Instagram Launches New 'IGTV' Video Hub for Longer-Form Content [Updated]

by

Instagram today announced the launch of IGTV, a new video streaming service that's designed to compete with YouTube. The news was shared during a live broadcast from Instagram's headquarters in San Francisco.

With the launch of IGTV, which is mobile first and built with smartphones in mind, content creators on Instagram can now upload videos that are as long as one hour to Instagram, up from a single minute.

instagramigtv
IGTV focuses on full-screen vertical video, with the ability to interact with other users while watching videos. Anyone can upload IGTV content to Instagram starting today.

Longer-form video content on the social network can be discovered through the IGTV section of the Explore Tab, with Instagram highlighting popular videos from well-known Instagram users. Instagram is also releasing a standalone IGTV app that's going to launch in the next few weeks.

instagramigtv2
In the upcoming IGTV app, content will begin playing as soon as it's opened, which Instagram says is meant to be "just like turning on the TV." You'll be able to watch content from people you already follow on Instagram, with the new app also suggesting content based on your interests.

IGTV has channels that are based around creators. When you follow a creator, their content will be displayed for you to watch.

Instagram today also announced that it now boasts 1 billion monthly active users, giving it a huge user base for the new IGTV video service.

Update: The new IGTV app is now available for download from the iOS App Store. [Direct Link]

Top Rated Comments

techpr Avatar
32 months ago
1 Hour Long Vertical Videos, just perfect!

/s
Score: 16 Votes (Like | Disagree)
H3LL5P4WN Avatar
32 months ago
I miss the days when Instagram was iOS-only and an independent company.
Score: 15 Votes (Like | Disagree)
al256 Avatar
32 months ago

I long for the days when YouTube, a Google company, was Android-only. :cool:

YouTube was a bundled app in iPhone OS 1.0. Even though Android was in development, there were no Android phones on the market. This made-up example is just the worst.

I fear for future generations trying to learn facts in a sea of unending misinformation.
Score: 11 Votes (Like | Disagree)
Mikey44 Avatar
32 months ago

THOTS?

Something that these youngins came up with. According to Urban Dictionary (source of all great things /s) it stands for 'That Ho over There' because that's something that normal people say in day to day conversations.

Social media has destroyed society. In fact one of my coworkers was complaining that her new husband isn't an 'Instagram Husband' which I don't even know what that means, let alone why one would be complaining about it.
Score: 9 Votes (Like | Disagree)
adamjackson Avatar
32 months ago
Are they paying creators? The only reason I exclusively upload to YouTube is because I make $300-$400 a month on YouTube. If Instagram, Vimeo and Snapchat want to pay me, I'm happy to upload there as well.
Score: 7 Votes (Like | Disagree)
H3LL5P4WN Avatar
32 months ago

1. Just to play devils advocate, have you ever conducted user research to find out that user's don't want this?
2. Apple is famous for giving users what they didn't know they wanted. Maybe Instagram can pull it off too.

When has facebook ever given us something we didn't know we wanted? For that matter, when has facebook ever given us something we did want?

IG (and FB) users: Give us back chronological feeds.

IG/FB: HERE'S 60 MINUTE VERTICAL VIDEOS!
Score: 7 Votes (Like | Disagree)

Top Stories

windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
MacBooks black friday

Apple Black Friday 2020: Best Mac and MacBook Deals

Thursday November 26, 2020 8:29 pm PST by
For Black Friday 2020, many retailers have solid deals on a variety of Macs. Apple's new M1 Macs are ones everyone wants right now, but because they're so new, deals on them are fairly sparse, although we are seeing some modest discounts. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps...
Top Stories 38 Feature

Top Stories: Black Friday Deals, Redesigned MacBooks, Hands-On With Apple's M1 Macs

Saturday November 28, 2020 6:00 am PST by
With Apple's holiday hardware lineup seemingly all set, attention this week turned to the shopping end of things with Apple and other retailers rolling out their Black Friday deals. That wasn't the only news this week, however, as we've continued to learn more about Apple's new M1-based Macs and we've even heard some fresh rumors about redesigned Mac notebooks coming next year, so read on...
General black friday 20 sale feature 2

Apple Black Friday 2020: Our Top Picks

Friday November 27, 2020 6:16 am PST by
Black Friday shopping has officially kicked off across the United States, and we've been collecting the best deals for Apple's iPads, Macs, AirPods, the HomePod, Apple Watch, and more in separate articles. In order to further streamline your Black Friday shopping this year, we've put together this quick list of our top picks of the overall best Apple-related bargains happening today. Note:...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...