German company brezzl today announced it is now accepting pre-orders for its Cablewings cable management solution for Apple power adapters.

cablewings

Cablewings

Cablewings are small plastic pieces that attach to an Apple power adapter and have small spikes that can hold a wrapped up power cord. They are compatible with Apple's USB-C power adapters for all 2015 and later MacBook and 2016 and later MacBook Pro models, and they also work with Apple's iPad and iPhone chargers.

The product is inspired by Apple's older Mac power adapters that used to have pop-out cable holders. Apple's latest USB-C power adapters for MacBooks no longer have this feature, as the power cord is no longer affixed to the charger.

apple power adapter

Apple's previous Mac power adapters with pop-out cable holders

Cablewings are a simple but useful product, especially for those who travel, and recently received a 2018 Red Dot Design Award in Germany. They are a rather pricy $18 each or available in a two-pack for $30 in the United States, with prices varying in other countries. Orders are estimated to begin shipping in June.

Top Rated Comments

nt5672 Avatar
62 months ago
Apple used to be known for getting the details right. Now with Cook at the helm they just remove the details for profit. I guess there is a reason it is hard for companies to keep to their brand identity after founders leave. Apple is no exception, it happened with Scully and with Cook. Hopefully, Cook won't last much longer.
Score: 16 Votes (Like | Disagree)
Dave-Z Avatar
62 months ago
Hopefully, Cook won't last much longer.
Apple has never been as profitable as it has been under Cook's guidance. From everything I've read customer satisfaction is also good. So I don't think he's going away.

However, I do completely agree with you. Apple seems more full of themselves lately and the penny-pinching measures are getting to be a bit much.
Score: 13 Votes (Like | Disagree)
jmh600cbr Avatar
62 months ago
Absurd pricing. Apple taketh away.
Score: 8 Votes (Like | Disagree)
Mr_Brightside_@ Avatar
62 months ago
These'll be on Thingiverse shortly.
Score: 6 Votes (Like | Disagree)
adamjackson Avatar
62 months ago
As a 2013 MacBook Pro owner, this is the first time I'm hearing that Apple removed cord storage from the adapters.

WTF!

This is more angering than when I found out they stopped including the extension cable in their MBPs and you have to buy it separately.


Edit: and I've never had fraying or a broken charger in 20 years as a mobile Mac user. The iBook g3 being my first laptop to now. no issues.
Score: 5 Votes (Like | Disagree)
jimthing Avatar
62 months ago
£21 for two, that are just bits of moulded plastic. Don't think so.

Just use velcro cable ties around the cable part. On and off in seconds, a pack of 100 for £5.
Score: 5 Votes (Like | Disagree)

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