YouTube TV Price Increasing to $40 for New Subscribers Starting Tomorrow

The price for Google's YouTube TV subscription service will be increasing to $40 per month for new subscribers starting tomorrow, up from the current price of $35 per month.

Google first warned potential subscribers about the new pricing for YouTube TV in February, and today is the last day to sign up at the current $35 per month price point. Existing subscribers will continue to be able to pay $35 per month for the service.

youtubetv
Introduced in April of 2017, YouTube TV is a live streaming television service designed to compete with services like Sling TV, Hulu with Live TV, DirecTV Now, and Playstation Vue.

YouTube TV provides subscribers with access to TV shows on more than 40 channels, with participating networks that include ABC, CBS, Fox, NBC, the CW, Disney, ESPN, FX, USA, and dozens more.

As of early February, YouTube TV launched an Apple TV app, making the subscription service available on all Apple devices. YouTube TV is available in a wide range of locations across the United States.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...

Top Rated Comments

turbineseaplane Avatar
100 months ago
I just don't see the value proposition here. You're only getting very basic channels for $35 and then $40 tomorrow.

I think Netflix, Hulu and HBO which in total would cost about the same as YouTube and you'd get far better content. The only thing missing is sports I guess but for me that's not an issue.
YTTV is an amazing value for sports. Many of their channels are never offered in the lower tiers from cable companies.

The FS2, ESPNU, SEC, BIG type of networks I mean.

Very hard to get a pack with this unique set of sports offerings for $35
Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
100 months ago
So if it's now $40 for 40 channels from Youtube... what does a similar channel lineup cost from the cable company?

Since you're probably getting your internet from the cable company anyway... they might offer more channels for the same $40 portion of your bill (or a smaller cheaper channel package)

Granted... you'll have a monthly fee for each DVR box from the cable company. So there's that to consider.
Look into beating those box fees with HDHomeRun boxes from Silicon Dust. Then the set-top boxes can be :apple:TVs (or dirt-cheap Amazon Fire) and the content can all be merged into a single on-screen guide with the $25 Channels App ('https://getchannels.com'). For $8/month add the Channels App DVR ('https://getchannels.com/dvr/') with whatever amount of storage you want to assign to it. It's a real DVR, meaning you control the content you record and don't have to deal with any 30-day time limits... or having to watch the commercials... or having to wait a day or so before you can watch a first-run show, etc.

HDHomeRun Prime ('https://www.silicondust.com/product/hdhomerun-prime/') works with Cablecard. Other HDHomeRun boxes ('https://www.silicondust.com/hdhomerun/') work with OTA signals. Channels weaves both cable & OTA together in a SINGLE, on-screen guide. Their DVR works with ALL of the channels- select programming is not able to block DVR recording here.

Since you have actual cable (just no cable boxes), you don't burn one byte against your broadband cap. Since you can "double play" the combo of Internet & Cable in one bill, you can get a better price than buying Internet alone and paying someone else for some cable channels. Since you link directly to locals, you get all of your locals- not just some shows from some of the networks. Local news & sports. The local "Regional" sports channel(s) rather than just doing without.

HD is HD, not downgrading or stuttering during busy broadband times. Audio is 5.1 Dolby Digital, not just stereo or mono on these streaming services.

Should something knock out your broadband & cable, you can catch up on your DVR'd shows and/or watch your local OTA networks.

No cable box fees. Add as many TVs as you have- just need :apple:TVs or Amazon Fire. While I have Comcast and use the Xfniity app ('https://itunes.apple.com/us/app/xfinity-tv-remote/id401629893?platform=ipad&preserveScrollPosition=true#platform/ipad') on the mobile devices in my home, if there wasn't a good cable company app, the Channels App people also offer a Channels app for mobile ('https://getchannels.com/ios/') too.

Then, it's just a matter of staying on top of the cable company so you can work them to re-up the promotional rates for the "double play" to keep the TV + Internet costs low. I'm at about $63 in total including the $8/month DVR service and I get all of my favored programming, feeding 3 TVs and various mobile devices and enjoy a full-function DVR without the shenanigans. Yes, I might be able to squeeze this outlay down a little lower, but all of the other streaming service options sacrifice audio (I didn't build a home theater setup to then fake the surround sound) and generally leave off at least a few desirable channels from their bundles. I also don't have to hop app-to-app or box-to-box for programming, nor run seminars with the FAM on how to watch "the future" television (teaching them to hop app-to-app and box-to-box, change to this input and that input, etc).

:apple:TVs + HDHomeRun boxes + Channels App + Channels DVR can be a great option for those wanting too save some monthly cost but don't want to make what can be significant compromises.
Score: 4 Votes (Like | Disagree)
D.T. Avatar
100 months ago


After some thought... this whole "cord cutting" thing might not be about saving money at all. It might be about control.
That's definitely one of the factors for me. I like using my own devices, that are smaller, faster, updated more regularly, and more integrated with other home electronics. I like that I can click-and-bail on services in seconds, and for some programming that's very seasonal, easily add, watch, cancel over like a 30 day period without once having to talk to a customer service rep. I find debugging issues better when you don't have to wade through multiple types of overlapping services from the same company (i.e., do I have connectivity? Yes, then it's the programming provider's issue).


All things equal in terms of monthly pricing, I'd still prefer to CC (and for us, it was cheaper, 4+ years without cable/sat service :) )
Score: 4 Votes (Like | Disagree)
barkomatic Avatar
100 months ago
I just don't see the value proposition here. You're only getting very basic channels for $35 and then $40 tomorrow.

I think Netflix, Hulu and HBO which in total would cost about the same as YouTube and you'd get far better content. The only thing missing is sports I guess but for me that's not an issue.
Score: 3 Votes (Like | Disagree)
oneMadRssn Avatar
100 months ago
Maybe it's for some people, but for me, I don't see the appeal of YTTV or any of these online cable bundles (DirectTV Now, Hulu Live, Sling, Vue, etc.) It's just old fashioned cable, but now over internet.

From my perspective, the reason cable tv is bad isn't because it requires a cable box and wasn't available through app. If anything, having it be over a dedicated line is a benefit. The reason cable tv was bad was because the cost was high relative to the amount and quality of original content, balanced against the amount of commercials. In other words, I hated paying for mostly crap content that was 40% advertisements anyway.

These online cable bundles aren't any better. They're still $20-$40 per month for mostly crap content among way too many commercials. Except now, you also deal with the finickiness of an app and internet streaming.
Score: 3 Votes (Like | Disagree)
Outdoordude01 Avatar
100 months ago
YTTV is an amazing value for sports. Many of thier channels are never offered in the lower tiers from cable companies.

The FS2, ESPNU, SEC, BIG type of networks I mean.

Very hard to get a pack with this unique set of sports offerings for $35
Yep, it is a huge value. For example with Comcast, they put the following sports channels on the highest plan: FS2 (think about how many World Cup games will be on it this summer), SEC, MLB Network, ESPN U.
[doublepost=1520888462][/doublepost]
Maybe it's for some people, but for me, I don't see the appeal of YTTV or any of these online cable bundles (DirectTV Now, Hulu Live, Sling, Vue, etc.) It's just old fashioned cable, but now over internet.

From my perspective, the reason cable tv is bad isn't because it requires a cable box and wasn't available through app. If anything, having it be over a dedicated line is a benefit. The reason cable tv was bad was because the cost was high relative to the amount and quality of original content, balanced against the amount of commercials. In other words, I hated paying for mostly crap content that was 40% advertisements anyway.

These online cable bundles aren't any better. They're still $20-$40 per month for mostly crap content among way too many commercials. Except now, you also deal with the finickiness of an app and internet streaming.
The streaming providers do cut out a lot of the BS fees. For Comcast for example there is a DVR fee, HD fee!, Regional Sports fee, Broadcast TV fee, plus additional outlet fees if you use more than one TV. Those fees could end up totaling to over $40-50 alone!
Score: 3 Votes (Like | Disagree)