German company brezzl today announced it is now accepting pre-orders for its Cablewings cable management solution for Apple power adapters.

cablewings

Cablewings

Cablewings are small plastic pieces that attach to an Apple power adapter and have small spikes that can hold a wrapped up power cord. They are compatible with Apple's USB-C power adapters for all 2015 and later MacBook and 2016 and later MacBook Pro models, and they also work with Apple's iPad and iPhone chargers.

The product is inspired by Apple's older Mac power adapters that used to have pop-out cable holders. Apple's latest USB-C power adapters for MacBooks no longer have this feature, as the power cord is no longer affixed to the charger.

apple power adapter

Apple's previous Mac power adapters with pop-out cable holders

Cablewings are a simple but useful product, especially for those who travel, and recently received a 2018 Red Dot Design Award in Germany. They are a rather pricy $18 each or available in a two-pack for $30 in the United States, with prices varying in other countries. Orders are estimated to begin shipping in June.

Top Rated Comments

nt5672 Avatar
78 months ago
Apple used to be known for getting the details right. Now with Cook at the helm they just remove the details for profit. I guess there is a reason it is hard for companies to keep to their brand identity after founders leave. Apple is no exception, it happened with Scully and with Cook. Hopefully, Cook won't last much longer.
Score: 16 Votes (Like | Disagree)
Dave-Z Avatar
78 months ago
Hopefully, Cook won't last much longer.
Apple has never been as profitable as it has been under Cook's guidance. From everything I've read customer satisfaction is also good. So I don't think he's going away.

However, I do completely agree with you. Apple seems more full of themselves lately and the penny-pinching measures are getting to be a bit much.
Score: 13 Votes (Like | Disagree)
jmh600cbr Avatar
78 months ago
Absurd pricing. Apple taketh away.
Score: 8 Votes (Like | Disagree)
Mr_Brightside_@ Avatar
78 months ago
These'll be on Thingiverse shortly.
Score: 6 Votes (Like | Disagree)
adamjackson Avatar
78 months ago
As a 2013 MacBook Pro owner, this is the first time I'm hearing that Apple removed cord storage from the adapters.

WTF!

This is more angering than when I found out they stopped including the extension cable in their MBPs and you have to buy it separately.


Edit: and I've never had fraying or a broken charger in 20 years as a mobile Mac user. The iBook g3 being my first laptop to now. no issues.
Score: 5 Votes (Like | Disagree)
jimthing Avatar
78 months ago
£21 for two, that are just bits of moulded plastic. Don't think so.

Just use velcro cable ties around the cable part. On and off in seconds, a pack of 100 for £5.
Score: 5 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...