Apple Business Chat Expands to Dish Network, Philadelphia Phillies, American Express, and Others

Apple Business Chat, which is customer service through iMessage, is expanding to a total of 10 new partners and technology platforms.


Apple on Friday announced that satellite TV provider DISH, concessions operator Aramark, hotel chain Four Seasons, food and gift producer Harry & David, and credit card company American Express are adopting the service.

Here's the rundown from Apple:

• Aramark is launching a 10-game pilot of "Brew2You" at Citizens Bank Park, home of the Philadelphia Phillies. By scanning a QR code on their seat back, fans in three sections can use Business Chat to order beer or water and have it delivered to their seat.
• DISH Network is deploying Business Chat to customers nationwide, to allow them to contact a live agent to ask questions, make account changes, and schedule an appointment. They can also use their credit card on file to order a pay-per-view movie or sporting event.
• Four Seasons will enable guests to search for any Four Seasons property and instantly engage Four Seasons Chat, a multi-lingual chat service, helping guests to engage with Four Seasons teams anywhere, at any time, for any need.
• Harry & David customers can chat with a gift concierge about a product or service, or ask any other questions they might have.
• American Express is kicking off a pilot program for card members to get account information such as their balance, payment due dates, points balance, as well as ask for a card replacement, dispute a charge, get information about their card benefits, and more.

Apple also announced five new technology platforms supporting Business Chat, including Cisco, eGain, Kipsu, Lithium, and Quiq, that businesses can integrate with to handle routing of inbound communications and so forth.

Apple Business Chat also powered the official concierge service for Cannes Lions in June, with LivePerson.

Apple Business Chat launched in iOS 11.3 in March, enabling iPhone and iPad users to ask for information, schedule appointments, make purchases, and complete other customer service tasks directly in the Messages app.

Other companies using Business Chat include Apple itself, Discover, Hilton, The Home Depot, Lowe's, Marriott, Newegg, T-Mobile, Ameritrade, Wells Fargo, and 1-800-Flowers. Apple says it has seen "strong interest" in the service.

Business Chats must be initiated on an iPhone or iPad, but they can be continued on any other iPhone, iPad, Mac, or Apple Watch signed into the same Apple ID. You can start a conversation by searching for a business in Maps, Safari, Siri, or Search and tapping on the Messages bubble where available.