calls and text logs."

Noted. Commendable! Kudos! Atta-boy!

But, but, but... What about China?
Is such concern ameliorated given the potential profit derived off the Chinese marketplace?
Score: 6 Votes (Like | Disagree)
rjtyork Avatar
45 months ago
I get a crap ton of those stupid robo calls as well. I really wish Siri would answer unknown callers, find out what they want, and then shoot me a text to ask if I want to answer it and take a message when I say no.
Score: 5 Votes (Like | Disagree)
Naraxus Avatar
45 months ago
Apple should bet instead in Europe, and mainly the Eastern Europe. That's where the people that can actually afford iPhones and use them as smartphones are meant.
Nice elitist attitude you have you there. So basically what your saying is "F*** poor people."?
Score: 4 Votes (Like | Disagree)
Naraxus Avatar
45 months ago
Is having an iPhone a human right?
Nice dodge. We're not talking human rights but your pompous attitude that somehow people who can't afford iPhones are less than those who can. Your quote was "That's where the people that can actually afford iPhones and use them as smartphones are meant" So somehow people in India are lesser people because they can't afford iPhones as opposed to people in Europe who can?
Score: 4 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...