Survey Finds Early Adopters of iPhone X Very Satisfied With All Features Except Siri

A survey conducted by research firm Creative Strategies last month has found that the iPhone X has a 97 percent customer satisfaction rate, primarily among early adopters of the smartphone in the United States, as noted by John Gruber.

siri iphone x
The total includes 85 percent of respondents who said they are "very satisfied" with the iPhone X, which Creative Strategies analyst Ben Bajarin said "is amongst the highest" he has ever seen "in all the customer satisfaction studies we have conducted across a range of technology products."

12 percent of respondents said they are "satisfied" with the iPhone X, while three percent were unsatisfied to various degrees.

Of course, the higher the "very satisfied" responses, the better a product probably is. For perspective, research firm Wristly conducted a survey in 2015 that found the original Apple Watch also had a 97 percent overall customer satisfaction rate, but a lower 66 percent of respondents were "very satisfied."

Apple CEO Tim Cook said the iPhone X has a 99 percent customer satisfaction rate on the company's first quarter earnings call, citing a study by 451 Research, but Creative Strategies said its own survey had a significantly higher number of respondents that led to a more balanced number with room for slight variance.

Creative Strategies surveyed 1,746 respondents to be exact. The research firm informed MacRumors that respondents were profiled as early adopters based on a series of upfront questions about purchasing habits.

On a feature-by-feature basis, the iPhone X saw very high satisfaction rates in all but one area, including Face ID and battery life at above 90 percent. The sole exception was Siri, which scored only a 20 percent satisfaction rate among early adopters, leaving four out of every five respondents unimpressed.

iphone x creative strategies survey
As noted by Creative Strategies, early adopters tend to be more critical than mainstream consumers of technology, but Apple is widely considered to have lost the lead it once had with Siri in the artificial intelligence space.

The Information recently reported that Siri has become a "major problem" within Apple. The report opined that Siri remains "limited compared to the competition," including Amazon Alexa and Google Assistant, and added that the assistant is the main reason the HomePod has "underperformed" so far.

Apple responded to that report with a statement noting Siri is "the world's most popular voice assistant" and touted "significant advances" to the assistant's performance, scalability, and reliability.

"We have made significant advances in Siri performance, scalability and reliability and have applied the latest machine learning techniques to create a more natural voice and more proactive features," Apple wrote in its statement. "We continue to invest deeply in machine learning and artificial intelligence to continually improve the quality of answers Siri provides and the breadth of questions Siri can respond to."

Bajarin has been a respected technology analyst at Creative Strategies since 2000. For more details from the survey, read Top Takeaways From Studying iPhone X Owners and his paywalled follow-up report iPhone X Study Follow Up on Tech.pinions.

Top Rated Comments

Totally Avatar
63 months ago
Does anyone actually use siri? lol
Score: 33 Votes (Like | Disagree)
macduke Avatar
63 months ago
I am SHOCKED.

I am a bad liar.
Score: 27 Votes (Like | Disagree)
goobot Avatar
63 months ago
Sorry Apple, most people don’t care about the jokes you add to Siri.
Score: 27 Votes (Like | Disagree)
spazzcat Avatar
63 months ago
Does anyone actually use siri? lol
I use it every day. I use it for music, texting, alarms, timers, etc.
Score: 27 Votes (Like | Disagree)
rdinterman Avatar
63 months ago
To me, Siri has actually been getting worse. So frustrating even for simple commands.
Score: 26 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
63 months ago
But... but.... MacRumors members insisted it'd be a failure at such a price and no one would buy it.
Score: 16 Votes (Like | Disagree)

Popular Stories

dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...