Logitech Acquires Blue Microphones for $117 Million in Cash

Tuesday July 31, 2018 1:41 AM PDT by Tim Hardwick
Logitech has announced its acquisition of Blue, the California-based maker of studio-quality microphones, in a $117 million cash deal.

Blue, creator of the popular Yeti and Snowball microphone lines, will join Logitech's portfolio of other brands, which includes Jaybird, Ultimate Ears, and ASTRO gaming.


In a blog post, Logitech CEO Bracken Darrell explained how the acquisition would allow the firm to expand into the growing broadcast market and complement its existing range of accessory products.
Logitech's acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people's passions (from music to blogging) to life. Joining with Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our existing gaming, PC webcam and audio categories.
In a separate blog post, Blue Microphones CEO John Maier said he was "super excited" about the partnership, which would allow his firm to continue making "the coolest microphones on the planet".
All of us here at Blue will keep creating cool stuff for professional musicians, gamers, podcasters, YouTubers, and streamers; Logitech will help us conquer the world. It's a great partnership full of possibilities.
Logitech has gained a favorable reputation for acquiring companies with a view to investing in established brands, so the purchase shouldn't overly concern fans of Blue products going forward.

Tag: Logitech
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Isidore
3 weeks ago

Is there a single reason for a cash deal except avoiding taxes?

You clearly have no idea what ‘cash’ means in the context of buying the shares of another company. It just means buying the shares for money rather than for example exchanging them for shares or bonds in Logitech. There are no used $100 bills in brown paper bags. The ‘cash’ will be in the form of bank transfers.
Rating: 12 Votes
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cicalinarrot
3 weeks ago
$117 Million in Cash.
Logitech CEO be like "Honeyyy! Where's my suitcase? ...no, not that one, the big one!"
Rating: 5 Votes
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TheYellowAudi
3 weeks ago

('//www.macrumors.com/2018/07/31/logitech-acquires-blue-microphones/')


Logitech has announced its acquisition of Blue ('http://www.bluedesigns.com'), the California-based maker of studio-quality microphones, in a $117 million cash deal.

Blue, creator of the popular Yeti ('http://www.bluedesigns.com/youtube-and-podcasting/#') and Snowball ('http://www.bluedesigns.com/products/snowball-studio/') microphone lines, will join Logitech's portfolio of other brands, which includes Jaybird, Ultimate Ears, and ASTRO gaming.



In a blog post ('https://blog.logitech.com/2018/07/30/logitechs-micing-up-with-blue/'), Logitech CEO Bracken Darrell explained how the acquisition would allow the firm to expand into the growing broadcast market and complement its existing range of accessory products.
In a separate blog post ('http://blog.bluedesigns.com/posts/logitech-steps-up-to-the-mic'), Blue Microphones CEO John Maier said he was "super excited" about the partnership, which would allow his firm to continue making "the coolest microphones on the planet".
Logitech has gained a favorable reputation for acquiring companies with a view to investing in established brands, so the purchase shouldn't overly concern fans of Blue products going forward.

Article Link: Logitech Acquires Blue Microphones for $117 Million in Cash ('//www.macrumors.com/2018/07/31/logitech-acquires-blue-microphones/')

[doublepost=1533043022][/doublepost]Dear Logitech,
Don't eff up Blue Mics like you did Ultimate Ears by diluting quality for mass market appeal. but I know you will.
Rating: 3 Votes
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TimmeyCook
3 weeks ago
Audio hardware must be the tech segment that has the largest margins ever.
Rating: 2 Votes
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mdriftmeyer
3 weeks ago
Let's hope they operate independently and Logitech doesn't touch their professional audio mics and more. Otherwise, I've got to find another brand of XLR condensor mics for recording.
Rating: 2 Votes
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Jupeman
3 weeks ago
I just bought my second Baby Bottle mic today. In before the change, lol.
Rating: 1 Votes
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minivini
3 weeks ago

What is the connection between paying cash and tax avoidance? The tax consequence is the same whether the deal is financed with debt, equity, or cash.


A cash deal means they paid traditionally, as opposed to a stock trade or takeover. “Cash” deals usually give the buyer more leverage when looking at the debts owed.
[doublepost=1533054091][/doublepost]

I think that Blue will only get better with Logitech's investment.


They did the opposite to Ultimate Ears.
Rating: 1 Votes
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tallscot
3 weeks ago
Buy all your competitors so you can set your own prices versus the market.
Rating: 1 Votes
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minivini
3 weeks ago

[doublepost=1533043022][/doublepost]Dear Logitech,
Don't eff up Blue Mics like you did Ultimate Ears by diluting quality for mass market appeal. but I know you will.


Dear lord they borked UE. They dropped to mediocre mid grade quality with barrel scraping customer service. I couldn’t imagine replacing my pre Logitech UE triple.fi with the current iteration. With Logitech’s dismal customer service, that would be too expensive a gamble. I’ll never buy another Logitech product unless there simply is no other option. It’s a shame, as Blue definitely made some high quality stuff.
Rating: 1 Votes
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Superhai
3 weeks ago

Audio hardware must be the tech segment that has the largest margins ever.

The issue is rather when Logitech designers discovered the “less is more”-mantra, they reconned it must mean less quality for a premium.
Rating: 1 Votes
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