Apple's first store in Austria is set to open on Saturday, February 24, and ahead of the store's official launch date, Apple has shared some photos that showcase the new location.

Apple Kärntner Straße is located on Vienna's Golden Quarter, in the famous pedestrian shopping street between St Stephens Cathedral and the Vienna State Opera. The two-level store features a corner entrance and reinstated exposed columns with large window openings that seamlessly connect it to the public gathering space outside. 

vienna apple store exterior 022118

"We can't wait to join the bustling city of Vienna, a European crossroads so rich in history and culture," said Angela Ahrendts, Apple's senior vice president of Retail. "Apple Kärntner Straße brings the best of Apple together with our products, services and educational programs. Everyone is welcome to connect, be inspired to learn, and unlock their creativity."

Like all Apple stores, Apple Kärntner Straße will offer customers free "Today at Apple" sessions – daily workshops focusing on photography, coding and app development, music, art and design, and more. Each session is hosted in an area of the store called The Forum that boasts a dynamic 6K video wall, recreating the same layout found in many of the company's retail stores around the world.

Apple says the store will include its entire line of products, while new owners can get help customizing their iPhone, iPad, Apple Watch or Mac from the store team of 150 employees, which together speak 44 languages.

vienna apple wide interior shot 022118
So long as no additional stores open between now and Saturday, Apple Kärntner Straße is likely to be Apple's 501st retail store. Apple currently has 500 retail stores around the world, not counting Apple Watch boutiques and factoring in the two store closures in Simi Valley, California and Sapporo, Japan.

Apple began posting job listings for Austria's first Apple store in February of 2017 and announced its opening plans late last month. Apple Kärntner Straße will open up at 9:30 a.m. local time, and Apple is already accepting Genius Bar appointments and Today at Apple signups.

Top Rated Comments

44267547 Avatar
79 months ago
They’re expanding too fast. Are they trying to be the McDonalds of tech? Tech industry/market is very volatile.
Not sure why you would even say that, however; Wouldn’t that be indicative that the company is continually increasing their store geographic because of success and creating diversity for customers to have more avenues to access their products and services?
Score: 6 Votes (Like | Disagree)
Ribitsch Avatar
79 months ago
They’re expanding too fast. Are they trying to be the McDonalds of tech? Tech industry/market is very volatile.
Dude, it’s the first store in the country :rolleyes:
Score: 3 Votes (Like | Disagree)
Lilok Avatar
79 months ago
It's kind of funny to read "our" street names in an English article.
Language mish-mash xD
Score: 3 Votes (Like | Disagree)
richardtekel Avatar
79 months ago
Finally! This is good location for Slovakia. Only ~50km from Bratislava
Score: 2 Votes (Like | Disagree)
imom Avatar
79 months ago
This is how it looked 2 weeks ago when I was there. Pretty cool design.

Attachment Image
Score: 2 Votes (Like | Disagree)
Kobayagi Avatar
79 months ago
"Everyone is welcome to connect, be inspired to learn, unlock their creativity and last but not least, open their wallet." :p
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...
iOS 18 Mock Feature Baubles

Will Your iPhone Support iOS 18? Here's What the Latest Rumor Says

Thursday February 29, 2024 7:29 am PST by
iOS 18 and iPadOS 18 are still over three months away from being unveiled, but we may already know which devices will be compatible with the updates. iOS 18 will be compatible with the same iPhone models as iOS 17, meaning that the iPhone XS, iPhone XS Max, and iPhone XR from 2018 will remain supported for at least another year, according to information shared this week by a source with a...
maxresdefault

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Wednesday February 28, 2024 5:13 pm PST by
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week. Subscribe to the MacRumors YouTube channel for more videos. Money was spent on...