Apple today announced that it is removing iOS and Mac apps from its affiliate program, which means websites who share links to Apple apps will no longer be able to earn affiliate revenue for directing traffic to Apple's App Stores.

itunes affiliates
According to Apple, it has made the decision to remove apps from its affiliate program due to the launch of the revamped App Stores for iOS and Mac. Apple rolled out a revamped iOS App Store in iOS 11, and is planning to introduce a new Mac App Store in macOS Mojave.

Thank you for participating in the affiliate program for apps. With the launch of the new App Store on both iOS and macOS and their increased methods of app discovery, we will be removing apps from the affiliate program. Starting on October 1st, 2018, commissions for iOS and Mac apps and in-app content will be removed from the program. All other content types (music, movies, books, and TV) remain in the affiliate program.

Apple currently offers its affiliate partners 7 percent of the money generated from an iTunes related purchase, including apps. Last year, Apple attempted to drop that rate to 2.5 percent on apps, but kept it at 7 percent after backlash from developers and publishers. Commission rates were, however, dropped to 2.5 percent on in-app content.

Apple plans to remove commissions for iOS apps, Mac apps, and in-app content from its affiliate program starting on October 1, 2018. Other content, including music, movies, books, and TV, will remain in the affiliate program.

Top Rated Comments

jclo Avatar
77 months ago
"Mac App Store in iOS 12" ... um shouldn't that be in macOS Mojave 10.14
Yes, thanks. I wrote this in a bit of an astonished daze. It's very bad news for small sites like AppShopper and TouchArcade that really rely on this revenue and have directed traffic to Apple's App Stores for YEARS. :(
Score: 18 Votes (Like | Disagree)
az431 Avatar
77 months ago
This will really hurt small [and medium] size websites that do app and game reviews. Quite disappointing Apple would go this route. :(
You mean click bait mills.
Score: 13 Votes (Like | Disagree)
Naraxus Avatar
77 months ago
Yes, thanks. I wrote this in a bit of an astonished daze. It's very bad news for small sites like AppShopper and TouchArcade that really rely on this revenue and have directed traffic to Apple's App Stores for YEARS. :(
Anything to further pad Little Timmy's wallet no matter who it hurts is fine by him....
Score: 11 Votes (Like | Disagree)
vjl323 Avatar
77 months ago
This will really hurt small [and medium] size websites that do app and game reviews. Quite disappointing Apple would go this route. :(
Score: 11 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
77 months ago
Yes, thanks. I wrote this in a bit of an astonished daze. It's very bad news for small sites like AppShopper and TouchArcade that really rely on this revenue and have directed traffic to Apple's App Stores for YEARS. :(
On the plus side it puts an end to a lot of the garbage ones too. Far too many use shady techniques and crap reviews to bring traffic in.

Any decent site should have other sources of monetization. Relying on just one or two is stupidity.

I'm sure Arnold will be fine with the many other ways he monetizes MacRumors, AppShopper, and TouchArcade.
Score: 10 Votes (Like | Disagree)
spyguy10709 Avatar
77 months ago
RIP AppShopper
Score: 9 Votes (Like | Disagree)

Popular Stories

iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
WWDC24 Live Coverage Article

WWDC 2024 Apple Event Live Keynote Coverage: iOS 18, Apple's AI Push, and More

Monday June 10, 2024 9:20 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements with a focus on Apple's efforts to infuse AI throughout its operating systems and apps....
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
iPad Air 5

New: iPadOS 18 Drops Support for These iPad Models

Monday June 10, 2024 4:16 am PDT by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. In other words, iPadOS 18 will drop support for the 10.5-inch iPad Pro and the second-generation 12.9-inch iPad Pro. Support for the sixth-generation iPad, which uses the...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...