YouTube Testing Non-Chronological Video Order in Subscription Feeds for Some Users

by

Following in the footsteps of companies like Facebook, Instagram, and Twitter, YouTube this week confirmed that it is "experimenting" with a way to organize its users Subscription Feeds that removes reverse chronological order and uses algorithms to "personalize" the video order. The news came from the @TeamYouTube Twitter account after it responded to a disgruntled user (via iGeneration).


YouTube's Subscription Feed traditionally begins with a "Today" banner, presenting users with a reverse chronological list of every video that has been posted by the YouTubers they subscribe to, going back to "Yesterday," "This Week," "This Month," etc. For those in the experiment, this order is replaced with what Team YouTube calls a "personalized order," which appears to use a viewer's watch history and other factors to recommend videos from their subscriptions that the company thinks the user will want to watch.

YouTube already presents "Recommended" videos on its homepage and in the sidebar of other videos, leading many YouTubers to respond negatively to the change of the last chronological list of videos that could be found on the service. It's unclear what platforms the experiment is currently taking place on, but if it launches for all users it would likely affect YouTube across mobile, desktop, TV, and more.

Using algorithms to surface content has long been popular among social media networks. Facebook's News Feed has done this for years, and Instagram followed in March 2016 stating that as it's grown its users "often don’t see the posts [they] might care about the most," although the company has made slight tweaks to the algorithms since then. For its part, Twitter as a whole still shows tweets from new to old, but it does choose to surface non-chronological content with features like "In case you missed it," displaying followers' liked tweets among your own, ads, and more.

Tag: YouTube

Top Rated Comments

(View all)
Avatar
26 months ago
YouTube, quit messing with the feed. I don't want to see people's videos out of order. If I've subscribed to them, just show me their videos. Go back to how you worked in 2010 with regards to subscribing to people and we'll be happier (and so will the creators).
Score: 26 Votes (Like | Disagree)
Avatar
26 months ago
Why do these companies hate chronological order? I've never heard of one. single. person say they miss an important post due to being in chronological order, but I've heard of plenty being missed because of algorithms.
Score: 23 Votes (Like | Disagree)
Avatar
26 months ago
Does anybody actually like non-chronological order? It seems to me it all it does is messes with our internal expectations of timekeeping/bookmarking and the only advantage is pushing promotional posts/similar. Which to a business makes sense, but to users... well, you won't have much business if you have no users.
Score: 20 Votes (Like | Disagree)
Avatar
26 months ago
I absolutely hate these non-chronological order timelines. I hope they go in the direction of twitter and have an opt-out option
Score: 10 Votes (Like | Disagree)
Avatar
26 months ago
The reason Twitter and Facebook and now Youtube are going to non sequential postings even though consumers don’t usually like it is because the people who ARE paying for these services have an economic reason for grouping like-themed material together instead of showing them chronologically.

You are the product not the customer. And since there are only a few options about services like Facebook or Twitter etc.you have no real choice. There isn’t anything you can do about your viewing/reading options beyond putting up with it or quit doing it.
Score: 6 Votes (Like | Disagree)
Avatar
26 months ago
What a joke. Seems to me like YouTube needs some competition.
Score: 6 Votes (Like | Disagree)

Top Stories

'This App is No Longer Shared' iOS Bug Preventing Some Apps From Opening

Friday May 22, 2020 3:58 pm PDT by
An app bug is causing some iOS users to be unable to open their apps, with affected iPhone and iPad users seeing the message "This app is no longer shared with you" when attempting to access an app. There are multiple complaints about the issue on the MacRumors forums and on Twitter from users who are running into problems. A MacRumors reader describes the issue:Is anyone else experiencing...

Apple Reissuing Numerous iOS App Updates, Potentially Related to Recent 'This App is No Longer Shared' Bug

Sunday May 24, 2020 9:13 pm PDT by
Over the past few hours, a number of MacRumors readers have reported seeing dozens or even hundreds of pending app updates showing in the App Store on their iOS devices, including for many apps that were already recently updated by the users. In many cases, the dates listed on these new app updates extend back as far as ten days. Apple has not shared any information as to why updates for...

Top Stories: Apple Glass and iPhone 12 Rumors, iOS 13.5 Update, and More!

Saturday May 23, 2020 6:00 am PDT by
It was another big week for rumors this week, with a flurry of reports about Apple's augmented reality glasses, the iPhone 12, and Apple's "AirPods Studio" over-ear headphones. This week also saw the release of iOS 13.5, bringing a number of health-related updates to Apple's mobile devices. Subscribe to the MacRumors YouTube channel for more videos. Other topics of interest this week included ...

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award

Friday May 22, 2020 10:09 am PDT by
Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his AirPods off of their wireless charging pad and then pops ...

Jailbreak Tool 'unc0ver' 5.0 Released With iOS 13.5 Compatibility

Sunday May 24, 2020 3:06 pm PDT by
The team behind the "unc0ver" jailbreaking tool for iOS has released version 5.0.0 of its software that claims to have the ability to jailbreak "every signed iOS version on every device" using a zero-day kernel vulnerability by Pwn20wnd, a renowned iOS hacker. The announcement comes just days after it was announced that the tool would soon launch. The unc0ver website highlights how the tool...

Apple's 'AirPods Studio' Over-Ear Headphones Have Reportedly Kicked Off Production

Friday May 22, 2020 7:03 am PDT by
We've been hearing quite a bit recently about Apple's long-rumored over-ear headphones, said to be called "AirPods Studio," and it looks like a launch may be coming in the relatively near future. Artist mockup based on Beats Studio3 Rumors have generally suggested a summer or fall launch for AirPods Studio, with a report earlier this week claiming that suppliers in Vietnam will begin...

Future AirPods to Include 'Ambient Light Sensors' Possibly Related to Rumored Health Features

Monday May 25, 2020 2:53 am PDT by
Apple is reportedly looking to integrate light sensors in a new model of AirPods in the next couple of years, according to a new report today, suggesting their use could be part of rumored upcoming health monitoring features in the true wireless earbuds. In a paywalled article, DigiTimes reports that ASE Technology could be involved in manufacturing the sensors: Apple is expected to...

'Apple Glass' Rumored to Start at $499, Support Prescription Lenses, and More

Tuesday May 19, 2020 6:30 am PDT by
Front Page Tech host and leaker Jon Prosser today shared several alleged details about Apple's rumored augmented reality glasses, including an "Apple Glass" marketing name, $499 starting price, prescription lens option, and more. The marketing name will be "Apple Glass" The glasses will start at $499 with the option for prescription lenses at an extra cost There will be displays in both...

Former iOS Chief Scott Forstall Shares Intriguing Story of His Interview With Steve Jobs at NeXT

Friday May 22, 2020 4:01 am PDT by
Former Apple executive and iOS chief Scott Forstall made a rare public appearance this week at Code.org's virtual Code Break event, and in between classes, Forstall shared the intriguing story of how he was hired by Steve Jobs. Forstall revealed that he had been considering working at Microsoft when he went to interview at NexT, the company started by Jobs after he had left Apple. Forstall...

Apple Memorial Day Deals: Shop the Best Apple Accessory Sales From Twelve South, eBay, Anker, Mophie, and More

Friday May 22, 2020 6:39 am PDT by
We're now just a few days away from Memorial Day on Monday, May 25, and numerous retailers have opened up discounts in celebration of the holiday. This includes sales on helpful Apple-related accessories like Anker's portable batteries, Beats headphones at eBay, Incase and Incipio's protective iPad and iPhone cases, Mophie's iPhone battery cases, JBL's Bluetooth speakers, and much more. Note:...