Instagram Turns Off Auto Feed Refresh, Changes Feed Algorithm to Focus on Newer Posts

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Instagram today announced that it's making changes to the Instagram feed algorithm to address concerns users have had with the feed for quite some time now.

Instagram originally used a chronological feed, showing the newest Instagram posts first when you opened up the app, but the company changed that in June of 2016 to display posts based on relevancy. The change caused days-old posts to be displayed in some situations, which users were unhappy with.

Starting today, Instagram is planning to focus more on surfacing newer posts, a change the company is making based on user feedback. It won't be the same as the original chronological feed, but Instagram says new posts will show up first.

Based on your feedback, we're also making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed will feel more fresh, and you won't miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.

Instagram is also disabling the feature that causes the Instagram feed to automatically refresh. Instead, Instagram is testing a "New Posts" button that will let users decide when to refresh a feed.

Tap the button and you'll be taken to new posts at the top of feed -- don't tap, and you'll stay where you are. We hope this makes browsing Instagram much more enjoyable.

Instagram says additional feed improvements will be introduced over the course of the next few months.

Top Rated Comments

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31 months ago
FINALLY on the damn auto-refresh thing. Twitter has been doing this all along and it's convenient for those times you get interrupted and then can't go back to where you were.
Score: 14 Votes (Like | Disagree)
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31 months ago

It won't be the same as the original chronological feed, but Instagram says new posts will show up first.

They haven't really fixed it, they're just tweaking the algorithm to be a little less stupid. I really want the option to go back to a purely time-based feed, instead of them trying to "customize" it for me.

But yeah, the auto-refresh thing can go straight to hell and I'm glad it's gone.
Score: 12 Votes (Like | Disagree)
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31 months ago
still waiting for ipad support....
Score: 8 Votes (Like | Disagree)
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31 months ago
Happy with that.
Score: 7 Votes (Like | Disagree)
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31 months ago
I love how backtracking on (stupid and unwanted) new features is now their version of a “new feature”.

Aside from cloning Snapchat features and becoming more clever about serving more and more ads - to the annoyance of most users and acclaim of advertisers - what the f has instagram done that’s worthwhile in the past few years?
Score: 6 Votes (Like | Disagree)
Avatar
31 months ago

I like it. I am glad they listened to users.

They haven't.

FINALLY! Non-chronological feeds never made sense in a user engagement standpoint. Glad they’re making this change and hope others follow as well.

They, as ignatius345 pointed out, haven't made any change. It's still an algorithm. Since it's facebook, they'll never give users what they ask for.
Score: 5 Votes (Like | Disagree)

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