WSJ: Apple Expects Lower-Priced LCD Models to Represent Majority of iPhone Sales in Upcoming 2018 Lineup

Apple is widely rumored to introduce three new iPhone models in September, including a second-generation iPhone X, a larger version dubbed the iPhone X Plus, and a lower-priced but lesser-featured version.

trio iphones ios
Given the iPhone X Plus is expected to have an OLED display, like the iPhone X, it would be reasonable to assume that the majority of iPhones that Apple plans to manufacture in 2018 will be of the OLED variety. According to The Wall Street Journal, however, that might not be how things play out.

The report cites sources involved with Apple's supply chain who claim that Apple now expects LCD models to make up the majority of iPhone sales in its upcoming lineup, expected to be released this fall.

Apple initially wanted roughly equal production of iPhone models with LCDs and OLED displays, but now plans to make more of the LCD model, referring to the rumored lower-priced, lesser-featured 6.1-inch iPhone, as it supposedly anticipates strong customer demand for the more affordable X-like model.

It's not entirely clear if "LCD models" will include iPhone 7, iPhone 8, and iPhone SE models, which will likely remain for sale alongside the 2018 iPhones, and would certainly help tip the scale towards LCD.

The Wall Street Journal says Apple's plans are a "sign of consumers' sensitivity to the price of smartphones," citing analysts who believe demand was weaker than their initial forecasts for the iPhone X "due mainly to its price tag." The flagship device is priced from $999 in the United States.

The report adds that Apple will likely retain at least one lower-priced, LCD-based iPhone in its 2019 lineup too, rather than shift entirely to OLED, to ensure customers have an affordable option to choose from.

A report out of Korea last month said Apple will switch to OLED for all of its 2019 iPhones, a claim that some analysts had already cast doubts on.

Apple analyst Ming-Chi Kuo, now with research firm TF International Securities, expects the next iPhone X to start at $800-$900, the so-called iPhone X Plus to start at $900-$1,000, and the 6.1-inch iPhone to start at $600-$700 in the United States, with orders for all three beginning in September.

Kuo has previously said the 6.1-inch iPhone will have a nearly edge to edge display, with a notch for Face ID, but with tradeoffs, including an LCD instead of OLED display, an aluminum frame rather than stainless steel, no 3D Touch, and a single-lens rather than dual-lens rear camera system.

If accurate, many customers may indeed opt for what is essentially a budget iPhone X, with a $300 to $400 cheaper price tag. That doesn't mean the current iPhone X was too expensive, though, as in February, Apple said it was the "top selling iPhone" every week since it launched in early November.

Tag: wsj.com
Related Forum: iPhone

Top Rated Comments

DJMarty Avatar
58 months ago
Yay. Means more high end models available for me!

iPhone Poverty Edition was way funny tho....
Score: 11 Votes (Like | Disagree)
44267547 Avatar
58 months ago
There is not a single reason to use 3D Touch.
I completely disagree. I use 3D Touch regularly, and the best part about it is the shortcut navigation. I can access parts of my email, third-party applications, messages, peek/pop are great for photos. It’s merely a convenience tool. The problem with 3D Touch is, many don’t know about it and it’s functionality, because Apple doesn’t market this specifically.

In iOS 12 you’ll be able to move the cursor by pressing and holding the spacebar.
You do realize that in iOS 11 you can use the same feature by dragging the cursor by holding down the space bar with the keyboard.
Score: 11 Votes (Like | Disagree)
trusso Avatar
58 months ago
Dear Apple,
[LIST=1]
* Upgrade the specs on the iPhone SE.
* Leave everything else as-is.

Same goes for the Macintosh line-up:
[LIST=1]
* Take your 2012 Mac Pro, MacBook Pro, et cetera.
* Leave the outside untouched.
* Upgrade internal specs.
* Repeat each year.

There! I've fixed Apple. :)

You see, Tim? You don't need all those "brainstorming" meetings to figure out what people want in their Macs. It's really this simple...




*** waits patiently for the thinner/slimmer/better crowd to chime in about how behind-the-times I am, blissfully unawares of how they've been brainwashed into aligning their values with that of the corporate behemoths who are slowly screwing them in the :mad: ***
Score: 9 Votes (Like | Disagree)
Kaibelf Avatar
58 months ago
In other news, my local McDonald's sells more units from the dollar menu than my local steakhouse does through their prix fixe menu. I'm fine with paying for a very nice dinner once a year, but I understand that many are only ever up for the quarter pounder.
Score: 8 Votes (Like | Disagree)
bhodinut Avatar
58 months ago
No 3D Touch no sale for me.
I've turned off 3D Touch off on my X. I don't see the point. I could live without it.
Score: 8 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
58 months ago
But... but... the other guys said all models would be OLED..... Even the iPhone Poverty Edition would get all the same stuff the high-end did....
Score: 7 Votes (Like | Disagree)

Popular Stories

Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iOS 16

Apple Still Has These 5 Things to Release Heading Into 2023

Thursday December 1, 2022 7:12 am PST by
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...
iOS 16

Apple Seeds Fourth Betas of iOS 16.2 and iPadOS 16.2 [Update: Public Beta Available]

Thursday December 1, 2022 10:16 am PST by
Apple today seeded the fourth betas of upcoming iOS 16.2 and iPadOS 16.2 updates to developers for testing purposes, with the betas coming two weeks after Apple seeded the third betas of iOS 16.2 and iPadOS 16.2. Registered developers are able to download the iOS 16‌.2 and iPadOS 16.2 profiles from the Apple Developer Center, and once installed, the beta is available over the air. iOS...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
apple ar headset concept 2

Apple Now Calling AR/VR Headset Operating System 'xrOS'

Thursday December 1, 2022 12:57 pm PST by
Apple has decided to call the software that will run on its upcoming AR/VR headset "xrOS," an update from the original "RealityOS or "rOS" naming the company was planning on, according to Bloomberg. Render created by Ian Zelbo based on rumored information The name change comes as Apple begins to prepare for the launch of the headset, which is expected at some point in 2023. The headset will...