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MacBook Lineup Represented Estimated 1 in 10 Notebooks Shipped Worldwide Last Year

Apple's lineup of MacBook, MacBook Air, and MacBook Pro models accounted for roughly one in ten notebooks shipped worldwide last year, according to data published today by research firm TrendForce.


TrendForce claims that Apple surpassed ASUS to become the world's fourth largest notebook vendor, with an estimated 9.6 percent market share in 2017, up from 8.3 percent in 2016. ASUS saw its market share drop to an estimated 9.5 percent last year, down from a reported 10.3 percent in 2016.

The research firm says Apple releasing updated MacBook Pro models in June 2017 helped the company expand its shipments by 18 percent for the whole year—supposedly the highest growth rate among all notebook brands.

TrendForce estimates notebook shipments from all brands totaled 164.7 million units worldwide, a year-on-year increase of 2.1 percent. Windows PC makers HP, Lenovo, and Dell led the industry with estimated 24.3 percent, 20.2 percent, and 15.2 percent market shares respectively in 2017.


It's important to note that Apple doesn't break down its Mac sales on a model-by-model basis in its earnings reports, so TrendForce's data is estimated, likely based in part on the average selling price of a Mac.

Another caveat is that PC makers like HP, Lenovo, and Dell sell a wide variety of notebooks at all different price points, while Apple primarily targets the high-end market, with its cheapest notebook being the outdated MacBook Air for $999 and up. Apple's profit margins are also significantly higher.

Apple routinely flip-flops between fourth and fifth place in the notebook market, so these results aren't overly surprising. The company is expected to remain the world's fourth most popular notebook vendor in 2018.

What's next for Apple's notebook lineup? We haven't heard much yet, but a recent report claimed that at least three new Mac models integrated with custom co-processors, including updated notebooks and a new desktop, are planned for release later this year. MacBook refreshes often occur between March and June.

Apple's desktop lineup has actually received more attention than MacBooks recently. In addition to the all-new iMac Pro, Apple continues to work on a Mac Pro with an upgradeable design. The portable Mac mini has also gone well over three years without an update, and could certainly use a refresh.

For a history of release dates and the latest rumors about the MacBook, MacBook Air, and MacBook Pro, be sure to visit our Mac Buyer's Guide.

Related Roundups: MacBook Air, MacBook Pro, MacBook


Top Rated Comments

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11 months ago
Just think of what Apple could do if they had not dropped computers from their mindset and stopped all development except for essentially leap years.
Rating: 15 Votes
11 months ago

Damn. This will give Tim a confidence he is doing a great job.

Tim Cook is doing a Damn good job of destroying Steve Jobs legacy.
Rating: 11 Votes
11 months ago
Does this mean they are doing a good job with Laptop design? NO

The latest Laptops are one of the worse design ever.

They removed one of the best features (Mag-Safe)
Way overpriced for what they are delivering.
No connectivity
Can not connect even your own iPhone
Limited Ram.

Hey, but thank god they are doing Animojis... for god sake...
Rating: 11 Votes
11 months ago

TrendForce claims that Apple surpassed ASUS to become the world's fourth largest notebook vendor.


Damn. This will give Tim a confidence he is doing a great job.
Rating: 10 Votes
11 months ago

...and always discontinuing older models because they introduce 100 different models with slight variations on the tiniest things like WLAN cards, LCDs or even different shaped chargers.Makes it much more difficult to source parts in the long run, plus they are deemed EOL before you know it. Plus brands like HP lock down the system so it won't boot if you put in "unsupported hardware" - e.g., an 802.11ac card over the shoddy 801.11n cards that a lot of their laptops ship with.

This isn't a positive.


Between the two, I'm much happier with a simplified lineup that is updated annually. That means more consistency with build quality, cheaper production for the manufacturer, parts guaranteed to be manufactured for 5 years, and historically an EOL date of around 5-7 years from last sold.

But Apple doesn’t update all their Macs annually.
Rating: 6 Votes
11 months ago

Any refresh coming soon?

Is there an HP refresh coming soon? Or a Lenovo refresh? Does anyone know? Does anyone care?
[doublepost=1518453433][/doublepost]

Damn. This will give Tim a confidence he is doing a great job.

He _is_ doing a great job.
Rating: 6 Votes
11 months ago


Since the major PC vendors introduce multiple machines at varying times during the year, they are always refreshing their line ups.


...and always discontinuing older models because they introduce 100 different models with slight variations on the tiniest things like WLAN cards, LCDs or even different shaped chargers.Makes it much more difficult to source parts in the long run, plus they are deemed EOL before you know it. Plus brands like HP lock down the system so it won't boot if you put in "unsupported hardware" - e.g., an 802.11ac card over the shoddy 801.11n cards that a lot of their laptops ship with.

This isn't a positive.


Between the two, I'm much happier with a simplified lineup that is updated annually. That means more consistency with build quality, cheaper production for the manufacturer, parts guaranteed to be manufactured for 5 years, and historically an EOL date of around 5-7 years from last sold.
Rating: 4 Votes
11 months ago

Just think of what Apple could do if they had not dropped computers from their mindset and stopped all development except for essentially leap years.


I must be living in a different universe than yours.
Rating: 4 Votes
11 months ago

So, what's missing?

Lower prices, I think. That market share includes Chromebooks. Apple's idea of a budget laptop is one that starts at €1.097,91 in the Netherlands (Air, of course, rMB starts at 1.497,91). It doesn't matter how much better it is than competition when there's no actual cheap entry point into the system. (The 2014 Mini is not a cheap entry point. If anything, the existence of basic Mini model serves to limit Mac sales.)
Rating: 4 Votes
11 months ago

Is there an HP refresh coming soon? Or a Lenovo refresh? Does anyone know? Does anyone care?

Yes. Yes. Yes. Yes. And yes, you're welcome.;):D:p
Since the major PC vendors introduce multiple machines at varying times during the year, they are always refreshing their line ups.
[doublepost=1518454032][/doublepost]

What, you mean you aren't going to lump all laptops together by operating system?

That's a completely different report called OS market share. This is a vendor market share report.
Rating: 3 Votes

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