Apple to Develop Kids Programming in Partnership With Sesame Workshop

Apple is partnering up with Sesame Workshop to create a range of programming for children, reports Variety. The partnership was established by Zack Van Amburg and Jamie Erlicht, who have been heading up Apple's video efforts.

Sesame Workshop is a non-profit organization that develops educational children's programs such as "Sesame Street," a popular, well-known, long-running program for kids.


According to the terms of the deal, Sesame Workshop will develop live-action and animated series, along with an Apple-exclusive puppet series. Content created for Apple will be original and will not include "Sesame Street," which airs on PBS and HBO.


Apple has already signed deals for more than a dozen original television programs, but thus far, the series it is producing have not included content for children.

Apple is, however, rumored to be pursuing a deal with Cartoon Saloon, which has previously produced animated films aimed at both children and adults, including "The Secret of Kells," "The Song of the Sea," and "The Breadwinner."

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Top Rated Comments

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30 months ago
Apple should place their priority on updating their vintage computers ahead of making children's kids TV programs. Lost focus and direction. Let's see: Update the Mac Pro or make Sesame muppets?
Score: 5 Votes (Like | Disagree)
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30 months ago

Apple seems to be making a lot of very expensive shows with big celebrities, big name directors and producers, and big production companies, whilst simultaneously looking incredibly boring...

I hope they prove me wrong.

It may just be that you're not the target market. Kids programming, if done right, is a huge draw. I'm guessing all of their programming will be on a subscription basis, like Netflix. If they do provide compelling kids programming, that will pull in a LOT of families which will lead to a trickle down effect for the rest of the programming. It's a smart move.
Score: 5 Votes (Like | Disagree)
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30 months ago
Apple seems to be making a lot of very expensive shows with big celebrities, big name directors and producers, and big production companies, whilst simultaneously looking incredibly boring...

I hope they prove me wrong.
Score: 3 Votes (Like | Disagree)
Avatar
30 months ago
Everyday Apple seems more interested in becoming a entertainment company than a technology company.
Score: 2 Votes (Like | Disagree)
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30 months ago

Apple is failing to indoctrinate the millennial generation so why not go straight for the youngest of them all.

Huh?

http://www.businessinsider.com/apple-iphone-popularity-teens-piper-jaffray-2018-4
Score: 2 Votes (Like | Disagree)
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30 months ago
This is awesome. They should have a channel that plays nothing but Sesame Street and Mister Roger's Neighborhood.
Score: 2 Votes (Like | Disagree)

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