Instagram Stories Now Has More Daily Active Users Than Snapchat

by

As the competition between Instagram and Snapchat continues to heat up, a new blog post by Instagram today has revealed that the company's Snapchat clone "Instagram Stories" now has more daily active users than Snapchat itself.

Of its 600 million users, Instagram now has more than 200 million users posting to or interacting with Stories every day, while Snapchat reportedly has around 158 million people using the original ephemeral social networking app, as of the last count. Snapchat's numbers don't specifically tie into use of its own "Stories," and include any interaction with the app, from text messaging to video calls.

That last Snapchat update centered on data related to the fourth quarter of 2016, so it's likely those numbers are higher, but the growth of Instagram Stories in less than a year is quite noticeable.


Facebook's copying of Snapchat in Instagram has gone far better than the same plan that the company recently enacted within Facebook itself, called Facebook Stories. Following a weak launch, the company updated its iOS app to make it look as if people were posting to Facebook Stories, when in fact they weren't.

In more general update news, users on Instagram Stories can now create "Selfie Stickers" to post on their Story, which can also be pinned to specific places within videos. Today's app update also makes it easier to get to your favorite stickers, includes simplified video controls, and comes with new geostickers for Chicago, London, Madrid and Tokyo.

Top Rated Comments

(View all)
Avatar
46 months ago
Facebook Stories needs to be shown the door. If people want that functionality, they can use Instagram. At least give people the option to hide the "Stories" from the top of the newsfeed. It's obnoxious.
Score: 4 Votes (Like | Disagree)
Avatar
46 months ago

The user interface for snapchat is terrible. It's as if their designers decided to completely ignore Apple's HIG.

You need to be under 21 to understand how to navigate Snapchat.

This app makes me feel old.
Score: 3 Votes (Like | Disagree)
Avatar
46 months ago
I LOVE Snapchat, and I still am bitter towards Instagram (Facebook) for their blatant copying of Snapchat. BUT -- I use Instagram Stories often, both posting myself as well as watching others'. And I have to say that I'm not surprised that IG has more daily users than Snapchat. It's so much easier to connect with your audience when you can share stories from your life on the same platform that your portfolio is on (I'm talking about popular photographers in this case). It's much more difficult trying to convince your followers to leave Instagram, open Snapchat, add you by username, and then keep up with your stories from there.
Score: 2 Votes (Like | Disagree)
Avatar
46 months ago
The user interface for snapchat is terrible. It's as if their designers decided to completely ignore Apple's HIG.
Score: 2 Votes (Like | Disagree)
Avatar
46 months ago
Stories works well in Instagram, but it's completely out of place in Facebook.
Score: 1 Votes (Like | Disagree)

Top Stories

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

iPhone 12 Models Might Support Reverse Charging of Future Apple Accessories According to FCC Filing

Tuesday October 27, 2020 6:25 pm PDT by
iPhone 12 models could have an inactive wireless charging feature for accessories, according to an FCC filing discovered by VentureBeat's Jeremy Horwitz. In the filing, Apple said that 2020 iPhones support a wireless charging function that will seemingly be enabled for at least one future Apple accessory:In addition to being able to be charged by a desktop WPT charger (puck), 2020 iPhones...