iPhone and Android Duopoly Nears Peak With Estimated 99.9% Market Share Last Year

A record 99.9 percent of smartphones sold worldwide last year were based on either Android or iOS, as all competing platforms have effectively been squeezed out, according to data shared today by research firm Gartner.

blackberry ios android iphone galaxy samsung
Android remains more widely adopted than iOS by a significant margin, with a roughly 86-14 percent split between the respective operating systems last year. Android's dominance is unsurprising given the software is installed on dozens of different smartphone models offered at a range of price points, whereas the iPhone primarily caters to the high-end market.

Android and iOS have been the leading mobile operating systems for many years now, but the duopoly became so dominant last year that Gartner doesn't even break out BlackBerry and Windows Phone individually anymore. Together, the platforms accounted for less than 0.1 percent market share in 2017.

gartner mobile os 2017
For perspective, Gartner estimates that of the just over 1.5 billion smartphones sold worldwide last year, handsets running BlackBerry OS, Windows Mobile, and all other platforms made up only 1.5 million of the total.

The writing has long been on the wall for BlackBerry and Windows Phone, which have been ceding market share to Apple and Google for the better part of the last decade. But with Android and iOS finally reaching 99.9 percent market share, it looks like the platforms will be officially dead soon enough.

In the meantime, BlackBerry recently announced it will continue to support its BlackBerry 10 operating system for at least two more years, but it encourages customers to upgrade to its Android-based smartphones manufactured by TCL. BlackBerry World and other legacy services will shut down by the end of 2019.

Back in October, Microsoft likewise announced that it will continue to support Windows 10 Mobile with security updates and bug fixes, but it will no longer develop new features or release any new Windows Phones.

The fall of BlackBerry in particular is remarkable given it was the pioneer of the smartphone industry. Its devices actually continued to grow in popularity for around two years after the iPhone launched in June 2007, at the expense of then-leading Nokia, with a peak market share of around 20 percent in 2009.

It only took a few years until the surging popularity of iPhones and Samsung Galaxy smartphones led iOS and Android to leapfrog BlackBerry and Nokia, and based on today's data, the duopoly is now firmly entrenched.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

sinsin07 Avatar
103 months ago
October 19, 2010

We’ve now passed RIM. And I don’t see them catching up with us in the foreseeable future. They must move beyond their area of strength and comfort, into the unfamiliar territory of trying to become a software platform company. I think it’s going to be a challenge for them to create a competitive platform and to convince developers to create apps for yet a third software platform after iOS and Android”.

Steve Jobs

Steve Balmer on iPhone:


Case closed.
Score: 25 Votes (Like | Disagree)
ectospheno Avatar
103 months ago
Does Gartner also consider resale or previously owned devices? More resilient iPhones may have longer second lives as hand me downs which can increase its marketshare beyond what is reflected in initial sales numbers.
For a phone to be resold it has to first be sold. You reselling it 10 times doesn't increase the number of them in existence.
Score: 12 Votes (Like | Disagree)
AppleScruff1 Avatar
103 months ago
And why is a higher market share better?
If Apple has the higher market share then it’s better, otherwise we only care about profits.
Score: 12 Votes (Like | Disagree)
ectospheno Avatar
103 months ago
Just think what Apple’s market share might be if their phones were $50 to $100 cheaper...
Just think how cool it would be if unicorns were real...
Score: 11 Votes (Like | Disagree)
Altis Avatar
103 months ago
It'd be nice if there were more than two realistic options.
Score: 8 Votes (Like | Disagree)
mtneer Avatar
103 months ago
Does Gartner also consider resale or previously owned devices? More resilient iPhones may have longer second lives as hand me downs which can increase its marketshare beyond what is reflected in initial sales numbers.
Score: 7 Votes (Like | Disagree)