Apple will open a retail store in the Austrian capital of Vienna on Saturday, February 24 according to a new webpage for the store published recently on Apple's site.

The new three-story Vienna Apple Store is located on Kärntner Straße, a famous shopping street in central Vienna, and for the last several months, Apple has been renovating the location.

applestorevienna
Kärntner Straße is near Stephansplatz, a square located at the center of Vienna that's home to the Stephansdom cathedral, which is known as one of the tallest churches in the world. The street is home to dozens of well-known retailers, like H&M, Forever 21, Zara, and more.

Apple's building is located on a corner and has been outfitted with modern-looking glass panels that replace the former metalwork that was in place. The Vienna location will adopt the new store layout that's been rolling out around the world, with dedicated areas that include the Genius Grove, The Forum, and The Avenue, aka various parts of the store dedicated to support, classes, and shopping.

Rumors of a new Apple Store in Vienna first began circulating in August of 2016, when it was reported that Apple was close to inking a deal for a flagship retail property that was formerly occupied by fashion company Esprit. Apple began posting job listings for the store a year ago in February of 2017.

Ahead of the store's opening on February 24 at 9:30 a.m. local time, Apple will allow customers to make Genius Bar appointments and sign up for Today at Apple classes.

(Thanks, Michael!)

Top Rated Comments

Ribitsch Avatar
83 months ago
If history and memory serve me, there's certainly no shortage of gorgeous, historic buildings in Vienna.

However, the corner facade of the lower two floors in the above picture, that are allegedly going to be housing the new Apple Store appear drab and uninspiring, imho. Not in keeping with the rest of that finely detailed building, or many of Apple's European flagship stores, for that matter.

Hopefully the final result of Apple's renovations in Vienna will be a restoration to former detailing.
Look at the pictures in the lower comments
The entrance of the Apple looks gorgeous imo
Score: 1 Votes (Like | Disagree)
ferdinandcc Avatar
83 months ago
Here’s the location, at the former Esprit store.

Attachment Image
Score: 1 Votes (Like | Disagree)
macs4nw Avatar
83 months ago
Here’s the location, at the former Esprit store.
If history and memory serve me, there's certainly no shortage of gorgeous, historic buildings in Vienna.

However, the corner facade of the lower two floors in the above picture, that are allegedly going to be housing the new Apple Store appear drab and uninspiring, imho. Not in keeping with the rest of that finely detailed building, or many of Apple's European flagship stores, for that matter.

Hopefully the final result of Apple's renovations in Vienna will be a restoration to former detailing.
Score: 1 Votes (Like | Disagree)
newyorksole Avatar
83 months ago
Three stories? I’m pretty sure there’s two unless there’s a basement for customers.

I can’t see Apple doing anymore three level stores.

Attachment Image
Score: 1 Votes (Like | Disagree)
winmacuser Avatar
83 months ago
They should have bought the Peek&Cloppenburg building, throw out all the rags and make it a 5-story GIANT

:)
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
WWDC24 Live Coverage Article

WWDC 2024 Apple Event Live Keynote Coverage: iOS 18, Apple's AI Push, and More

Monday June 10, 2024 9:20 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements with a focus on Apple's efforts to infuse AI throughout its operating systems and apps....
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
iPad Air 5

New: iPadOS 18 Drops Support for These iPad Models

Monday June 10, 2024 4:16 am PDT by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. In other words, iPadOS 18 will drop support for the 10.5-inch iPad Pro and the second-generation 12.9-inch iPad Pro. Support for the sixth-generation iPad, which uses the...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...