YouTube TV Price Increasing to $40 for New Subscribers Starting Tomorrow

The price for Google's YouTube TV subscription service will be increasing to $40 per month for new subscribers starting tomorrow, up from the current price of $35 per month.

Google first warned potential subscribers about the new pricing for YouTube TV in February, and today is the last day to sign up at the current $35 per month price point. Existing subscribers will continue to be able to pay $35 per month for the service.

youtubetv
Introduced in April of 2017, YouTube TV is a live streaming television service designed to compete with services like Sling TV, Hulu with Live TV, DirecTV Now, and Playstation Vue.

YouTube TV provides subscribers with access to TV shows on more than 40 channels, with participating networks that include ABC, CBS, Fox, NBC, the CW, Disney, ESPN, FX, USA, and dozens more.

As of early February, YouTube TV launched an Apple TV app, making the subscription service available on all Apple devices. YouTube TV is available in a wide range of locations across the United States.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...

Top Rated Comments

turbineseaplane Avatar
100 months ago
I just don't see the value proposition here. You're only getting very basic channels for $35 and then $40 tomorrow.

I think Netflix, Hulu and HBO which in total would cost about the same as YouTube and you'd get far better content. The only thing missing is sports I guess but for me that's not an issue.
YTTV is an amazing value for sports. Many of their channels are never offered in the lower tiers from cable companies.

The FS2, ESPNU, SEC, BIG type of networks I mean.

Very hard to get a pack with this unique set of sports offerings for $35
Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
100 months ago
So if it's now $40 for 40 channels from Youtube... what does a similar channel lineup cost from the cable company?

Since you're probably getting your internet from the cable company anyway... they might offer more channels for the same $40 portion of your bill (or a smaller cheaper channel package)

Granted... you'll have a monthly fee for each DVR box from the cable company. So there's that to consider.
Look into beating those box fees with HDHomeRun boxes from Silicon Dust. Then the set-top boxes can be :apple:TVs (or dirt-cheap Amazon Fire) and the content can all be merged into a single on-screen guide with the $25 Channels App ('https://getchannels.com'). For $8/month add the Channels App DVR ('https://getchannels.com/dvr/') with whatever amount of storage you want to assign to it. It's a real DVR, meaning you control the content you record and don't have to deal with any 30-day time limits... or having to watch the commercials... or having to wait a day or so before you can watch a first-run show, etc.

HDHomeRun Prime ('https://www.silicondust.com/product/hdhomerun-prime/') works with Cablecard. Other HDHomeRun boxes ('https://www.silicondust.com/hdhomerun/') work with OTA signals. Channels weaves both cable & OTA together in a SINGLE, on-screen guide. Their DVR works with ALL of the channels- select programming is not able to block DVR recording here.

Since you have actual cable (just no cable boxes), you don't burn one byte against your broadband cap. Since you can "double play" the combo of Internet & Cable in one bill, you can get a better price than buying Internet alone and paying someone else for some cable channels. Since you link directly to locals, you get all of your locals- not just some shows from some of the networks. Local news & sports. The local "Regional" sports channel(s) rather than just doing without.

HD is HD, not downgrading or stuttering during busy broadband times. Audio is 5.1 Dolby Digital, not just stereo or mono on these streaming services.

Should something knock out your broadband & cable, you can catch up on your DVR'd shows and/or watch your local OTA networks.

No cable box fees. Add as many TVs as you have- just need :apple:TVs or Amazon Fire. While I have Comcast and use the Xfniity app ('https://itunes.apple.com/us/app/xfinity-tv-remote/id401629893?platform=ipad&preserveScrollPosition=true#platform/ipad') on the mobile devices in my home, if there wasn't a good cable company app, the Channels App people also offer a Channels app for mobile ('https://getchannels.com/ios/') too.

Then, it's just a matter of staying on top of the cable company so you can work them to re-up the promotional rates for the "double play" to keep the TV + Internet costs low. I'm at about $63 in total including the $8/month DVR service and I get all of my favored programming, feeding 3 TVs and various mobile devices and enjoy a full-function DVR without the shenanigans. Yes, I might be able to squeeze this outlay down a little lower, but all of the other streaming service options sacrifice audio (I didn't build a home theater setup to then fake the surround sound) and generally leave off at least a few desirable channels from their bundles. I also don't have to hop app-to-app or box-to-box for programming, nor run seminars with the FAM on how to watch "the future" television (teaching them to hop app-to-app and box-to-box, change to this input and that input, etc).

:apple:TVs + HDHomeRun boxes + Channels App + Channels DVR can be a great option for those wanting too save some monthly cost but don't want to make what can be significant compromises.
Score: 4 Votes (Like | Disagree)
D.T. Avatar
100 months ago


After some thought... this whole "cord cutting" thing might not be about saving money at all. It might be about control.
That's definitely one of the factors for me. I like using my own devices, that are smaller, faster, updated more regularly, and more integrated with other home electronics. I like that I can click-and-bail on services in seconds, and for some programming that's very seasonal, easily add, watch, cancel over like a 30 day period without once having to talk to a customer service rep. I find debugging issues better when you don't have to wade through multiple types of overlapping services from the same company (i.e., do I have connectivity? Yes, then it's the programming provider's issue).


All things equal in terms of monthly pricing, I'd still prefer to CC (and for us, it was cheaper, 4+ years without cable/sat service :) )
Score: 4 Votes (Like | Disagree)
barkomatic Avatar
100 months ago
I just don't see the value proposition here. You're only getting very basic channels for $35 and then $40 tomorrow.

I think Netflix, Hulu and HBO which in total would cost about the same as YouTube and you'd get far better content. The only thing missing is sports I guess but for me that's not an issue.
Score: 3 Votes (Like | Disagree)
oneMadRssn Avatar
100 months ago
Maybe it's for some people, but for me, I don't see the appeal of YTTV or any of these online cable bundles (DirectTV Now, Hulu Live, Sling, Vue, etc.) It's just old fashioned cable, but now over internet.

From my perspective, the reason cable tv is bad isn't because it requires a cable box and wasn't available through app. If anything, having it be over a dedicated line is a benefit. The reason cable tv was bad was because the cost was high relative to the amount and quality of original content, balanced against the amount of commercials. In other words, I hated paying for mostly crap content that was 40% advertisements anyway.

These online cable bundles aren't any better. They're still $20-$40 per month for mostly crap content among way too many commercials. Except now, you also deal with the finickiness of an app and internet streaming.
Score: 3 Votes (Like | Disagree)
Outdoordude01 Avatar
100 months ago
YTTV is an amazing value for sports. Many of thier channels are never offered in the lower tiers from cable companies.

The FS2, ESPNU, SEC, BIG type of networks I mean.

Very hard to get a pack with this unique set of sports offerings for $35
Yep, it is a huge value. For example with Comcast, they put the following sports channels on the highest plan: FS2 (think about how many World Cup games will be on it this summer), SEC, MLB Network, ESPN U.
[doublepost=1520888462][/doublepost]
Maybe it's for some people, but for me, I don't see the appeal of YTTV or any of these online cable bundles (DirectTV Now, Hulu Live, Sling, Vue, etc.) It's just old fashioned cable, but now over internet.

From my perspective, the reason cable tv is bad isn't because it requires a cable box and wasn't available through app. If anything, having it be over a dedicated line is a benefit. The reason cable tv was bad was because the cost was high relative to the amount and quality of original content, balanced against the amount of commercials. In other words, I hated paying for mostly crap content that was 40% advertisements anyway.

These online cable bundles aren't any better. They're still $20-$40 per month for mostly crap content among way too many commercials. Except now, you also deal with the finickiness of an app and internet streaming.
The streaming providers do cut out a lot of the BS fees. For Comcast for example there is a DVR fee, HD fee!, Regional Sports fee, Broadcast TV fee, plus additional outlet fees if you use more than one TV. Those fees could end up totaling to over $40-50 alone!
Score: 3 Votes (Like | Disagree)