Apple Shares New 'What's a Computer' Ad Focused on iPad Pro Features

Apple today shared a new "What's a computer" iPad Pro ad on its YouTube channel, highlighting the myriad things an iPad Pro can do along with new iPad features introduced in iOS 11.

The video, set to the song "Go" by Louis The Child," shows off the iPad's versatility as a computer replacement, following a teen as she chats with friends, takes and edits photos, writes a paper, draws with the Apple Pencil, reads comics, and more while on the go.


Features and accessories covered in the video include split-screen multitasking, the iOS 11 dock, the iPad's camera capabilities, the Apple Pencil, the Smart Keyboard, and photo markup

At the end of the spot, the teen's mom asks her "What are you doing on your computer?" And she responds, "What's a computer?"

Apple has shared multiple iPad Pro ads in the past, positioning the device as a computer replacement. Most recently, Apple published several short tutorial videos designed to show off all of the new features introduced on iPad in iOS 11

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Buy Now)

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Top Rated Comments

kingofwale Avatar
86 months ago
until iPad has a proper filing system, it will never replace my laptop
Score: 55 Votes (Like | Disagree)
ChristianVirtual Avatar
86 months ago
Until I can develop iOS apps on iOS device I still need a computer ...
Score: 54 Votes (Like | Disagree)
oneMadRssn Avatar
86 months ago
Nice commercial, but the "what's a computer" line made it so lame. Please, like a kid that age wouldn't know what a computer is...? Come on.
Score: 43 Votes (Like | Disagree)
kyykesko Avatar
86 months ago
What's a computer? Hint: it's not iPad.

There's always dozens of people who only use their computer as a pocket calculator and use that to justify claiming that iPad can replace a computer. Sorry, it can't. It doesn't even come close. It's a nice device to use in addition to a computer in certain niche jobs but that's about it.
Score: 37 Votes (Like | Disagree)
2984839 Avatar
86 months ago
It's 2017 and I still have absolutely no use case for a tablet.

If I want a portable-but-not-a-phone device, I use my 11" Air.
Score: 27 Votes (Like | Disagree)
bit_bucket Avatar
86 months ago
The heck with the merits of if it’s a computer or not. It is whatever you want it to be. My computing habits are different from yours.

My real question, what was that move she did with the keyboard up to collapse it. Need to practice that one handed keyboard collapse.
Score: 18 Votes (Like | Disagree)