Apple Removes Apps From iTunes Affiliate Program

Apple today announced that it is removing iOS and Mac apps from its affiliate program, which means websites who share links to Apple apps will no longer be able to earn affiliate revenue for directing traffic to Apple's App Stores.


According to Apple, it has made the decision to remove apps from its affiliate program due to the launch of the revamped App Stores for iOS and Mac. Apple rolled out a revamped iOS App Store in iOS 11, and is planning to introduce a new Mac App Store in macOS Mojave.
Thank you for participating in the affiliate program for apps. With the launch of the new App Store on both iOS and macOS and their increased methods of app discovery, we will be removing apps from the affiliate program. Starting on October 1st, 2018, commissions for iOS and Mac apps and in-app content will be removed from the program. All other content types (music, movies, books, and TV) remain in the affiliate program.
Apple currently offers its affiliate partners 7 percent of the money generated from an iTunes related purchase, including apps. Last year, Apple attempted to drop that rate to 2.5 percent on apps, but kept it at 7 percent after backlash from developers and publishers. Commission rates were, however, dropped to 2.5 percent on in-app content.

Apple plans to remove commissions for iOS apps, Mac apps, and in-app content from its affiliate program starting on October 1, 2018. Other content, including music, movies, books, and TV, will remain in the affiliate program.



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2 weeks ago

"Mac App Store in iOS 12" ... um shouldn't that be in macOS Mojave 10.14


Yes, thanks. I wrote this in a bit of an astonished daze. It's very bad news for small sites like AppShopper and TouchArcade that really rely on this revenue and have directed traffic to Apple's App Stores for YEARS. :(
Rating: 15 Votes
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2 weeks ago

This will really hurt small [and medium] size websites that do app and game reviews. Quite disappointing Apple would go this route. :(


You mean click bait mills.
Rating: 13 Votes
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2 weeks ago
This will really hurt small [and medium] size websites that do app and game reviews. Quite disappointing Apple would go this route. :(
Rating: 11 Votes
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2 weeks ago

Yes, thanks. I wrote this in a bit of an astonished daze. It's very bad news for small sites like AppShopper and TouchArcade that really rely on this revenue and have directed traffic to Apple's App Stores for YEARS. :(


On the plus side it puts an end to a lot of the garbage ones too. Far too many use shady techniques and crap reviews to bring traffic in.

Any decent site should have other sources of monetization. Relying on just one or two is stupidity.

I'm sure Arnold will be fine with the many other ways he monetizes MacRumors, AppShopper, and TouchArcade.
Rating: 10 Votes
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2 weeks ago

Yes, thanks. I wrote this in a bit of an astonished daze. It's very bad news for small sites like AppShopper and TouchArcade that really rely on this revenue and have directed traffic to Apple's App Stores for YEARS. :(

Anything to further pad Little Timmy's wallet no matter who it hurts is fine by him....
Rating: 10 Votes
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2 weeks ago
I guess this means all the deal tracking services will come to an end. The least Apple should do is resurrect Wish List feature that was removed on iOS 11.
Rating: 9 Votes
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2 weeks ago
RIP AppShopper
Rating: 9 Votes
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2 weeks ago

You mean click bait mills.


No, you're wrong about that. Don't know where that even comes from, unless you're not familiar with sites like Appsliced, etc.

I think they do a lot. For one thing, they allow you to research the apps, will e-mail you recommendations if you subscribe, Appsliced keeps an ongoing record of price fluctuations and offers recommendations on whether to buy now or later, suggest a target price based on pricing history, and they will, upon request, notify you when an app reaches your desired price. It's a lot of work (I have spoken to the site owner) and deserving of compensation. I am beginning to think this is the age of the intolerable, shameless greed ruling the day, "screw you, Jack, I'm all right."

Apple hasn't been the company I knew for quite some time, and the fans will continue to enrich them no matter what. Their stuff is pretty and, when it works and is not being shafted by another not-ready-for-release update, elegant and usable. But like many large corporations, they're all about the shareholders and the money. This is a slap in the face directed at people who helped put their underpowered toy on the map and make it a part of tech history. It is despicable in my opinion and getting harder to support.
Rating: 7 Votes
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2 weeks ago
"Mac App Store in iOS 12" ... um shouldn't that be in macOS Mojave 10.14
Rating: 5 Votes
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2 weeks ago
AppShopper and TouchArcade aren't good, they are excellent.

But for those good sites, there are hundreds of click bait mills who are good for nothing besides peddling crap overpriced software that burns costumers away from the AppStore.

No affiliate links shouldn't impede anything. There are lots of magazines covering PlayStation, Nintendo, Xbox, etc. and they get nothing if a costumer buys a game from their recommendation.

Also, there's an inherent incentive to give good reviews to any piece of crap game as long as it's expensive, and bad reviews to good software that's actually good.
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I wonder if Apple is trying to squeeze out google and Facebook, with smaller sites being caught in the crossfire.


Those App placements that appear on Facebook, it's advertising paid the devs beforehand.
Rating: 4 Votes
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